orange dish soap
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Review moat
Bad8,894.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.32avg listing price — sweet spot $15–$100
Market size
Bad$45K$45K/yr · 40K searches
Price range
Bad$3.86–$15.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, orange dish soap is a $45K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
orange dish soap market data
- Units sold / yr
- 6K–8K
- avg 750–1,000/product
- Revenue / yr
- $44K–$59K
- units × avg price
- Conversion rate
- 15.5%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 81 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Palmolive88%
- Ajax12%
Demand & seasonality
Weekly Amazon search volume, last 57 weeks — +8.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top orange dish soap search terms
- palmolive antibacterial dish soap29K/yr
- orange dish soap5K/yr
- dish soap orange3K/yr
- palmolive dishwashing liquid antibacterial2K/yr
Top orange dish soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Palmolive Ultra Concentrated Antibacterial Liquid Dish Soap Orange Scent 32.5 Fluid Ounce
Palmolive$3.934.7★5,300 rev
Ajax Ultra Liquid Dish Soap Orange Scent Triple Action 90 fl oz Bottle
Ajax$5.894.7★14,972 rev
Ajax Ultra Liquid Dish Soap Orange Scent Triple Action Mess-Free Easy-Flip Cap 52 fl oz Bottle
Ajax$3.864.7★14,972 rev
Palmolive Essential Clean Dishwashing Liquid Value Pack Orange Tangerine - 28 Fl Oz / 828 mL x 3 Pack
Palmolive$15.614.6★333 rev
Newest
by launch datePalmolive Essential Clean Dishwashing Liquid Value Pack Orange Tangerine - 28 Fl Oz / 828 mL x 3 Pack
Palmolive$15.61333 rev
Ajax Ultra Liquid Dish Soap Orange Scent Triple Action Mess-Free Easy-Flip Cap 52 fl oz Bottle
Ajax$3.8614,972 rev
Palmolive Ultra Concentrated Antibacterial Liquid Dish Soap Orange Scent 32.5 Fluid Ounce
Palmolive$3.935,300 rev
Ajax Ultra Liquid Dish Soap Orange Scent Triple Action 90 fl oz Bottle
Ajax$5.8914,972 rev
Trending
90-day click momentumPalmolive Ultra Concentrated Antibacterial Liquid Dish Soap Orange Scent 32.5 Fluid Ounce
Palmolive$3.934.7★
Ajax Ultra Liquid Dish Soap Orange Scent Triple Action 90 fl oz Bottle
Ajax$5.894.7★
Palmolive Essential Clean Dishwashing Liquid Value Pack Orange Tangerine - 28 Fl Oz / 828 mL x 3 Pack
Palmolive$15.614.6★
Ajax Ultra Liquid Dish Soap Orange Scent Triple Action Mess-Free Easy-Flip Cap 52 fl oz Bottle
Ajax$3.864.7★
What buyers say about orange dish soap
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Value”
“smells like citrus”
“It makes everything nice and clean”
“Excellent product”
“Snug fit”
“As advertised”
“It cuts through grease easily”
“Cleans very quickly & easily”
“Reliable, effective, and good value”
“It gets the job done”
What buyers complain about
“Watery, spout spills too much”
“Really watery”
“Instead of smelling fresh, it feels artificial and too intense, especially if youre sensitive to strong fragrances”
“Need too much soap to clean”
“Doesnt Last Long”
“Very weak save your money”
“Poor quality”
“Really watery, making it ineffective for grease removal and possibly even antibacterial properties”
“Too thin”
“The bottle is much bigger than I thought so it's going to last me a long time”
Top return reasons
Common questions
- Is orange dish soap profitable to sell on Amazon United States?
- The niche generates $45K/yr across 4 tracked products. 90-day search growth is +8.7%. Flapen's verdict: Skip it (31/100).
- How competitive is the orange dish soap niche?
- 2 brands and 50 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in orange dish soap?
- Top complaints mined from reviews: Leak-Proof, Dilute/Watery, Smell. The return rate is 0.1%.
- When does demand for orange dish soap peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the orange dish soap niche?
- Listings span $3.86–$15.61; the average listing price is $7.32 (sweet spot $15–$100). The average incumbent carries 8,894 reviews — the moat a new listing must climb.