oranurse unflavoured toothpaste
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$24.56avg listing price — sweet spot $15–$100
Price range
Great$10.47–$50.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,507.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Market size
Bad$59K$59K/yr · 31K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oranurse unflavoured toothpaste is a $59K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
oranurse unflavoured toothpaste market data
- Units sold / yr
- 2K–3K
- avg 250–500/product
- Revenue / yr
- $49K–$61K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #316
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 50.0%
- Avg brand age
- 73 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Oranurse65%
- Dr. Bob22%
- Cleure14%
Demand
Weekly Amazon search volume, last 39 weeks — -2.8% search growth over the last 90 days.Top oranurse unflavoured toothpaste search terms
- oranurse unflavoured toothpaste18K/yr
- oranurse toothpaste7K/yr
- oranurse7K/yr
Top oranurse unflavoured toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oranurse 50ml Unflavoured Toothpaste (Pack Of 12)
Oranurse$50.284.6★279 rev
Dr. Bob Unflavored Toothpaste - Anticavity Fluoride Gel for Sensory & Taste Sensitivity Dentist-Formulated Xylitol Toothpaste for Adults Kids & Toddlers Gentle SLS-Free Oral Care 4 oz 1-Pack
Dr. Bob$10.474.6★2,000 rev
Cleure Original Fluoride Free Toothpaste Flavor Free SLS Free Mint Free for Adults with Sensitive Mouth (4 oz Tube)
Cleure$12.934.4★2,244 rev
Newest
by launch dateCleure Original Fluoride Free Toothpaste Flavor Free SLS Free Mint Free for Adults with Sensitive Mouth (4 oz Tube)
Cleure$12.932,244 rev
Dr. Bob Unflavored Toothpaste - Anticavity Fluoride Gel for Sensory & Taste Sensitivity Dentist-Formulated Xylitol Toothpaste for Adults Kids & Toddlers Gentle SLS-Free Oral Care 4 oz 1-Pack
Dr. Bob$10.472,000 rev
Oranurse 50ml Unflavoured Toothpaste (Pack Of 12)
Oranurse$50.28279 rev
Trending
90-day click momentumCleure Original Fluoride Free Toothpaste Flavor Free SLS Free Mint Free for Adults with Sensitive Mouth (4 oz Tube)
Cleure$12.934.4★
Oranurse 50ml Unflavoured Toothpaste (Pack Of 12)
Oranurse$50.284.6★
Dr. Bob Unflavored Toothpaste - Anticavity Fluoride Gel for Sensory & Taste Sensitivity Dentist-Formulated Xylitol Toothpaste for Adults Kids & Toddlers Gentle SLS-Free Oral Care 4 oz 1-Pack
Dr. Bob$10.474.6★
What buyers say about oranurse unflavoured toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect for sensitive mouth”
“Excellent product”
“As advertised”
“My mouth still feels clean afterwards”
“Cleans well”
“works well”
“I highly recommend this toothpaste especially for more particular palettes”
“Allergy friendly”
“its totally worth the price”
“The consistency is great”
What buyers complain about
“Its expensive”
“I have a lot of allergies”
“Doesnt clean well”
“The cons: The texture is quite runny”
“My breath has no discernible scent at all”
“This has no color. clear.”
“The ingredients in this may appear to be boring”
“Too Strong and Burning for Sensitive Dry Mouth, I bought this toothpaste because I have very sensitive teeth and dry mouth issues,”
“It was very difficult to get her to brush her teeth”
“Only complaint is it doesnt lather not lather up”
Top return reasons
Common questions
- Is oranurse unflavoured toothpaste profitable to sell on Amazon United States?
- The niche generates $59K/yr across 3 tracked products. 90-day search growth is -2.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the oranurse unflavoured toothpaste niche?
- 3 brands and 12 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in oranurse unflavoured toothpaste?
- Top complaints mined from reviews: Value For Money, Allergies, Ease Of Cleaning. The return rate is 0.7%.
- What does it cost to enter the oranurse unflavoured toothpaste niche?
- Listings span $10.47–$50.28; the average listing price is $24.56 (sweet spot $15–$100). The average incumbent carries 1,508 reviews — the moat a new listing must climb.