Oregano Oil Capsules

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.8M a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

-33.9%

Conversion, latest week

9.4%

Market size, estimated

$4.8Ma year

Peak month

January1.6× the quietest month

Top search term

oregano oil capsules organic928K searches a year

Listings sell for $22.40 on average, from $10.00 to $48.79. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At $22.40 that is $179K to $224K a year per listing.

Average price

$22.40inside the $15 to $100 sweet spot

Price range

$10.00–$48.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

8,000–10,000

Revenue per listing a year

$179K–$224K

Returns

0.0%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #68 within Oregano. It carries 8,916 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#68in Oregano

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

8,916per listing

Listings tracked

15

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

51 months