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66

orange plates

Worth a look

Shows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 44Growth 76Conversion 53Competition 92Returns 48Price range 84Avg price 95Brand share 96Review moat 65Quality gap 28

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Avg price

Incredible$24.63

avg listing price — sweet spot $15–$100

Competition

Great23%

top-5 click share — an open shelf

Price range

Great$8.16–$58.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+61.5%

90-day search growth — must beat 0% to launch

Review moat

Good882.49

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Market size

Okay$230K

$230K/yr · 216K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, orange plates is a $230K/yr Amazon United States market (216K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 66/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

orange plates market data

Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
$246K–$308K
units × avg price
Conversion rate
4.3%
Avg BSR
#585
Page quality
0%
Prime
99%
Sponsored
93%
Out of stock
9.8%
Avg brand age
30 months
Avg seller age
172 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

42 falling

Sellers

44

Top-5 brand share

35%

Top 20: 79%

Top-5 click share

23%

Top 20: 57%

Open market

60%

  • Exquisite9%
  • LANLISA9%
  • Rubtlamp6%
  • BEFORYOU5%
  • N9R5%
  • Amcrate5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +61.5% search growth over the last 90 days.
10K6KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 4.5×

Top orange plates search terms

  • orange plates58K/yr
  • orange paper plates43K/yr
  • orange plastic plates30K/yr
  • orange plates for party17K/yr
  • orange party plates12K/yr
  • orange disposable plates13K/yr
  • orange dessert plates9K/yr
  • orange plates and napkins7K/yr
  • orange dinner plates10K/yr
  • burnt orange plates7K/yr
All search terms

Top orange plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$7K6%$14K9%$21K12%$28K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about orange plates

What buyers praise and complain about, mined from review topics.

What buyers love

Color25%

“True to color perfect for the occasion”

Quality-Overall20%

“Plates were good quality”

Strength9%

“Very sturdy”

Value For Money5%

“great set, great value”

Dishwasher Safe4%

“Even went through the dishwasher - still looks nice”

Durability3%

“Pretty and durable enough”

Material Quality3%

“Plastic ware is great”

Shape/Style2%

“Super elegant plates”

Size-Overall2%

“Perfect size”

Recycle/Reuse2%

“And reusable”

What buyers complain about

Thickness17%

“Much smaller and thinner than expected”

Strength13%

“flimsy”

Size-Overall8%

“didnt match”

Color5%

“The shades of orange do not match one another between the plates, napkins, and flatware,”

Heating5%

“definitely NOT for hot foods”

Smell3%

“Unsafe Chemical smell on napkins”

Thin3%

“Material is thin”

Microwave Safe3%

“Melt in microwave dont buy”

Quality-Overall2%

“Not great quality”

Dishwasher Safe2%

“Would NOT recommend using microwave nor dishwasher”

Top return reasons

Color44%
Size-Overall25%
Value For Money10%
Advertised Vs Actual Product5%
Strength4%
Thin4%
Material Quality2%
Quality-Overall2%
Product Condition1%
Functionality-Overall0%

Common questions

Is orange plates profitable to sell on Amazon United States?
The niche generates $230K/yr across 71 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is +61.5%. Flapen's verdict: Worth a look (66/100).
How competitive is the orange plates niche?
42 brands and 44 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 35% of demand.
What do buyers complain about in orange plates?
Top complaints mined from reviews: Thickness, Strength, Size-Overall. The return rate is 3.2%.
When does demand for orange plates peak?
Demand peaks in Oct–Nov; the busiest month runs 4.5× the quietest.
What does it cost to enter the orange plates niche?
Listings span $8.16–$58.78; the average listing price is $24.63 (sweet spot $15–$100). The average incumbent carries 882 reviews — the moat a new listing must climb.