Oregano Oil

Shoppers searched for this 12.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25.5M a year.

Searches, last 12 months

12.0M

Growth, 90 days vs prior 90

-29.8%

Conversion, latest week

9.5%

Market size, estimated

$25.5Ma year

Peak month

February2.0× the quietest month

Top search term

oil of oregano with black seed oil2.7M searches a year

Listings sell for $22.24 on average, from $10.09 to $48.79. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 60,000 to 80,000 of them. At $22.24 that is $1.3M to $1.8M a year per listing.

Average price

$22.24inside the $15 to $100 sweet spot

Price range

$10.09–$48.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

60,000–80,000

Revenue per listing a year

$1.3M–$1.8M

Returns

0.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Oregano. It carries 12,220 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#7in Oregano

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

12,220per listing

Listings tracked

13

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

52 months