Oral B Spinbrush Replacement Heads
FailThe top 5 brands take 97% of clicks, so Oral B Spinbrush Replacement Heads is a Fail.
- Flapen Score
- 41 / 100Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 4941
- Market size
- $104K/yr64K searches / yr
- 90-day growth
- -15.9%search demand this quarter
- Competition
- 76%top-5 click share · 7 brands · 54 sellers
Flapen Score
Oral B Spinbrush Replacement Heads against its category
The dotted line is the Health & Household average. Past it, Oral B Spinbrush Replacement Heads is stronger. Inside it, weaker.
Market
The Oral B Spinbrush Replacement Heads market on Amazon at a glance
Shoppers on Amazon United States searched for Oral B Spinbrush Replacement Heads 64K times last year and spent an estimated $104K. The top 5 brands take 97% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 11.0% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -15.9%
- Conversion, latest week
- 11.0%
- Market size, estimated
- $104Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- oral b 3d white replacement heads19K searches a year
02 · Price
A sale here is worth $14.83.
Listings sell for $14.83 on average, from $7.60 to $36.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.83 that is $4K to $7K a year per listing.
- Average price
- $14.83under the $15 to $100 sweet spot
- Price range
- $7.60–$36.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
38% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #319 within Toothbrushes & Accessories. It carries 10,458 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #319in Toothbrushes & Accessories
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 10,458per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Oral B Spinbrush Replacement Heads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
54
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
2%
- Brand 174%
- Brand 210%
- Brand 35%
- Brand 45%
- Brand 53%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Oral B Spinbrush Replacement Heads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.9×
Search terms
Top Oral B Spinbrush Replacement Heads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oral b 3d white replacement heads19K/yr
- oral b deep clean replacement heads18K/yr
- oral b battery toothbrush replacement heads9K/yr
- oral b whitening replacement heads4K/yr
- oral b replacement heads whitening3K/yr
- oral b polishing head3K/yr
- oral b battery toothbrush heads3K/yr
- oral b complete replacement heads3K/yr
Reviews and returns
What reviews say buyers love and hate about Oral B Spinbrush Replacement Heads
We read the reviews and the return reasons for every product selling here.
“Doesnt fit io oral b toothbrush”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oral B Spinbrush Replacement Heads questions
Answered from the same tracked data.