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Oregano Essential Oil

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -20.9% this quarter, so Oregano Essential Oil is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$295K/yr365K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
57%top-5 click share · 24 brands · 592 sellers

Flapen Score

Oregano Essential Oil against its category

The dotted line is the Health & Household average. Past it, Oregano Essential Oil is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oregano Essential Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Oregano Essential Oil 365K times last year and spent an estimated $295K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Feb–May–Jun. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $295K a year.

Searches, last 12 months
365K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
5.0%
Market size, estimated
$295Ka year
Peak month
January2.7× the quietest month
Top search term
oil of oregano drops84K searches a year

02 · Price

A sale here is worth $16.14.

Listings sell for $16.14 on average, from $5.33 to $38.01. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $16.14 that is $20K to $24K a year per listing.

Average price
$16.14inside the $15 to $100 sweet spot
Price range
$5.33–$38.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
$20K–$24K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #285 within Aromatherapy. It carries 3,670 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#285in Aromatherapy
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
3,670per listing
Listings tracked
29

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Oregano Essential Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

592

Top-5 brand share

64%

Top 20: 96%

Top-5 click share

57%

Top 20: 91%

Open market

31%

  • Brand 116%
  • Brand 215%
  • Brand 315%
  • Brand 410%
  • Brand 58%
  • Brand 65%

Demand

Oregano Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, May, Jun · busiest ÷ quietest = 2.7×

Search terms

Top Oregano Essential Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oil of oregano drops84K/yr
  • oregano essential oil50K/yr
  • oregano oil drops71K/yr
  • natural factors oil of oregano14K/yr
  • oil of oregano liquid12K/yr
  • oregano extract organic6K/yr
  • oregano oil for nail fungus treatment7K/yr
  • oregano oil liquid drops11K/yr
  • oil of oregano natural factors7K/yr
  • organic oregano oil drops11K/yr

Reviews and returns

What reviews say buyers love and hate about Oregano Essential Oil

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“The taste is nasty”
A buyer, on “Taste-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Oregano Essential Oil questions

Answered from the same tracked data.