Is oregano oil capsules profitable to sell on Amazon United States?

The niche generates $4.8M/yr across 15 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -33.9%. Flapen's verdict: Worth a look (56/100).

How competitive is the oregano oil capsules niche?

13 brands and 579 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in oregano oil capsules?

Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Smell. The return rate is 0.0%.

When does demand for oregano oil capsules peak?

Demand peaks in Jan; the busiest month runs 1.6× the quietest.

What does it cost to enter the oregano oil capsules niche?

Listings span $10.00–$48.79; the average listing price is $22.40 (sweet spot $15–$100). The average incumbent carries 8,916 reviews — the moat a new listing must climb.

oregano oil capsules

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$4.8M

$4.8M/yr · 2.3M searches

Avg price

Great$22.40

avg listing price — sweet spot $15–$100

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Price range

Great$10.00–$48.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad73%

top-5 click share — a locked-up shelf

Review moat

Bad8,916.13

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-33.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, oregano oil capsules is a $4.8M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan. Verdict: Worth a look — 56/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

oregano oil capsules market data

Units sold / yr: 200K–250K; avg 8,000–10,000/product
Revenue / yr: $4.5M–$5.6M; units × avg price
Conversion rate: 9.4%
Avg BSR: #68
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 0.7%
Avg brand age: 51 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 falling

Sellers

579

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

17%

Resilia Oil Of Oregano31%
Micro Ingredients22%
Carlyle16%
Gaia Herbs5%
Nature's live4%
NOW Foods4%
Open — no brand owns it (7 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -33.9% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.6×

Open Trend

Top oregano oil capsules search terms

oregano oil capsules organic928K/yr -40.9%8.6% conv.
oregano oil capsules302K/yr -31.1%7.4% conv.
oil of oregano softgels148K/yr -3.1%8.1% conv.
oil of oregano capsules219K/yr -51.3%7.9% conv.
pastillas de oregano134K/yr -21.4%2.6% conv.
capsulas de oregano70K/yr -16.0%2.3% conv.
oregano pills56K/yr -33.8%6.0% conv.
aceite de oregano capsulas147K/yr -45.2%2.4% conv.
cpsulas de aceite de organo40K/yr -6.6%2.0% conv.
oregano capsules37K/yr -10.4%5.9% conv.

All search terms

Top oregano oil capsules products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Resilia Oil Of Oregano Softgels with Black Seed Oil - 60 Softgels

Resilia Oil Of Oregano$28.234.3★11,500 rev

Carlyle Oregano Oil Supplement | 150 Softgel Capsules | Contains Carvacrol

Carlyle$10.094.7★31,558 rev

Micro Ingredients Oil of Oregano Softgels 300 Count | 2 in 1 Formulated with Black Seed Oil | 4X Strength Carvacrol & Thymoquinone | Plant Based Non-GMO

Micro Ingredients$32.984.6★24,927 rev

Micro Ingredients Oil of Oregano Softgels 150 Count | 2 in 1 Formulated with Black Seed Oil | 4X Strength Carvacrol & Thymoquinone | Plant Based Non-GMO

Micro Ingredients$23.544.6★24,927 rev

Gaia Herbs Oil of Oregano Capsules - 230 mg Oregano Leaf - Immune & Antioxidant Support Supplement with Oregano Oil Carvacrol & Thymol* - 60 Vegan Liquid Phyto-Caps (60 Servings)

Gaia Herbs$26.954.7★6,872 rev

Newest

by launch date

Oil of Oregano with Black Seed Oil 180 Count Oregano Oil Capsules with 4X Strength of Carvacrol and Thymoquinone Non-GMO Natural Herbal Health Supplement

Green pigeons$10.88406 rev

6mo ago

Resilia Oil Of Oregano Softgels with Black Seed Oil - 120 Softgels | Non-GMO Gluten-Free and Soy-Free

Resilia Oil Of Oregano$48.7911,500 rev

7mo ago

Resilia Oil Of Oregano Softgels with Black Seed Oil - 60 Softgels

Resilia Oil Of Oregano$28.2311,500 rev

8mo ago

Cures For Life Oil of Oregano Softgels 6000mg High Potency with 165mg Carvacrol & 200mg Black Seed Oil 2-in-1 Immune Support & Digestive Health 300 Softgels Oregano Oil Capsules Supplement

Cures For Life$24.71699 rev

1y ago

SIGNILIFE Oil of Oregano with Black Seed Oil 6000mg Oregano Oil Capsules for Immune Support with High Carvacrol & Thymoquinone Antioxidant Non-GMO Gluten Free 150 Softgels

SIGNILIFE$17.29828 rev

1y ago

What buyers say about oregano oil capsules

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“EXCELLENT PRODUCT”

Regulates Digestion7%

“Helps with constipation”

Advertised Vs Actual Product6%

“As described”

Ease Of Chewing/Swallowing6%

“Easy to consume”

Efficiency5%

“Worked Quickly”

Value For Money4%

“Great Buy”

Ease Of Use3%

“Easy to Take”

Taste-Overall3%

“Has a strong taste”

Acid Regulator/Stomach Ache Relief2%

“have no more stomach aches”

Soft Feel2%

“Smooth to the touch”

What buyers complain about

Taste-Overall10%

“Gross taste”

Functionality-Overall9%

“No results”

Smell8%

“Strong chemical smell”

Side Effects7%

“BAD SIDE EFFECTS”

Value For Money7%

“Not worth it”

Advertised Vs Actual Product6%

“False Advertisement”

Dosage6%

“low dosage”

Size-Overall5%

“Much smaller”

Acid Regulator/Stomach Ache Relief4%

“Hard on your stomach”

Regulates Digestion3%

“Horrible acid reflux”

Top return reasons

Functionality-Overall18%

Value For Money9%

Smell9%

Size-Overall6%

Acid Regulator/Stomach Ache Relief6%

Advertised Vs Actual Product5%

Joint Pain5%

Dosage5%

Vegan/Organic5%

Ingredients-Overall4%

Common questions

Is oregano oil capsules profitable to sell on Amazon United States?: The niche generates $4.8M/yr across 15 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -33.9%. Flapen's verdict: Worth a look (56/100).
How competitive is the oregano oil capsules niche?: 13 brands and 579 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in oregano oil capsules?: Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Smell. The return rate is 0.0%.
When does demand for oregano oil capsules peak?: Demand peaks in Jan; the busiest month runs 1.6× the quietest.
What does it cost to enter the oregano oil capsules niche?: Listings span $10.00–$48.79; the average listing price is $22.40 (sweet spot $15–$100). The average incumbent carries 8,916 reviews — the moat a new listing must climb.