oral b vitality replacement brush heads
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$25.23avg listing price — sweet spot $15–$100
Price range
Great$6.24–$48.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$561K$561K/yr · 157K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,413.62avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oral b vitality replacement brush heads is a $561K/yr Amazon United States market (157K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
oral b vitality replacement brush heads market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- $505K–$631K
- units × avg price
- Conversion rate
- 14.1%
- Avg BSR
- #279
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 38%
- Out of stock
- 3.1%
- Avg brand age
- 65 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
41
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
2%
- Oral-B58%
- Schallcare21%
- GRANDIOSI6%
- Grop5%
- Etrhtec5%
- Eye See4%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top oral b vitality replacement brush heads search terms
- oral b floss action replacement heads70K/yr
- oral b replacement heads floss action40K/yr
- oral b floss action13K/yr
- oral b replacement heads floss7K/yr
- oral b replacement heads with floss action11K/yr
- oral b floss replacement heads4K/yr
- oral-b floss action replacement heads3K/yr
- oral b braun replacement heads floss action3K/yr
- oral-b floss action replacement electric toothbrush heads3K/yr
- oralb floss action replacement heads2K/yr
Top oral b vitality replacement brush heads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral B Floss Action Replacement Heads 4 ct
Oral-B$23.744.7★21,597 rev
Schallcare Replacement Brush Heads Compatible with Oral B Braun Electric Toothbrush - Floss Toothbrush Head Fits for Oral B Pro 1000 Genius Smart Series (12 Pack)
Schallcare$14.404.5★3,657 rev
Oral-B - Floss Action Replacement Brush Heads 8 Pieces
Oral-B$43.974.6★120 rev
Replacement Brush Heads Compatible with Oral-B-Braun Floss Action - Pack of 4 Generic Electric Toothbrush Replacement Heads
GRANDIOSI$10.664.4★1,190 rev
Genuine Original Oral-B Braun Floss Action Replacement Rechargeable Toothbrush Heads Refill (9 Count)
Oral-B$47.144.8★396 rev
Newest
by launch date
Floss Action Replacement Heads - Electric Toothbrush Heads 10-Count - Compatible with Oral B
Eye See$48.32103 rev
Oral-B - Floss Action Replacement Brush Heads 8 Pieces
Oral-B$43.97120 rev
Replacement Toothbrush Heads for Oral b Braun FDMDAF Professional Electric Toothbrush Heads Brush Heads Refill Compatible with Oral b 7000/Pro 1000/9600/ 5000/3000/8000 (8 Packs)
FDMDAF$6.24512 rev
Etrhtec Toothbrush Replacement Heads Refill for Oral Electric Toothbrush Pro 1000/3000/5000/7000 Vitality Floss Action 8 Count with Covers
Etrhtec$9.97443 rev
Replacement Brush Heads Compatible with Oral-B-Braun Floss Action - Pack of 4 Generic Electric Toothbrush Replacement Heads
GRANDIOSI$10.661,190 rev
Trending
90-day click momentumGenuine Original Oral-B Braun Floss Action Replacement Rechargeable Toothbrush Heads Refill (9 Count)
Oral-B$47.144.8★
Replacement Toothbrush Heads for Oral b Braun FDMDAF Professional Electric Toothbrush Heads Brush Heads Refill Compatible with Oral b 7000/Pro 1000/9600/ 5000/3000/8000 (8 Packs)
FDMDAF$6.244.6★
Oral-B Floss Action Replacement Brush Heads for an Oral-B Electric Toothbrush Pack of 4
Oral-B$33.674.7★
Oral-B FlossAction Electric Toothbrush Replacement Brush Heads Refill 2 Count
Oral-B$18.834.7★
Oral-B Floss Action Replacement Electric Toothbrush Heads - 3ct
Oral-B$23.294.8★
What buyers say about oral b vitality replacement brush heads
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Cleans teeth well”
“quality remains consistent”
“They are exactly what I ordered”
“Same fit as original”
“teeth loved”
“Cleans teeth well”
“Durable”
“And clean very good”
“Works well”
What buyers complain about
“Poor quality”
“No colored rings”
“Break apart after a few days of use”
“Looks great - doesn't do the job”
“Very misleading and odd”
“If Oral B then disappointed”
“more affordable”
“Does not fit”
“That said, theyre definitely not soft, and I dont feel like cleaning performance suffers because of it”
“so it was a bit of a bummer that I couldnt use it”
Top return reasons
Common questions
- Is oral b vitality replacement brush heads profitable to sell on Amazon United States?
- The niche generates $561K/yr across 13 tracked products. 90-day search growth is -10.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the oral b vitality replacement brush heads niche?
- 7 brands and 41 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in oral b vitality replacement brush heads?
- Top complaints mined from reviews: Quality-Overall, Color, Durability. The return rate is 0.7%.
- When does demand for oral b vitality replacement brush heads peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the oral b vitality replacement brush heads niche?
- Listings span $6.24–$48.32; the average listing price is $25.23 (sweet spot $15–$100). The average incumbent carries 8,414 reviews — the moat a new listing must climb.