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Oregano Oil for Kids

Fail

Demand is soft, at -44.9% this quarter, so Oregano Oil for Kids is a Fail.

Flapen Score
36
36 / 100
Ranks 13,545 of 14,768 Health & Household niches · −13 vs the category median of 49
Market size
$144K/yr122K searches / yr
90-day growth
-44.9%search demand this quarter
Competition
95%top-5 click share · 6 brands · 547 sellers

Flapen Score

Oregano Oil for Kids against its category

The dotted line is the Health & Household average. Past it, Oregano Oil for Kids is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oregano Oil for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Oregano Oil for Kids 122K times last year and spent an estimated $144K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -44.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-44.9%
Conversion, latest week
6.6%
Market size, estimated
$144Ka year
Peak month
January3.2× the quietest month
Top search term
mary ruth oil of oregano21K searches a year

02 · Price

A sale here is worth $17.82.

Listings sell for $17.82 on average, from $11.26 to $25.28. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $17.82 that is $18K to $22K a year per listing.

Average price
$17.82inside the $15 to $100 sweet spot
Price range
$11.26–$25.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
$18K–$22K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #93 within Oregano. It carries 5,937 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#93in Oregano
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
5,937per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Oregano Oil for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

547

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 214%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Oregano Oil for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 3.2×

Search terms

Top Oregano Oil for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mary ruth oil of oregano21K/yr
  • oil of oregano for kids17K/yr
  • oregano oil for kids14K/yr
  • oregano oil mary ruth8K/yr
  • oregano oil organic for kids4K/yr
  • mary ruths oregano4K/yr
  • mary ruth oregano oil10K/yr
  • oil of oregano kids8K/yr
  • oil of oregano mary ruth10K/yr
  • oil of oregano with black seed oil for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Oregano Oil for Kids

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Gross taste”
A buyer, on “Taste-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Oregano Oil for Kids questions

Answered from the same tracked data.