Is oregano oil profitable to sell on Amazon United States?

The niche generates $25.5M/yr across 13 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the oregano oil niche?

10 brands and 563 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in oregano oil?

Top complaints mined from reviews: Taste-Overall, Smell, Functionality-Overall. The return rate is 0.0%.

When does demand for oregano oil peak?

Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.

What does it cost to enter the oregano oil niche?

Listings span $10.09–$48.79; the average listing price is $22.24 (sweet spot $15–$100). The average incumbent carries 12,220 reviews — the moat a new listing must climb.

oregano oil

Worth a look

Shows a $25.5M/yr market, but soft demand (-29.8% this quarter) keeps it on the watch list.

Market size

Incredible$25.5M

$25.5M/yr · 12.0M searches

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$22.24

avg listing price — sweet spot $15–$100

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Price range

Great$10.09–$48.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Bad74%

top-5 click share — a locked-up shelf

Review moat

Bad12,220.46

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-29.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, oregano oil is a $25.5M/yr Amazon United States market (12.0M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 55/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

oregano oil market data

Units sold / yr: 1.0M–1.0M; avg 60,000–80,000/product
Revenue / yr: $22.2M–$22.2M; units × avg price
Conversion rate: 9.5%
Avg BSR: #7
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

563

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Resilia Oil Of Oregano47%
Micro Ingredients21%
Carlyle11%
Garden of Life5%
Nature's live4%
Green pigeons3%
Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.8% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Open Trend

Top oregano oil search terms

oil of oregano with black seed oil2.7M/yr -29.3%8.3% conv.
oil of oregano2.7M/yr -44.3%8.0% conv.
oregano oil2.0M/yr -30.6%6.8% conv.
resilia oil of oregano with black seed oil1.0M/yr -26.4%9.8% conv.
oregano oil capsules organic928K/yr -40.9%7.2% conv.
aceite de oregano773K/yr -33.1%2.9% conv.
oregano oil black seed oil softgels173K/yr +59.0%7.6% conv.
resilia162K/yr +45.7%5.9% conv.
resilia oil of oregano255K/yr -32.0%9.1% conv.
oregano oil capsules302K/yr -31.1%4.9% conv.

All search terms

Top oregano oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Resilia Oil Of Oregano Softgels with Black Seed Oil - 60 Softgels

Resilia Oil Of Oregano$28.234.3★11,500 rev

Micro Ingredients Oil of Oregano Softgels 300 Count | 2 in 1 Formulated with Black Seed Oil | 4X Strength Carvacrol & Thymoquinone | Plant Based Non-GMO

Micro Ingredients$32.984.6★24,927 rev

Micro Ingredients Oil of Oregano Softgels 150 Count | 2 in 1 Formulated with Black Seed Oil | 4X Strength Carvacrol & Thymoquinone | Plant Based Non-GMO

Micro Ingredients$23.544.6★24,927 rev

Carlyle Organic Oil of Oregano Liquid Drops - 2 fl oz - 1 Year Supply

Carlyle$10.734.6★11,526 rev

Garden of Life Organics Oil of Oregano Seasonal Drops with Concentrated Oregano & Extra Virgin Olive Oil Plant Based Immune Support Supplement Non-GMO Gluten-Free Alcohol-Free 1 Fl oz

Garden of Life$11.264.6★24,159 rev

Newest

by launch date

Oil of Oregano with Black Seed Oil 180 Count Oregano Oil Capsules with 4X Strength of Carvacrol and Thymoquinone Non-GMO Natural Herbal Health Supplement

Green pigeons$10.88406 rev

6mo ago

Resilia Oil Of Oregano Softgels with Black Seed Oil - 120 Softgels | Non-GMO Gluten-Free and Soy-Free

Resilia Oil Of Oregano$48.7911,500 rev

7mo ago

Resilia Oil Of Oregano Softgels with Black Seed Oil - 60 Softgels

Resilia Oil Of Oregano$28.2311,500 rev

8mo ago

BEWORD Oil of Oregano with Black Seed Oil 280 Softgels 9000mg Per Serving 2-in-1 Oregano Supplement for Immune Health with High Carvacrol & Thymoquinone | Plant-Based Non-GMO

BEWORD$22.821,185 rev

1y ago

VEV Oil of Oregano with Black Seed Oil & Moringa Organic 300 Softgels Aceite de Organo Carvacrol-Rich Opaque Airtight Packaging

VEV$19.211,474 rev

1y ago

What buyers say about oregano oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Excellent Product with Good Results”

Advertised Vs Actual Product6%

“As described”

Regulates Digestion6%

“Excellent for digestive health”

Ease Of Chewing/Swallowing5%

“Easy to consume”

Efficiency5%

“Works well”

Strength4%

“Its very strong”

Value For Money4%

“Good buy for the money”

Taste-Overall4%

“Has a strong taste”

Ease Of Use3%

“Easy to Take”

Immunity Booster2%

“Helps boost immunity”

What buyers complain about

Taste-Overall10%

“Gross taste”

Smell8%

“Chemical smell”

Functionality-Overall8%

“No results”

Side Effects7%

“BAD SIDE EFFECTS”

Value For Money6%

“Not worth it”

Advertised Vs Actual Product6%

“False Advertisement”

Dosage5%

“Wrong dosage”

Size-Overall5%

“Much smaller”

Acid Regulator/Stomach Ache Relief4%

“Hurt my stomach”

Regulates Digestion3%

“Horrible acid reflux”

Top return reasons

Functionality-Overall20%

Value For Money7%

Smell7%

Acid Regulator/Stomach Ache Relief7%

Size-Overall5%

Dosage5%

Advertised Vs Actual Product5%

Joint Pain5%

Vegan/Organic5%

Heart Health4%

Common questions

Is oregano oil profitable to sell on Amazon United States?: The niche generates $25.5M/yr across 13 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.8%. Flapen's verdict: Worth a look (55/100).
How competitive is the oregano oil niche?: 10 brands and 563 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in oregano oil?: Top complaints mined from reviews: Taste-Overall, Smell, Functionality-Overall. The return rate is 0.0%.
When does demand for oregano oil peak?: Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
What does it cost to enter the oregano oil niche?: Listings span $10.09–$48.79; the average listing price is $22.24 (sweet spot $15–$100). The average incumbent carries 12,220 reviews — the moat a new listing must climb.