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Oral Gel Pain Relief

Fail

The top 5 brands take 96% of clicks, so Oral Gel Pain Relief is a Fail.

Flapen Score
38
38 / 100
Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 49
Market size
$226K/yr167K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
80%top-5 click share · 7 brands · 86 sellers

Flapen Score

Oral Gel Pain Relief against its category

The dotted line is the Health & Household average. Past it, Oral Gel Pain Relief is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oral Gel Pain Relief market on Amazon at a glance

Shoppers on Amazon United States searched for Oral Gel Pain Relief 167K times last year and spent an estimated $226K. The top 5 brands take 96% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 16.3% of those searches ended in a purchase.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $226K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
16.3%
Market size, estimated
$226Ka year
Peak month
August1.4× the quietest month
Top search term
oral gel50K searches a year

02 · Price

A sale here is worth $8.27.

Listings sell for $8.27 on average, from $5.33 to $16.28. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $8.27 that is $12K to $17K a year per listing.

Average price
$8.27under the $15 to $100 sweet spot
Price range
$5.33–$16.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$12K–$17K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Oral Pain Relief. It carries 7,656 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#69in Oral Pain Relief
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
7,656per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Oral Gel Pain Relief products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

86

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

2%

  • Brand 165%
  • Brand 220%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Oral Gel Pain Relief search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Oral Gel Pain Relief search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oral gel50K/yr
  • oral gel pain relief28K/yr
  • oral gel for adults42K/yr
  • benzocaine oral pain relief gel18K/yr
  • gum numbing gel13K/yr
  • mouth numbing gel for pain12K/yr
  • oral numbing gel for pain5K/yr
  • oral jelly for toothache886/yr

Reviews and returns

What reviews say buyers love and hate about Oral Gel Pain Relief

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Efficiency”
12%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Generic chemical taste”
A buyer, on “Taste-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Oral Gel Pain Relief questions

Answered from the same tracked data.