Orange Oil Wood Polish
FailShoppers spend an estimated $26K a year here, so Orange Oil Wood Polish is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $26K/yr14K searches / yr
- 90-day growth
- +2.2%search demand this quarter
- Competition
- 70%top-5 click share · 8 brands · 167 sellers
Flapen Score
Orange Oil Wood Polish against its category
The dotted line is the Health & Household average. Past it, Orange Oil Wood Polish is stronger. Inside it, weaker.
Market
The Orange Oil Wood Polish market on Amazon at a glance
Shoppers on Amazon United States searched for Orange Oil Wood Polish 14K times last year and spent an estimated $26K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb–Mar–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 12.8% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- +2.2%
- Conversion, latest week
- 12.8%
- Market size, estimated
- $26Ka year
- Peak month
- March7.2× the quietest month
- Top search term
- orange wood cleaner6K searches a year
02 · Price
A sale here is worth $15.00.
Listings sell for $15.00 on average, from $5.20 to $38.22. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $15.00 that is $2K to $4K a year per listing.
- Average price
- $15.00inside the $15 to $100 sweet spot
- Price range
- $5.20–$38.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Wood Polish & Care. It carries 6,246 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #37in Wood Polish & Care
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 6,246per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 96 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 96 months
Products
Top Orange Oil Wood Polish products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
167
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
9%
- Brand 149%
- Brand 215%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 66%
- Open — no brand owns it (2 brands, 9%)
Demand
Orange Oil Wood Polish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 7.2×
Search terms
Top Orange Oil Wood Polish search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- orange wood cleaner6K/yr
- orange furniture polish4K/yr
- orange glow spray1K/yr
- orange glow oil for furniture2K/yr
Reviews and returns
What reviews say buyers love and hate about Orange Oil Wood Polish
We read the reviews and the return reasons for every product selling here.
“Stinks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Orange Oil Wood Polish questions
Answered from the same tracked data.









