Oral B Vitality Replacement Brush Heads

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $561K a year.

Searches, last 12 months

157K

Growth, 90 days vs prior 90

-10.8%

Conversion, latest week

14.1%

Market size, estimated

$561Ka year

Peak month

July1.5× the quietest month

Top search term

oral b floss action replacement heads70K searches a year

Listings sell for $25.23 on average, from $6.24 to $48.32. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $25.23 that is $38K to $50K a year per listing.

Average price

$25.23inside the $15 to $100 sweet spot

Price range

$6.24–$48.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,500–2,000

Revenue per listing a year

$38K–$50K

Returns

0.7%of orders · Amazon United States median 2.1%

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #279 within Toothbrushes & Accessories. It carries 8,414 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#279in Toothbrushes & Accessories

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

8,414per listing

Listings tracked

13

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

65 months