Is organic biotin profitable to sell on Amazon United States?

The niche generates $668K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Skip it (49/100).

How competitive is the organic biotin niche?

4 brands and 537 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in organic biotin?

Top complaints mined from reviews: Taste-Overall, Side Effects, Value For Money. The return rate is 0.0%.

When does demand for organic biotin peak?

Demand peaks in Feb; the busiest month runs 3.1× the quietest.

What does it cost to enter the organic biotin niche?

Listings span $11.55–$49.05; the average listing price is $25.45 (sweet spot $15–$100). The average incumbent carries 11,151 reviews — the moat a new listing must climb.

organic biotin

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$25.45

avg listing price — sweet spot $15–$100

Price range

Great$11.55–$49.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$668K

$668K/yr · 199K searches

Growth

Bad-1.9%

90-day search growth — must beat 0% to launch

Competition

Bad71%

top-5 click share — a locked-up shelf

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad11,151.17

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, organic biotin is a $668K/yr Amazon United States market (199K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 49/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

organic biotin market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $636K–$764K; units × avg price
Conversion rate: 13.2%
Avg BSR: #133
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 82 months
Avg seller age: 146 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

537

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

THORNE32%
Pure Encapsulations29%
Sports Research20%
MARYRUTH'S19%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -1.9% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 3.1×

Open Trend

Top organic biotin search terms

thorne biotin29K/yr +13.4%20.4% conv.
organic biotin20K/yr -2.5%1.2% conv.
pure biotin17K/yr -10.0%13.1% conv.
mary ruth hair skin and nails15K/yr +4.5%4.8% conv.
sports research biotin15K/yr -0.1%11.3% conv.
biotin organic9K/yr +38.8%1.2% conv.
pure encapsulations biotin12K/yr -21.0%13.3% conv.
mary ruth biotin14K/yr -33.4%8.0% conv.
pure biotin supplement9K/yr +16.1%1.7% conv.
biotin thorne6K/yr +29.1%18.9% conv.

All search terms

Top organic biotin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

THORNE - Biotin - Vitamin B7 Supplement for Healthy Hair Nails Skin & Metabolism - Supports Nerve Health* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules

THORNE$27.424.7★1,289 rev

Pure Encapsulations Biotin 8 mg - B Vitamin Supplement to Aid Stress Relief Hair Skin & Nail Strengthening Metabolism Carbohydrate Support & Nervous System* - with Premium Biotin - 120 Capsules

Pure Encapsulations$24.604.7★2,571 rev

Pure Encapsulations Biotin Complex Hair & Skin | Biotin Complex for Healthy Hair and Skin Support* | 60 Capsules

Pure Encapsulations$43.624.7★214 rev

MARYRUTHS Organic Hair Skin and Nail Vitamins Ages 14+ Skin Care 60ct

MARYRUTH'S$22.154.6★2,599 rev

Sports Research Biotin 10 000mcg w/Coconut Oil 120 Count Plantgels

Sports Research$18.624.6★41,946 rev

Newest

by launch date

Sports Research Collagen Peptides w/Biotin & Hyaluronic Acid 90 Count

Sports Research$24.41435 rev

9mo ago

MARYRUTH'S$35.2119,663 rev

2y ago

Pure Encapsulations Biotin Complex Hair & Skin | Biotin Complex for Healthy Hair and Skin Support* | 60 Capsules

Pure Encapsulations$43.62214 rev

3y ago

MARYRUTHS Organic Hair Skin and Nail Vitamins Ages 14+ Skin Care 60ct

MARYRUTH'S$22.152,599 rev

3y ago

MARYRUTH'S$17.573,674 rev

7y ago

What buyers say about organic biotin

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall21%

“Delicious taste”

Hair Growth15%

“Noticeable hair growth”

Quality-Overall13%

“High Quality: You can tell this is a well-made supplement”

Vitamin11%

“Great vitamin supplement”

Value For Money4%

“Worth every penny”

Ease Of Use3%

“Easy to use”

Ease Of Chewing/Swallowing3%

“ease of consuming it in liquid form”

Flavor2%

“great flavor”

Energy Level2%

“Gives me a boost of energy”

Skin Health1%

“my skin looks healthier”

What buyers complain about

Taste-Overall16%

“Does not taste good”

Side Effects7%

“Side effect”

Value For Money6%

“Too expensive”

Vitamin6%

“The only thing I can think of is that I just can't take all of the vitamins”

Functionality-Overall5%

“it wasn't effective for me”

Dosage3%

“I only was taking half the recommended dosage because I am sensitive to certain things”

Hair Growth3%

“Hair doesnt grow as fast either”

Acid Regulator/Stomach Ache Relief3%

“Severe stomach pain”

Hair Related2%

“Im not sure if it had any effect on my hair”

Allergies2%

“Rash”

Top return reasons

Leak-Proof20%

Acid Regulator/Stomach Ache Relief12%

Functionality-Overall12%

Value For Money12%

Dosage10%

Size-Overall4%

Vitamin4%

Product Condition4%

Contamination4%

Flavor4%

Common questions

Is organic biotin profitable to sell on Amazon United States?: The niche generates $668K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Skip it (49/100).
How competitive is the organic biotin niche?: 4 brands and 537 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in organic biotin?: Top complaints mined from reviews: Taste-Overall, Side Effects, Value For Money. The return rate is 0.0%.
When does demand for organic biotin peak?: Demand peaks in Feb; the busiest month runs 3.1× the quietest.
What does it cost to enter the organic biotin niche?: Listings span $11.55–$49.05; the average listing price is $25.45 (sweet spot $15–$100). The average incumbent carries 11,151 reviews — the moat a new listing must climb.