Oral B Smart 1500 Replacement Brush Heads
FailThe top 5 brands take 95% of clicks, so Oral B Smart 1500 Replacement Brush Heads is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $178K/yr71K searches / yr
- 90-day growth
- -8.9%search demand this quarter
- Competition
- 67%top-5 click share · 9 brands · 60 sellers
Flapen Score
Oral B Smart 1500 Replacement Brush Heads against its category
The dotted line is the Health & Household average. Past it, Oral B Smart 1500 Replacement Brush Heads is stronger. Inside it, weaker.
Market
The Oral B Smart 1500 Replacement Brush Heads market on Amazon at a glance
Shoppers on Amazon United States searched for Oral B Smart 1500 Replacement Brush Heads 71K times last year and spent an estimated $178K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 14.4% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -8.9%
- Conversion, latest week
- 14.4%
- Market size, estimated
- $178Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- oral b replacement heads black34K searches a year
02 · Price
A sale here is worth $17.39.
Listings sell for $17.39 on average, from $7.64 to $39.57. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $17.39 that is $9K to $13K a year per listing.
- Average price
- $17.39inside the $15 to $100 sweet spot
- Price range
- $7.64–$39.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $9K–$13K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #119 within Toothbrushes & Accessories. It carries 14,926 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #119in Toothbrushes & Accessories
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 14,926per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Oral B Smart 1500 Replacement Brush Heads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
60
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
67%
Top 20: 99%
Open market
4%
- Brand 163%
- Brand 221%
- Brand 34%
- Brand 44%
- Brand 52%
- Brand 62%
- Open — no brand owns it (3 brands, 4%)
Demand
Oral B Smart 1500 Replacement Brush Heads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Oral B Smart 1500 Replacement Brush Heads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oral b replacement heads black34K/yr
- oral b black replacement heads11K/yr
- black oral b replacement heads8K/yr
- oral b pro clean replacement heads8K/yr
- oral b braun replacement heads black6K/yr
- oral b pro 5000 replacement heads5K/yr
Reviews and returns
What reviews say buyers love and hate about Oral B Smart 1500 Replacement Brush Heads
We read the reviews and the return reasons for every product selling here.
“Doesn't fit the brush properly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
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FAQ
Common Oral B Smart 1500 Replacement Brush Heads questions
Answered from the same tracked data.