orange napkins
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Good+35.6%90-day search growth — must beat 0% to launch
Price range
Good$4.77–$27.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,744.31avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.30avg listing price — sweet spot $15–$100
Market size
Okay$133K$133K/yr · 156K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, orange napkins is a $133K/yr Amazon United States market (156K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
orange napkins market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $155K–$206K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #325
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 8.3%
- Avg brand age
- 38 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
29
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
45%
Top 20: 84%
Open market
31%
- BEFORYOU22%
- Amazon Basics13%
- Party Solids12%
- SietDESEO9%
- Amcrate7%
- Gatherfun5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +35.6% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 6.1×
Top orange napkins search terms
- orange napkins84K/yr
- orange napkins disposable22K/yr
- orange cocktail napkins10K/yr
- orange paper napkins13K/yr
- orange dinner napkins10K/yr
- light orange napkins3K/yr
- napkins orange3K/yr
- orange napkin3K/yr
- orange dinner napkins disposable4K/yr
- orange napkins paper4K/yr
Top orange napkins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100 Pack Cocktail Napkin 2-Ply Disposable Napkins 5 x 5IN Orange
BEFORYOU$8.844.7★1,439 rev
Amazon Basics Everyday Paper Napkins 400 Count
Amazon Basics$5.004.5★2,257 rev
Party Solids Orange Dinner Napkins - 2 Ply 100 Pack
Party Solids$15.904.7★553 rev
Amcrate Big Party Pack 40 Count Orange Dinner Napkins Tableware- Ideal for Wedding Party Birthday Dinner Lunch Cocktails. (7 x 7)
Amcrate$9.814.6★1,009 rev
Perfect stix 2 ply Orange Cocktail Napkins 9x9 Pack of 200 Count
Perfect Stix$11.254.7★37 rev
Newest
by launch date
Sveikie Orange Napkins - 6.5x6.5 Inches Disposable Party Napkins Double-Ply Soft And Durable Suitable For Easter Cocktail Parties And All Kinds Of Party Events | Holiday Decor Napkins (50 Pcs)
Sveikie$5.3497 rev
SietDESEO 50 Pieces Orange Striped Napkins Disposable 3-Ply Orange and White Striped Cocktail Napkins Paper Dinner Napkins for Birthday Baby Shower Wedding Party Beverage Napkin
SietDESEO$7.7316 rev
SietDESEO 50 Pieces Orange Scalloped Napkins Disposable 3-Ply Orange Scalloped Cocktail Napkins Paper Dinner Napkins for Birthday Baby Shower Wedding Thanksgiving Party Beverage Napkin
SietDESEO$6.99134 rev
SietDESEO 50 Pieces Orange Napkins Disposable 3-Ply Orange Cocktail Napkins Paper Dinner Napkins for Birthday Baby Shower Wedding Thanksgiving Party Beverage Napkin
SietDESEO$5.92181 rev
Amazon Basics Everyday Paper Napkins 400 Count
Amazon Basics$5.002,257 rev
Trending
90-day click momentumSietDESEO 50 Pieces Orange Napkins Disposable 3-Ply Orange Cocktail Napkins Paper Dinner Napkins for Birthday Baby Shower Wedding Thanksgiving Party Beverage Napkin
SietDESEO$5.924.7★
Sveikie Orange Napkins - 6.5x6.5 Inches Disposable Party Napkins Double-Ply Soft And Durable Suitable For Easter Cocktail Parties And All Kinds Of Party Events | Holiday Decor Napkins (50 Pcs)
Sveikie$5.344.4★
Creative Converting 3-Ply Paper Luncheon Napkins Sunkissed Orange Color 50 Count
Creative Converting$7.574.4★
Amazon Basics Everyday Paper Napkins 400 Count
Amazon Basics$5.004.5★
Gatherfun Graduation Party Disposable Napkins Paper Napkins for College High School Graduation 3-Ply 50 Pack Orange
Gatherfun$9.854.6★
What buyers say about orange napkins
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for the money”
“Good everyday product”
“As advertised”
“Pretty durable”
“Beautiful color”
“Decent napkins - thicker/stronger materials compared to other brands”
“The size is good”
“Perfect for everyday use”
“They are very absorbent”
“Theyre soft and seem to absorb a decent amount”
What buyers complain about
“Material seems thicker”
“Poor quality control”
“They are not soft”
“Too thin”
“not absorbent”
“Not worth the price”
“Too flimsy”
“has a plastic feel to them”
“The shipping box was a little oversized”
“Too light weight”
Top return reasons
Common questions
- Is orange napkins profitable to sell on Amazon United States?
- The niche generates $133K/yr across 32 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +35.6%. Flapen's verdict: Worth a look (57/100).
- How competitive is the orange napkins niche?
- 20 brands and 29 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in orange napkins?
- Top complaints mined from reviews: Thickness, Quality-Overall, Hard Feel. The return rate is 0.5%.
- When does demand for orange napkins peak?
- Demand peaks in Oct–Nov; the busiest month runs 6.1× the quietest.
- What does it cost to enter the orange napkins niche?
- Listings span $4.77–$27.46; the average listing price is $10.30 (sweet spot $15–$100). The average incumbent carries 1,744 reviews — the moat a new listing must climb.