Organic Biotin
FailThe top 5 brands take 100% of clicks, so Organic Biotin is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $668K/yr199K searches / yr
- 90-day growth
- -1.9%search demand this quarter
- Competition
- 71%top-5 click share · 4 brands · 537 sellers
Flapen Score
Organic Biotin against its category
The dotted line is the Health & Household average. Past it, Organic Biotin is stronger. Inside it, weaker.
Market
The Organic Biotin market on Amazon at a glance
Shoppers on Amazon United States searched for Organic Biotin 199K times last year and spent an estimated $668K. All 4 brands take every click. Demand peaks in Feb. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 13.2% of those searches ended in a purchase.
Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $668K a year.
- Searches, last 12 months
- 199K
- Growth, 90 days vs prior 90
- -1.9%
- Conversion, latest week
- 13.2%
- Market size, estimated
- $668Ka year
- Peak month
- February3.1× the quietest month
- Top search term
- thorne biotin29K searches a year
02 · Price
A sale here is worth $25.45.
Listings sell for $25.45 on average, from $11.55 to $49.05. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $25.45 that is $38K to $51K a year per listing.
- Average price
- $25.45inside the $15 to $100 sweet spot
- Price range
- $11.55–$49.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $38K–$51K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #133 within Vitamin B. It carries 11,151 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #133in Vitamin B
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 11,151per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Organic Biotin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
THORNE - Biotin - Vitamin B7 Supplement for Healthy Hair Nails Skin & Metabolism - Supports Nerve Health* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules
- Price
- $27.42
- Rating
- 4.7/5
- Reviews
- 1,289
- Age
- 21y ago

Pure Encapsulations Biotin 8 mg - B Vitamin Supplement to Aid Stress Relief Hair Skin & Nail Strengthening Metabolism Carbohydrate Support & Nervous System* - with Premium Biotin - 120 Capsules
- Price
- $24.60
- Rating
- 4.7/5
- Reviews
- 2,571
- Age
- 19y ago

Pure Encapsulations Biotin Complex Hair & Skin | Biotin Complex for Healthy Hair and Skin Support* | 60 Capsules
- Price
- $43.62
- Rating
- 4.7/5
- Reviews
- 214
- Age
- 3y ago

MARYRUTHS Organic Hair Skin and Nail Vitamins Ages 14+ Skin Care 60ct
- Price
- $22.15
- Rating
- 4.6/5
- Reviews
- 2,599
- Age
- 3y ago

Sports Research Biotin 10 000mcg w/Coconut Oil 120 Count Plantgels
- Price
- $18.62
- Rating
- 4.6/5
- Reviews
- 41,946
- Age
- 11y ago
Trending
estimated 90-day click momentum
Sports Research Biotin 5 000mcg w/Coconut Oil 120 Count Plantgels
- Price
- $16.83
- Rating
- 4.5/5
- Reviews
- 56,563
- Age
- 12y ago

Sports Research Collagen Peptides w/Biotin & Hyaluronic Acid 90 Count
- Price
- $24.41
- Rating
- 4.7/5
- Reviews
- 435
- Age
- 9mo ago

Sports Research Biotin 10 000mcg w/Coconut Oil 30 Count Plantgels
- Price
- $11.55
- Rating
- 4.5/5
- Reviews
- 882
- Age
- 8y ago

THORNE - Biotin - Vitamin B7 Supplement for Healthy Hair Nails Skin & Metabolism - Supports Nerve Health* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules
- Price
- $27.42
- Rating
- 4.7/5
- Reviews
- 1,289
- Age
- 21y ago

Pure Encapsulations Biotin Complex Hair & Skin | Biotin Complex for Healthy Hair and Skin Support* | 60 Capsules
- Price
- $43.62
- Rating
- 4.7/5
- Reviews
- 214
- Age
- 3y ago
Newest
by launch date
Sports Research Collagen Peptides w/Biotin & Hyaluronic Acid 90 Count
- Price
- $24.41
- Rating
- 4.7/5
- Reviews
- 435
- Age
- 9mo ago

MARYRUTHS Liquid Multivitamin + Hair Growth | Clinically Tested in Women for Thicker Hair & Facial Wrinkles | Biotin 10000mcg | Lustriva Hair Growth Supplements | Skin Care | Ages 18+ | 15.22 Fl Oz
- Price
- $35.21
- Rating
- 4.5/5
- Reviews
- 19,663
- Age
- 2y ago

Pure Encapsulations Biotin Complex Hair & Skin | Biotin Complex for Healthy Hair and Skin Support* | 60 Capsules
- Price
- $43.62
- Rating
- 4.7/5
- Reviews
- 214
- Age
- 3y ago

MARYRUTHS Organic Hair Skin and Nail Vitamins Ages 14+ Skin Care 60ct
- Price
- $22.15
- Rating
- 4.6/5
- Reviews
- 2,599
- Age
- 3y ago

MARYRUTHS Organics Biotin Gummies | Sugar Free | Vegan | Non-GMO | 2 500 mcg Biotin Supplement | Hair Skin and Nails Vitamins | Hair Growth Vitamins | Hair Growth Supplement | 60 Count
- Price
- $17.57
- Rating
- 4.5/5
- Reviews
- 3,674
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
537
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- THORNE32%
- Pure Encapsulations29%
- Sports Research20%
- MARYRUTH'S19%
Demand
Organic Biotin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 3.1×
Search terms
Top Organic Biotin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- thorne biotin29K/yr
- organic biotin20K/yr
- pure biotin17K/yr
- mary ruth hair skin and nails15K/yr
- sports research biotin15K/yr
- biotin organic9K/yr
- pure encapsulations biotin12K/yr
- mary ruth biotin14K/yr
- pure biotin supplement9K/yr
- biotin thorne6K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Biotin
We read the reviews and the return reasons for every product selling here.
“Does not taste good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Biotin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









