oral b replacement heads sensitive
Worth a lookShows searches that convert (15.5% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$23.79avg listing price — sweet spot $15–$100
Price range
Great$6.25–$45.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$750K$750K/yr · 203K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad12,818.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oral b replacement heads sensitive is a $750K/yr Amazon United States market (203K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
oral b replacement heads sensitive market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- $595K–$714K
- units × avg price
- Conversion rate
- 15.5%
- Avg BSR
- #123
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 52%
- Out of stock
- 8.0%
- Avg brand age
- 50 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
68
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
1%
- Oral-B72%
- valuabletry13%
- Betterchoi9%
- NEDIFON3%
- GENKENT1%
- SetSail1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — -14.2% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.1×
Top oral b replacement heads sensitive search terms
- oral b sensitive replacement heads86K/yr
- oral b replacement heads sensitive46K/yr
- oral b braun replacement heads soft14K/yr
- oral b replacement heads soft bristle13K/yr
- oral b replacement heads sensitive gum13K/yr
- soft oral b replacement heads10K/yr
- oral b gum care replacement heads8K/yr
- oral-b sensitive gum care electric toothbrush replacement brush heads9K/yr
- oral-b extra soft bristle electric toothbrush replacement brush heads4K/yr
Top oral b replacement heads sensitive products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral-B Sensitive Clean Replacement Brush Heads x 8 Original Refill for Electric Toothbrush White 200 gram
Oral-B$39.404.8★5,521 rev
Sensitive Gum Care Replacement Toothbrush Heads Compatible with Oral B Electric Toothbrushes 8 Pack Sensitive Clean Soft Bristles Brush Heads Refill for Oral B Pro Genius Vitality. White
valuabletry$9.594.5★251 rev
Oral-B Sensitive Gum Care Electric Toothbrush Replacement Brush Heads Refill 3 Count
Oral-B$16.924.7★30,248 rev
Oral-B Gum Care Replacement Brush Heads for an Oral-B Electric Toothbrush Pack of 2
Oral-B$18.444.7★2,434 rev
Oral-B Sensitive Gum Care Electric Toothbrush Replacement Brush Heads 8 Count
Oral-B$41.474.7★30,248 rev
Newest
by launch dateSensitive Gum Care Replacement Toothbrush Heads Compatible with Oral B Electric Toothbrushes 8 Pack Sensitive Clean Soft Bristles Brush Heads Refill for Oral B Pro Genius Vitality. White
valuabletry$9.59251 rev
Pro Sensitive Gum Care Replacement Brush Heads Compatible with Oral-B Electric Toothbrushes 8 Pack High Density Extra Soft Bristles Toothbrush Heads Refill White
Betterchoi$9.69513 rev
Oral-B iO Gum & Sensitive Replacement Heads Electric Toothbrush Brush Heads Black 6 Count
Oral-B$43.64381 rev
Oral-B Sensitive Gum Care Electric Toothbrush Replacement Brush Heads 8 Count
Oral-B$41.4730,248 rev
Oral-B Pro Sensitive Clean Replacement Brush Heads Pack of 4 Extra Soft Bristles Compatible with Oral-B Electric Toothbrush Handles (International Version)
Oral-B$24.892,541 rev
Trending
90-day click momentumSensitive Gum Care Replacement Toothbrush Heads Compatible with Oral B Electric Toothbrushes 8 Pack Sensitive Clean Soft Bristles Brush Heads Refill for Oral B Pro Genius Vitality. White
valuabletry$9.594.5★
Oral-B Sensitive Gum Care Electric Toothbrush Replacement Brush Heads Refill 3 Count
Oral-B$16.924.7★
Oral-B Sensitive Gum Care Replacement Brush Heads for an Oral-B Electric Toothbrush Pack of 5
Oral-B$45.894.7★
Oral-B Pro Sensitive Clean Replacement Toothbrush Heads Pack of 4
Oral-B$22.684.7★
Replacement Toothbrush Heads Compatible with Oral B Braun 12 Pcs Professional Electric Toothbrush Brush Heads Compatible with Oral B Replacement Heads Refill 7000/Pro 1000/9600/500/3000
GENKENT$9.564.6★
What buyers say about oral b replacement heads sensitive
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Easy fit”
“Excellent product”
“As described”
“the bristles are soft”
“Soft bristles”
“seems to be doing a good job”
“Fantastic durability”
“They are gentle on my sensitive teeth”
“Ease to use”
What buyers complain about
“Bad fit”
“These are not soft at all”
“the quality looked very cheap”
“overpriced”
“Breaks”
“Bristles are quite stiff”
“Not as advertised”
“I don't feel like they clean as well”
“The design on these are downright dangerous”
“Not compatible”
Top return reasons
Common questions
- Is oral b replacement heads sensitive profitable to sell on Amazon United States?
- The niche generates $750K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the oral b replacement heads sensitive niche?
- 7 brands and 68 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in oral b replacement heads sensitive?
- Top complaints mined from reviews: Size-Overall, Hard Feel, Quality-Overall. The return rate is 1.0%.
- When does demand for oral b replacement heads sensitive peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the oral b replacement heads sensitive niche?
- Listings span $6.25–$45.89; the average listing price is $23.79 (sweet spot $15–$100). The average incumbent carries 12,819 reviews — the moat a new listing must climb.