Is Oral B Revolution Replacement Heads profitable to sell on Amazon United States?

Flapen scores Oral B Revolution Replacement Heads 43 out of 100 on Amazon United States, a Fail. Shoppers spend $160K a year across 16 tracked products. Search demand grew -7.0% in the last 90 days.

How competitive is the Oral B Revolution Replacement Heads niche on Amazon United States?

5 brands and 65 sellers compete in Oral B Revolution Replacement Heads on Amazon United States. The top 5 Oral B Revolution Replacement Heads products take 74% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Oral B Revolution Replacement Heads?

Oral B Revolution Replacement Heads buyers on Amazon United States complain most about Size-Overall, Value For Money, and Battery Life. An estimated 0.4% of orders come back.

When does demand for Oral B Revolution Replacement Heads peak?

Search demand for Oral B Revolution Replacement Heads on Amazon United States is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Oral B Revolution Replacement Heads niche?

Oral B Revolution Replacement Heads sells for $10.54 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $7.78 to $20.98. The average product has 1,468 reviews, the count a new listing must catch up to.

Oral B Revolution Replacement Heads

Fail

The top 5 brands take 100% of clicks, so Oral B Revolution Replacement Heads is a Fail.

Flapen Score: 43
43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size: $160K/yr169K searches / yr
90-day growth: -7.0%search demand this quarter
Competition: 74%top-5 click share · 5 brands · 65 sellers

Flapen Score

Oral B Revolution Replacement Heads against its category

The dotted line is the Health & Household average. Past it, Oral B Revolution Replacement Heads is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Oral B Revolution Replacement Heads market on Amazon at a glance

Shoppers on Amazon United States searched for Oral B Revolution Replacement Heads 169K times last year and spent an estimated $160K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.

Searches, last 12 months: 169K
Growth, 90 days vs prior 90: -7.0%
Conversion, latest week: 9.0%
Market size, estimated: $160Ka year
Peak month: March1.5× the quietest month
Top search term: colgate 360 replacement heads36K searches a year

02 · Price

A sale here is worth $10.54.

Listings sell for $10.54 on average, from $7.78 to $20.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $10.54 that is $8K to $11K a year per listing.

Average price: $10.54under the $15 to $100 sweet spot
Price range: $7.78–$20.98
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 750–1,000
Revenue per listing a year: $8K–$11K
Returns: 0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #516 within Toothbrushes & Accessories. It carries 1,468 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings: 56%
Prime listings: 88%
Out of stock, average day: 5.9%
Average rank: #516in Toothbrushes & Accessories
Average rating: 4.36 starsAmazon United States average 4.42 stars
Average reviews: 1,468per listing
Listings tracked: 16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 57 months

Products

Top Oral B Revolution Replacement Heads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Brand 161%
Brand 227%
Brand 37%
Brand 43%
Brand 52%

Demand

Oral B Revolution Replacement Heads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Oral B Revolution Replacement Heads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

colgate 360 replacement heads36K/yr +0.3%6.4% conv.
colgate toothbrush heads replacement34K/yr -13.6%7.6% conv.
colgate replacement heads25K/yr -9.1%5.5% conv.
colgate electric toothbrush heads21K/yr -6.7%9.2% conv.
colgate toothbrush heads11K/yr -11.4%6.4% conv.
colgate 360 deep clean battery powered toothbrush refill heads4K/yr +90.8%10.0% conv.
colgate brush heads replacement7K/yr -12.1%5.8% conv.
colgate electric toothbrush replacement heads4K/yr -9.9%8.3% conv.
colgate 360 power charcoal replacement toothbrush heads4K/yr -38.9%6.5% conv.
colgate optic white replacement heads3K/yr +32.8%3.5% conv.