Is Oral B Vitality Replacement Brush Heads profitable to sell on Amazon United States?

Flapen scores Oral B Vitality Replacement Brush Heads 48 out of 100 on Amazon United States, a Fail. Shoppers spend $561K a year across 13 tracked products. Search demand grew -10.8% in the last 90 days.

How competitive is the Oral B Vitality Replacement Brush Heads niche on Amazon United States?

7 brands and 41 sellers compete in Oral B Vitality Replacement Brush Heads on Amazon United States. The top 5 Oral B Vitality Replacement Brush Heads products take 74% of clicks, and the top 5 brands take 94%.

What do buyers complain about in Oral B Vitality Replacement Brush Heads?

Oral B Vitality Replacement Brush Heads buyers on Amazon United States complain most about Quality-Overall, Color, and Durability. An estimated 0.7% of orders come back.

When does demand for Oral B Vitality Replacement Brush Heads peak?

Search demand for Oral B Vitality Replacement Brush Heads on Amazon United States is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Oral B Vitality Replacement Brush Heads niche?

Oral B Vitality Replacement Brush Heads sells for $25.23 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.24 to $48.32. The average product has 8,414 reviews, the count a new listing must catch up to.

Oral B Vitality Replacement Brush Heads

Fail

The top 5 brands take 94% of clicks, so Oral B Vitality Replacement Brush Heads is a Fail.

Flapen Score: 48
48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size: $561K/yr157K searches / yr
90-day growth: -10.8%search demand this quarter
Competition: 74%top-5 click share · 7 brands · 41 sellers

Flapen Score

Oral B Vitality Replacement Brush Heads against its category

The dotted line is the Health & Household average. Past it, Oral B Vitality Replacement Brush Heads is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Oral B Vitality Replacement Brush Heads market on Amazon at a glance

Shoppers on Amazon United States searched for Oral B Vitality Replacement Brush Heads 157K times last year and spent an estimated $561K. The top 5 brands take 94% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $561K a year.

Searches, last 12 months: 157K
Growth, 90 days vs prior 90: -10.8%
Conversion, latest week: 14.1%
Market size, estimated: $561Ka year
Peak month: July1.5× the quietest month
Top search term: oral b floss action replacement heads70K searches a year

02 · Price

A sale here is worth $25.23.

Listings sell for $25.23 on average, from $6.24 to $48.32. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $25.23 that is $38K to $50K a year per listing.

Average price: $25.23inside the $15 to $100 sweet spot
Price range: $6.24–$48.32
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 20K–25K
Units per listing a year: 1,500–2,000
Revenue per listing a year: $38K–$50K
Returns: 0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #279 within Toothbrushes & Accessories. It carries 8,414 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings: 38%
Prime listings: 100%
Out of stock, average day: 3.1%
Average rank: #279in Toothbrushes & Accessories
Average rating: 4.63 starsAmazon United States average 4.42 stars
Average reviews: 8,414per listing
Listings tracked: 13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 65 months

Products

Top Oral B Vitality Replacement Brush Heads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Brand 158%
Brand 221%
Brand 36%
Brand 45%
Brand 55%
Brand 64%
Open — no brand owns it (1 brand, 2%)

Demand

Oral B Vitality Replacement Brush Heads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Oral B Vitality Replacement Brush Heads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

oral b floss action replacement heads70K/yr -9.6%12.8% conv.
oral b replacement heads floss action40K/yr +5.2%11.4% conv.
oral b floss action13K/yr -12.8%12.4% conv.
oral b replacement heads floss7K/yr +22.6%13.9% conv.
oral b replacement heads with floss action11K/yr -56.4%13.4% conv.
oral b floss replacement heads4K/yr +10.7%11.0% conv.
oral-b floss action replacement heads3K/yr -22.2%12.3% conv.
oral b braun replacement heads floss action3K/yr +21.9%9.6% conv.
oral-b floss action replacement electric toothbrush heads3K/yr -44.2%13.1% conv.
oralb floss action replacement heads2K/yr -41.9%19.0% conv.