Oral B Water Flosser

Shoppers searched for this 602K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months

602K

Growth, 90 days vs prior 90

-8.7%

Conversion, latest week

4.9%

Market size, estimated

$2.1Ma year

Peak month

November1.5× the quietest month

Top search term

oral b water flosser89K searches a year

Listings sell for $70.63 on average, from $22.86 to $230.09. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $70.63 that is $88K to $106K a year per listing.

Average price

$70.63inside the $15 to $100 sweet spot

Price range

$22.86–$230.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,250–1,500

Revenue per listing a year

$88K–$106K

Returns

2.7%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #69 within Dental Floss & Picks. It carries 29,752 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

95%

Out of stock, average day

2.1%

Average rank

#69in Dental Floss & Picks

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

29,752per listing

Listings tracked

20

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

35 months