oral b smart clean 360 replacement heads
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$21.89avg listing price — sweet spot $15–$100
Price range
Good$6.68–$34.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$146K$146K/yr · 53K searches
Review moat
Bad9,898.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-26.8%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oral b smart clean 360 replacement heads is a $146K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
oral b smart clean 360 replacement heads market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $131K–$175K
- units × avg price
- Conversion rate
- 12.6%
- Avg BSR
- #324
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 32%
- Out of stock
- 5.0%
- Avg brand age
- 54 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
50
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
1%
- Oral-B64%
- Procter & Gamble21%
- NEDIFON9%
- GENKENT2%
- Sdiveson1%
- SetSail1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.8% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.9×
Top oral b smart clean 360 replacement heads search terms
- oral b precision clean replacement heads23K/yr
- oral b precision replacement heads11K/yr
- oral b replacement heads precision clean9K/yr
- oral b precision clean4K/yr
- oral-b precision clean replacement brush heads3K/yr
- oral b precision clean brush heads3K/yr
Top oral b smart clean 360 replacement heads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral-B Precision Clean Toothbrush Heads Pack of 8
Procter & Gamble$28.884.8★9,050 rev
Oral-B Precision Clean Replacement Toothbrush Heads Pack of 10 Compatible with Oral-B Electric Toothbrush Handles
Oral-B$33.234.8★6,187 rev
Precision Clean X-Filament Replacement Brush Heads 3 Count
Oral-B$16.884.7★2,524 rev
Replacement Toothbrush Heads for Oral B Braun(Individually Packaged) 8 Pack Professional Electric Toothbrush Heads Compatible with Oral B 7000/Pro 1000/9600/ 5000/3000/8000 (8 Count)
NEDIFON$14.694.4★2,976 rev
Oral-B Precision Clean Replacement Brush Heads CleanMaximiser Bristles Pack of 8
Oral-B$28.934.8★8,579 rev
Newest
by launch date
Replacement Brush Heads Compatible with Braun Oral-B 20pcs Professional Electric Toothbrush Heads for Oral B Replacement Heads Refill Pro100/1000/1500/4000/5000/7000/8000/9600 Etc.
Sdiveson$12.96710 rev
Oral-B Precision Clean Replacement Brush Heads for an Oral-B Electric Toothbrush Pack of 6
Oral-B$26.81117 rev
Oral-B PrecisionCleanX X-Filament Replacement Brush Heads 5 Count
Oral-B$23.7935 rev
Oral-B Pro Precision Clean Replacement Heads 10 Heads
Oral-B$31.73984 rev
Replacement Toothbrush Heads for Oral B Braun(Individually Packaged) 8 Pack Professional Electric Toothbrush Heads Compatible with Oral B 7000/Pro 1000/9600/ 5000/3000/8000 (8 Count)
NEDIFON$14.692,976 rev
Trending
90-day click momentumReplacement Brush Heads Compatible with Braun Oral-B 20pcs Professional Electric Toothbrush Heads for Oral B Replacement Heads Refill Pro100/1000/1500/4000/5000/7000/8000/9600 Etc.
Sdiveson$12.964.6★
Replacement Toothbrush Heads Compatible with Braun Oral B 20 Pack Professional Electric Brush Heads for Oral B Replacement Heads Refill Pro 1000/1500/4000/7000/8000/9600 Etc.
Betterchoi$11.634.5★
Oral-B Precision Clean Replacement Toothbrush Heads Pack of 10 Compatible with Oral-B Electric Toothbrush Handles
Oral-B$33.234.8★
Precision Clean X-Filament Replacement Brush Heads 3 Count
Oral-B$16.884.7★
Oral-B PrecisionCleanX X-Filament Replacement Brush Heads 5 Count
Oral-B$23.794.6★
What buyers say about oral b smart clean 360 replacement heads
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Exact fit”
“Excellent product”
“As described”
“Great brush”
“Very effective”
“Bristles feel like in between soft”
“Ease to use”
“They are compatible”
“Fantastic durability”
What buyers complain about
“they are smaller”
“I got in such low quality”
“NOT SOFT”
“Overpriced”
“Breaks”
“I don't feel like they clean as well”
“Bristles are quite stiff”
“The design on these are downright dangerous”
“Does not work”
“Incorrect Product Description”
Top return reasons
Common questions
- Is oral b smart clean 360 replacement heads profitable to sell on Amazon United States?
- The niche generates $146K/yr across 19 tracked products. 90-day search growth is -26.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the oral b smart clean 360 replacement heads niche?
- 7 brands and 50 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in oral b smart clean 360 replacement heads?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Hard Feel. The return rate is 0.9%.
- When does demand for oral b smart clean 360 replacement heads peak?
- Demand peaks in Aug; the busiest month runs 1.9× the quietest.
- What does it cost to enter the oral b smart clean 360 replacement heads niche?
- Listings span $6.68–$34.91; the average listing price is $21.89 (sweet spot $15–$100). The average incumbent carries 9,898 reviews — the moat a new listing must climb.