Organic Cotton Baby Clothes
FailProducts sell for $7.20 on average, outside the sweet spot, so Organic Cotton Baby Clothes is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $163K/yr175K searches / yr
- 90-day growth
- +24.7%search demand this quarter
- Competition
- 75%top-5 click share · 10 brands · 101 sellers
Flapen Score
Organic Cotton Baby Clothes against its category
The dotted line is the Health & Household average. Past it, Organic Cotton Baby Clothes is stronger. Inside it, weaker.
Market
The Organic Cotton Baby Clothes market on Amazon at a glance
Shoppers on Amazon United States searched for Organic Cotton Baby Clothes 175K times last year and spent an estimated $163K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Feb. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 12.9% of those searches ended in a purchase.
Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.
- Searches, last 12 months
- 175K
- Growth, 90 days vs prior 90
- +24.7%
- Conversion, latest week
- 12.9%
- Market size, estimated
- $163Ka year
- Peak month
- January4.9× the quietest month
- Top search term
- kids travel toothpaste70K searches a year
02 · Price
A sale here is worth $7.20.
Listings sell for $7.20 on average, from $2.60 to $18.14. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $7.20 that is $11K to $14K a year per listing.
- Average price
- $7.20under the $15 to $100 sweet spot
- Price range
- $2.60–$18.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $11K–$14K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Toothpaste. It carries 6,131 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #86in Toothpaste
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 6,131per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Organic Cotton Baby Clothes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Crest Kids Cavity Protection Toothpaste Sparkle Fun Travel Size 0.85 oz (24g)- Pack of 4
- Price
- $5.92
- Rating
- 4.7/5
- Reviews
- 724
- Age
- 3y ago

Crest Kids Cavity Protection Toothpaste Sparkle Fun Travel Size 0.85 oz (24g) - Pack of 6
- Price
- $6.56
- Rating
- 4.7/5
- Reviews
- 724
- Age
- 3y ago

Colgate Kids Cavity Protection Fluoride Toothpaste 6 Pack Bubble Fruit Flavor Childrens Toothpaste for Ages 2+ Sugar Free No Artificial Preservatives Travel Size 0.85 oz Each
- Price
- $8.90
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 3y ago

Practicon FlosSeas Child Dental Care Kit Travel Size Bundle w/Assorted Color Toothbrush Kids Toothpaste and Flossers TSA Friendly Kids Oral Care Kit
- Price
- $7.00
- Rating
- 4.7/5
- Reviews
- 152
- Age
- 1y ago

Sensodyne Pronamel Kids Toothpaste Fluoride Anticavity Toothpaste Cavity and Enamel Protection for Ages 2+ Berry Twist Flavored 4 oz (2 Pack)
- Price
- $7.81
- Rating
- 4.7/5
- Reviews
- 1,836
- Age
- 1y ago
Trending
estimated 90-day click momentum
NOW Foods Solutions Xyliwhite Toothpaste Gel for Kids Bubblegum Splash Flavor Kid Approved! 3-Ounce packaging may vary
- Price
- $3.42
- Rating
- 4.6/5
- Reviews
- 2,322
- Age
- 11y ago

Crest Kids Cavity Protection Toothpaste Sparkle Fun Travel Size 0.85 oz (24g) - Pack of 6
- Price
- $6.56
- Rating
- 4.7/5
- Reviews
- 724
- Age
- 3y ago

RiseWell Kids Mineral Toothpaste - Hydroxyapatite Toothpaste for Kids - Natural SLS Free Toothpastes Made by Dentists Safe to Swallow Travel Size Hygiene Care Gentle Oral Care (Cake Batter Flavor)
- Price
- $5.92
- Rating
- 3.9/5
- Reviews
- 89
- Age
- 10mo ago

Dr. Browns Fluoride-Free Baby Toothpaste Infant & Toddler Oral Care Strawberry 1-Pack 1.4oz/40g 0-3 Years
- Price
- $4.60
- Rating
- 4.8/5
- Reviews
- 9,159
- Age
- 6y ago

Sensodyne Pronamel Kids Toothpaste Fluoride Anticavity Toothpaste Cavity and Enamel Protection for Ages 2+ Berry Twist Flavored 4 oz (2 Pack)
- Price
- $7.81
- Rating
- 4.7/5
- Reviews
- 1,836
- Age
- 1y ago
Newest
by launch date
RiseWell Kids Mineral Toothpaste - Hydroxyapatite Toothpaste for Kids - Natural SLS Free Toothpastes Made by Dentists Safe to Swallow Travel Size Hygiene Care Gentle Oral Care (Cake Batter Flavor)
- Price
- $5.92
- Rating
- 3.9/5
- Reviews
- 89
- Age
- 10mo ago

Practicon FlosSeas Child Dental Care Kit Travel Size Bundle w/Assorted Color Toothbrush Kids Toothpaste and Flossers TSA Friendly Kids Oral Care Kit
- Price
- $7.00
- Rating
- 4.7/5
- Reviews
- 152
- Age
- 1y ago

Sensodyne Pronamel Kids Toothpaste Fluoride Anticavity Toothpaste Cavity and Enamel Protection for Ages 2+ Berry Twist Flavored 4 oz (2 Pack)
- Price
- $7.81
- Rating
- 4.7/5
- Reviews
- 1,836
- Age
- 1y ago

Crest Advanced Kids Fluoride Toothpaste Bubblegum Flavor 4.2 oz 3 Count Color-Changing Anticavity Toothpaste
- Price
- $11.60
- Rating
- 4.7/5
- Reviews
- 3,348
- Age
- 3y ago

Colgate Kids Cavity Protection Fluoride Toothpaste 6 Pack Bubble Fruit Flavor Childrens Toothpaste for Ages 2+ Sugar Free No Artificial Preservatives Travel Size 0.85 oz Each
- Price
- $8.90
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
101
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
10%
- Crest62%
- Colgate8%
- Practicon7%
- SENSODYNE PRONAMEL7%
- Orajel4%
- RiseWell4%
- Open — no brand owns it (4 brands, 10%)
Demand
Organic Cotton Baby Clothes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 4.9×
Search terms
Top Organic Cotton Baby Clothes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kids travel toothpaste70K/yr
- travel kids toothpaste20K/yr
- travel size kids toothpaste19K/yr
- kids toothpaste travel size18K/yr
- travel toothpaste kids16K/yr
- kids travel size toothpaste12K/yr
- travel size toothpaste kids6K/yr
- kids toothpaste travel5K/yr
- kid travel toothpaste4K/yr
- toddler travel toothpaste4K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Cotton Baby Clothes
We read the reviews and the return reasons for every product selling here.
“But too big for kids”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Cotton Baby Clothes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









