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Orange Crinkle Paper

Fail

Shoppers spend an estimated $49K a year here, so Orange Crinkle Paper is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$49K/yr24K searches / yr
90-day growth
+45.1%search demand this quarter
Competition
71%top-5 click share · 12 brands · 14 sellers

Flapen Score

Orange Crinkle Paper against its category

The dotted line is the Health & Household average. Past it, Orange Crinkle Paper is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Crinkle Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Orange Crinkle Paper 24K times last year and spent an estimated $49K. The top 5 brands take 87% of clicks. Demand peaks in May–Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 17.2% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.2% of those searches ended in a purchase. Searches in the last 90 days moved +45.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+45.1%
Conversion, latest week
17.2%
Market size, estimated
$49Ka year
Peak month
October8.1× the quietest month
Top search term
orange crinkle paper9K searches a year

02 · Price

A sale here is worth $12.02.

Listings sell for $12.02 on average, from $6.10 to $24.28. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $12.02 that is $1K to $3K a year per listing.

Average price
$12.02under the $15 to $100 sweet spot
Price range
$6.10–$24.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.6% of listings are out of stock. The average listing ranks #115 within Gift Wrap Crinkle & Filler Paper. It carries 331 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
25.6%
Average rank
#115in Gift Wrap Crinkle & Filler Paper
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
331per listing
Listings tracked
17

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Orange Crinkle Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

14

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

13%

  • Brand 144%
  • Brand 216%
  • Brand 311%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (6 brands, 13%)

Demand

Orange Crinkle Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Sep, Oct, Nov · busiest ÷ quietest = 8.1×

Search terms

Top Orange Crinkle Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange crinkle paper9K/yr
  • orange crinkle paper filler7K/yr
  • orange shredded paper filler5K/yr
  • orange basket filler3K/yr

Reviews and returns

What reviews say buyers love and hate about Orange Crinkle Paper

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Color”
2.3%of orders come back
“quality color”
A buyer, on “Color”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Orange Crinkle Paper questions

Answered from the same tracked data.