Organic B12
MaybeAn estimated 0.0% of orders come back. But the average product has 8,038 reviews to catch up to, so Organic B12 is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $329K/yr272K searches / yr
- 90-day growth
- +34.6%search demand this quarter
- Competition
- 64%top-5 click share · 14 brands · 606 sellers
Flapen Score
Organic B12 against its category
The dotted line is the Health & Household average. Past it, Organic B12 is stronger. Inside it, weaker.
Market
The Organic B12 market on Amazon at a glance
Shoppers on Amazon United States searched for Organic B12 272K times last year and spent an estimated $329K. The top 5 brands take 86% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $329K a year.
- Searches, last 12 months
- 272K
- Growth, 90 days vs prior 90
- +34.6%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $329Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- b12 spray28K searches a year
02 · Price
A sale here is worth $21.23.
Listings sell for $21.23 on average, from $8.65 to $38.99. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $21.23 that is $21K to $27K a year per listing.
- Average price
- $21.23inside the $15 to $100 sweet spot
- Price range
- $8.65–$38.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $21K–$27K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #147 within Vitamin B. It carries 8,038 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #147in Vitamin B
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 8,038per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Organic B12 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MARYRUTHS Organic Methyl B12 Spray 1 500 mcg B12 Per Serving 1 Fl Oz
- Price
- $20.93
- Rating
- 4.6/5
- Reviews
- 7,220
- Age
- 9y ago

Garden of Life Organics B12 Vitamin - Whole Food B-12 for Metabolism and Energy Raspberry 2oz Liquid
- Price
- $12.49
- Rating
- 4.6/5
- Reviews
- 15,653
- Age
- 12y ago

Garden of Life Vitamin Code Raw B-12 Methylcobalamin Vitamin B-12 for Digestive Metabolism Energy Support - Formula with Probiotics and Enzymes Non-GMO Gluten-Free Vegan 30 Capsules
- Price
- $12.63
- Rating
- 4.7/5
- Reviews
- 6,281
- Age
- 17y ago

MARYRUTHS Organics Vitamin B Complex | B Vitamins Complex | Biotin | Vitamin B12 | Niacin | Folate | Metabolic Support Supplement | Vegan | USDA Organic | Non-GMO | Gluten Free | 2 Month Supply
- Price
- $21.92
- Rating
- 4.7/5
- Reviews
- 8,825
- Age
- 7y ago

New Chapter Fermented Vitamin B12 1 000 mcg USDA Organic ONE Daily for Cellular Energy + Healthy Blood Cells Certified Vegan Gluten Free - 60 Count
- Price
- $25.63
- Rating
- 4.7/5
- Reviews
- 554
- Age
- 6y ago
Trending
estimated 90-day click momentum
ALLDAY Focus + Energy Spray | Natural Caffeine + L-Theanine + Essential Vitamins | 0 Calorie 0 Sugar | 12 Spray Bottle | Faster Cleaner Smoother Energy* (6 Pack Strawberry Blast)
- Price
- $38.99
- Rating
- 2.9/5
- Reviews
- 4
- Age
- 4mo ago

ALLDAY Focus + Energy Spray | Natural Caffeine + L-Theanine + Essential Vitamins | 0 Calorie 0 Sugar | 12 Spray Bottle | Faster Cleaner Smoother Energy* (6 Pack Cherry Cola)
- Price
- $38.84
- Rating
- 3.9/5
- Reviews
- 39
- Age
- 4mo ago

Dr. Berg Natural Vitamin B12 1000 mcg (Hydroxocobalamin) 60 Capsules Energy Brain & Nervous System Support* w/B-Complex + Magnesium 4X Lab Tested GMO-Free No Fillers
- Price
- $23.00
- Rating
- 4.8/5
- Reviews
- 308
- Age
- 3mo ago

ONGO Energy - Natural Caffeine (1500mg) Rapid Oral Delivery When You Need it Most | Vegan Sugar and Gluten Free | B3 B6 B12 Vitamin Spray | Study Work and Much More | Mint Flavor | 15 Servings
- Price
- $17.12
- Rating
- 3.5/5
- Reviews
- 61
- Age
- 1y ago

Natures Bounty Vitamin B12 1000 mcg Supplements Supports Energy Metabolism 200 Ct
- Price
- $8.65
- Rating
- 4.7/5
- Reviews
- 76,822
- Age
- 13y ago
Newest
by launch date
Dr. Berg Natural Vitamin B12 1000 mcg (Hydroxocobalamin) 60 Capsules Energy Brain & Nervous System Support* w/B-Complex + Magnesium 4X Lab Tested GMO-Free No Fillers
- Price
- $23.00
- Rating
- 4.8/5
- Reviews
- 308
- Age
- 3mo ago

ALLDAY Focus + Energy Spray | Natural Caffeine + L-Theanine + Essential Vitamins | 0 Calorie 0 Sugar | 12 Spray Bottle | Faster Cleaner Smoother Energy* (6 Pack Cherry Cola)
- Price
- $38.84
- Rating
- 3.9/5
- Reviews
- 39
- Age
- 4mo ago

ALLDAY Focus + Energy Spray | Natural Caffeine + L-Theanine + Essential Vitamins | 0 Calorie 0 Sugar | 12 Spray Bottle | Faster Cleaner Smoother Energy* (6 Pack Strawberry Blast)
- Price
- $38.99
- Rating
- 2.9/5
- Reviews
- 4
- Age
- 4mo ago

ONGO Energy - Natural Caffeine (1500mg) Rapid Oral Delivery When You Need it Most | Vegan Sugar and Gluten Free | B3 B6 B12 Vitamin Spray | Study Work and Much More | Mint Flavor | 15 Servings
- Price
- $17.12
- Rating
- 3.5/5
- Reviews
- 61
- Age
- 1y ago

USDA Organic Vitamin B12 Sublingual Spray - Methylcobalamin 5000 mcg - 2 Oz
- Price
- $20.07
- Rating
- 4.7/5
- Reviews
- 3,700
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
606
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 97%
Open market
11%
- MARYRUTH'S35%
- Garden of Life34%
- New Chapter6%
- ALLDAY6%
- NUTRAHARMONY5%
- NATURELO3%
- Open — no brand owns it (8 brands, 11%)
Demand
Organic B12 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Organic B12 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- b12 spray28K/yr
- mary ruth b1231K/yr
- organic b1220K/yr
- organic vitamin b1217K/yr
- all day energy spray8K/yr
- garden of life b1216K/yr
- b12 organic11K/yr
- vitamin b12 spray9K/yr
- organic b12 vitamin7K/yr
- vitamin b12 organic10K/yr
Reviews and returns
What reviews say buyers love and hate about Organic B12
We read the reviews and the return reasons for every product selling here.
“Doesnt taste very good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic B12 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









