Organic Candles
MaybeThe top 5 brands take only 43% of clicks. But shoppers spend an estimated $64K a year here, so Organic Candles is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $64K/yr75K searches / yr
- 90-day growth
- -14.8%search demand this quarter
- Competition
- 39%top-5 click share · 31 brands · 98 sellers
Flapen Score
Organic Candles against its category
The dotted line is the Health & Household average. Past it, Organic Candles is stronger. Inside it, weaker.
Market
The Organic Candles market on Amazon at a glance
Shoppers on Amazon United States searched for Organic Candles 75K times last year and spent an estimated $64K. The top 5 brands take 43% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- -14.8%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $64Ka year
- Peak month
- December7.0× the quietest month
- Top search term
- nontoxic candle11K searches a year
02 · Price
A sale here is worth $21.41.
Listings sell for $21.41 on average, from $6.41 to $51.85. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $21.41 that is $0 to $2K a year per listing.
- Average price
- $21.41inside the $15 to $100 sweet spot
- Price range
- $6.41–$51.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #102 within Aromatherapy. It carries 2,619 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 98%
- Out of stock, average day
- 0.7%
- Average rank
- #102in Aromatherapy
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 2,619per listing
- Listings tracked
- 42
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Organic Candles products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ARCASA Organic Coconut Vanilla Candles - Non Toxic Soy Candles for Home Stress Relief & Meditation (7oz)
- Price
- $13.08
- Rating
- 4.5/5
- Reviews
- 148
- Age
- 1y ago

Chesapeake Bay Balance + Harmony Scented Candle Water Lily Pear Fragrance 50 Hours Burn Time Warm & Decorative Soy Wax Blend
- Price
- $12.45
- Rating
- 4.5/5
- Reviews
- 45,591
- Age
- 9y ago

Bare Botanics Non-Toxic Warm Vanilla Oak 9oz Soy Candle - 100% Plant-Based Fragrance Oils - Handpoured in WI - 40+ Hrs
- Price
- $15.71
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 1y ago

Lulu Candles | Jasmine Oud & Sandalwood | Luxury Scented Soy Jar Candle | Hand Poured in The USA | Highly Scented & Long Lasting (9 Oz.)
- Price
- $19.46
- Rating
- 4.4/5
- Reviews
- 3,376
- Age
- 7y ago

Scented Candles for Home 8 Pack Soy Wax Candle Set Scented Candles Gift Set Aromatherapy Candles Amber Jar Vintage Apothecary Style 8 Scents Gift Set
- Price
- $28.56
- Rating
- 4.5/5
- Reviews
- 3,918
- Age
- 2y ago
Trending
estimated 90-day click momentum
Natural Soy Wax Candle with Mantra Clean Burn 100% Cotton Wick (No Lead or Zinc) Phthalate-Free & Paraben-Free Long-Lasting Gift for Women 6 oz (Relax Babe Vanilla + Coconut)
- Price
- $13.00
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 5mo ago

Scented Candles Gift Set Long Lasting 4 Pack Aromatherapy Candles for Home
- Price
- $22.39
- Rating
- 4.4/5
- Reviews
- 3,007
- Age
- 5mo ago

Mrs. Meyers Clean Day Soy Candle Lavender 7.2 Ounce
- Price
- $9.68
- Rating
- 4.5/5
- Reviews
- 609
- Age
- 14y ago

Glade 1-Wick Scented Candle Jar Clean Linen Air Freshener Infused with Essential Oils 4.08 Oz 2 Count
- Price
- $6.41
- Rating
- 4.8/5
- Reviews
- 144
- Age
- 6mo ago

M&SENSE Summers Night Scented Candles for Home 19.4oz Large Natural Organic Soy Candles 110 Hours Long Lasting Non Toxic Clean Burn Strong Manly Romantic Scent for Bath Stress Relief Relaxation
- Price
- $25.62
- Rating
- 4.2/5
- Reviews
- 196
- Age
- 2y ago
Newest
by launch date
Scented Candles Gift Set Long Lasting 4 Pack Aromatherapy Candles for Home
- Price
- $22.39
- Rating
- 4.4/5
- Reviews
- 3,007
- Age
- 5mo ago

Natural Soy Wax Candle with Mantra Clean Burn 100% Cotton Wick (No Lead or Zinc) Phthalate-Free & Paraben-Free Long-Lasting Gift for Women 6 oz (Relax Babe Vanilla + Coconut)
- Price
- $13.00
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 5mo ago

Glade 1-Wick Scented Candle Jar Clean Linen Air Freshener Infused with Essential Oils 4.08 Oz 2 Count
- Price
- $6.41
- Rating
- 4.8/5
- Reviews
- 144
- Age
- 6mo ago

Aspen & Oak Luxury Beeswax Candle 16oz - Long Burning Pure Beeswax Candles Non Toxic Natural Clean Essential Oil Scented Organic Candles Home Decor & Gifts - White Fir Sandalwood
- Price
- $36.75
- Rating
- 4.7/5
- Reviews
- 54
- Age
- 8mo ago

Bare Botanics Non-Toxic Warm Vanilla Oak 9oz Soy Candle - 100% Plant-Based Fragrance Oils - Handpoured in WI - 40+ Hrs
- Price
- $15.71
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
31 falling
Sellers
98
Est. top-5 brand share
43%
Top 20: 88%
Est. top-5 click share
39%
Top 20: 77%
Open market
51%
- arcasa17%
- AOOVOO7%
- Chesapeake Bay Candle7%
- Lulu Candles6%
- BARE BOTANICS6%
- Salt & Stone5%
Demand
Organic Candles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 7.0×
Search terms
Top Organic Candles search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nontoxic candle11K/yr
- clean candle11K/yr
- natural soy candles non toxic7K/yr
- homemade candles7K/yr
- phthalate free candles5K/yr
- clean scent candle4K/yr
- organic candles non toxic essential oil4K/yr
- healthy candles non toxic organic5K/yr
- candles natural non toxic4K/yr
- 100% soy wax candle5K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Candles
We read the reviews and the return reasons for every product selling here.
“Awful smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Candles questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









