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Oral Thrush Treatment

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -12.4% this quarter, so Oral Thrush Treatment is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$246K/yr314K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
60%top-5 click share · 16 brands · 69 sellers

Flapen Score

Oral Thrush Treatment against its category

The dotted line is the Health & Household average. Past it, Oral Thrush Treatment is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oral Thrush Treatment market on Amazon at a glance

Shoppers on Amazon United States searched for Oral Thrush Treatment 314K times last year and spent an estimated $246K. The top 5 brands take 78% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $246K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
4.1%
Market size, estimated
$246Ka year
Peak month
April1.4× the quietest month
Top search term
thrush mouth treatment for people46K searches a year

02 · Price

A sale here is worth $19.21.

Listings sell for $19.21 on average, from $7.00 to $39.82. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $19.21 that is $5K to $10K a year per listing.

Average price
$19.21inside the $15 to $100 sweet spot
Price range
$7.00–$39.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #134 within Mouthwash. It carries 4,760 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
91%
Out of stock, average day
5.2%
Average rank
#134in Mouthwash
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
4,760per listing
Listings tracked
23

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
79 months

Products

Top Oral Thrush Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

69

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

17%

  • Brand 125%
  • Brand 219%
  • Brand 315%
  • Brand 413%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (10 brands, 17%)

Demand

Oral Thrush Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Oral Thrush Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thrush mouth treatment for people46K/yr
  • oral thrush antifungal for adults50K/yr
  • oral thrush killer15K/yr
  • mouth thrush antifungal oral28K/yr
  • thrush19K/yr
  • oral thrush23K/yr
  • thrush treatment for people14K/yr
  • kill oral thrush4K/yr
  • antifungal mouth thrush18K/yr
  • oral thrush treatment10K/yr

Reviews and returns

What reviews say buyers love and hate about Oral Thrush Treatment

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Value For Money”
0.3%of orders come back
“Not worth it”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Oral Thrush Treatment questions

Answered from the same tracked data.