orange wrapping paper
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,290.29avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.99–$19.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.97avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad$42K$42K/yr · 71K searches
According to Flapen's Amazon United States niche tracking, orange wrapping paper is a $42K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
orange wrapping paper market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $50K–$60K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #219
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 43%
- Out of stock
- 17.4%
- Avg brand age
- 31 months
- Avg seller age
- 226 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
11
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
7%
- RUSPEPA42%
- WRAPAHOLIC23%
- PH PERKHOMY13%
- SMART&CASUAL8%
- Donyang4%
- BLDUL3%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.7×
Top orange wrapping paper search terms
- orange wrapping paper53K/yr
- orange wrapping paper roll6K/yr
- burnt orange wrapping paper4K/yr
- orange christmas wrapping paper8K/yr
Top orange wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RUSPEPA Orange Matte Wrapping Paper - Solid Color Pearly - luster Paper Perfect for Wedding Christmas Baby Shower -17 Inches X 32.8 Feet
RUSPEPA$9.904.4★6,171 rev
RUSPEPA Orange Wrapping Paper Solid Color - Mini Roll - for Wedding Birthday Shower Congrats and Holiday - 17 Inches X 32.8 Feet
RUSPEPA$8.494.5★3,482 rev
PerkHomy OrangeRed Kraft Paper Roll 17.5 x 960 (80) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (OrangeRed 17.5 x 80)
PH PERKHOMY$11.254.7★5,318 rev
RUSPEPA Orange Wrapping Paper - Solid Color Matte Metallic Gift Wrap Paper Rolls Perfect for Wedding Birthday Christmas Baby Shower Autumn Halloween Pumpkin - 17 Inches X 32.8 Feet
RUSPEPA$9.714.6★7,439 rev
WRAPAHOLIC Reversible Wrapping Paper - Mini Roll - 17 Inch X 33 Feet - Orange and Polka Dot Design for Birthday Holiday Wedding Baby Shower
WRAPAHOLIC$9.864.8★2,824 rev
Newest
by launch dateWRAPAHOLIC 30 Inch Reversible Orange Wrapping Paper - Orange and Polka Dot Wrapping Paper for Birthday Wedding Baby Shower Autumn Holiday - 30 inch x 33 feet
WRAPAHOLIC$19.612,824 rev
WRAPAHOLIC Orange Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Orange Metallic Holographic Wrapping Paper for Halloween Fall Party Birthday Wedding Baby Shower
WRAPAHOLIC$8.90481 rev
PATIKIL Wrapping Paper 12 x 300(25) 70 GSM Craft Paper Roll Kraft Packing Paper for Poster Bulletin Board Gift Wrapping Orange
PATIKIL$7.95224 rev
JAM Paper Gift Wrap - Matte Wrapping Paper - 26.3 Sq Ft (17 in x 18 Ft) - Matte Orange - Roll Sold Individually
JAM Paper$9.60179 rev
WRAPAHOLIC Reversible Wrapping Paper - Mini Roll - 17 Inch x 33 Feet - Orange and Stripes Design for Birthday Wedding Baby Shower Holiday
WRAPAHOLIC$9.88459 rev
Trending
90-day click momentum
SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper
SMART&CASUAL$8.234.6★
SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)
SMART&CASUAL$7.284.6★
WRAPAHOLIC Reversible Birthday Wrapping Paper Roll - Mini Roll - 17 Inch x 10 Feet - Happy Birthday Wrapping Paper Perfect for Girls Boys Kids
WRAPAHOLIC$5.994.6★
PerkHomy OrangeRed Kraft Paper Roll 17.5 x 960 (80) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (OrangeRed 17.5 x 80)
PH PERKHOMY$11.254.7★
PerkHomy Orange Kraft Paper Roll 17.5 x 960 (80) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Orange 17.5 x 80)
PH PERKHOMY$9.614.7★
What buyers say about orange wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Color- VERY accurate”
“Price is great for the amount”
“This wrapping paper is thick and great overall”
“Nice Weight for Wrapping”
“Great for gift wrapping”
“Very durable”
“As described”
“Easy to cut”
“Good material”
What buyers complain about
“Its very small”
“Their idea of orange is not my idea of orange”
“But my first customer that got the there item packed with this complained of a moldy smell”
“thicker than expected”
“It just unsticks”
“Unfortunately, it didn't work for my project”
Top return reasons
Common questions
- Is orange wrapping paper profitable to sell on Amazon United States?
- The niche generates $42K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the orange wrapping paper niche?
- 9 brands and 11 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in orange wrapping paper?
- Top complaints mined from reviews: Size-Overall, Color, Smell. The return rate is 2.4%.
- When does demand for orange wrapping paper peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the orange wrapping paper niche?
- Listings span $5.99–$19.74; the average listing price is $9.97 (sweet spot $15–$100). The average incumbent carries 2,290 reviews — the moat a new listing must climb.