Orange Plates
PassOrange Plates scores 66 out of 100, a Pass. Shoppers spend an estimated $230K a year here, search demand grew +61.5% this quarter, and an estimated 3.2% of orders come back.
- Flapen Score
- 66 / 100Top 3% of 14,768 Health & Household niches · +17 vs the category median of 4966
- Market size
- $230K/yr216K searches / yr
- 90-day growth
- +61.5%search demand this quarter
- Competition
- 23%top-5 click share · 42 brands · 44 sellers
Flapen Score
Orange Plates against its category
The dotted line is the Health & Household average. Past it, Orange Plates is stronger. Inside it, weaker.
Market
The Orange Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Orange Plates 216K times last year and spent an estimated $230K. The top 5 brands take 35% of clicks. Demand peaks in Oct–Nov. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +61.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $230K a year.
- Searches, last 12 months
- 216K
- Growth, 90 days vs prior 90
- +61.5%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $230Ka year
- Peak month
- November4.5× the quietest month
- Top search term
- orange plates58K searches a year
02 · Price
A sale here is worth $24.63.
Listings sell for $24.63 on average, from $8.16 to $58.78. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $24.63 that is $2K to $6K a year per listing.
- Average price
- $24.63inside the $15 to $100 sweet spot
- Price range
- $8.16–$58.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #585 within Disposable Plates, Bowls & Cutlery. It carries 882 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 99%
- Out of stock, average day
- 9.8%
- Average rank
- #585in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 882per listing
- Listings tracked
- 71
04 · Newcomers
1 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Orange Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
42 falling
Sellers
44
Top-5 brand share
35%
Top 20: 79%
Top-5 click share
23%
Top 20: 57%
Open market
60%
- Brand 19%
- Brand 29%
- Brand 36%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Orange Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 4.5×
Search terms
Top Orange Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- orange plates58K/yr
- orange paper plates43K/yr
- orange plastic plates30K/yr
- orange plates for party17K/yr
- orange party plates12K/yr
- orange disposable plates13K/yr
- orange dessert plates9K/yr
- orange plates and napkins7K/yr
- orange dinner plates10K/yr
- burnt orange plates7K/yr
Reviews and returns
What reviews say buyers love and hate about Orange Plates
We read the reviews and the return reasons for every product selling here.
“Much smaller and thinner than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Orange Plates questions
Answered from the same tracked data.