Is Oral B Replacement Heads Sensitive profitable to sell on Amazon United States?

Flapen scores Oral B Replacement Heads Sensitive 53 out of 100 on Amazon United States, a Maybe. Shoppers spend $750K a year across 21 tracked products. 1 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew -14.2% in the last 90 days.

How competitive is the Oral B Replacement Heads Sensitive niche on Amazon United States?

7 brands and 68 sellers compete in Oral B Replacement Heads Sensitive on Amazon United States. The top 5 Oral B Replacement Heads Sensitive products take 54% of clicks, and the top 5 brands take 98%.

What do buyers complain about in Oral B Replacement Heads Sensitive?

Oral B Replacement Heads Sensitive buyers on Amazon United States complain most about Size-Overall, Hard Feel, and Quality-Overall. An estimated 1.0% of orders come back.

When does demand for Oral B Replacement Heads Sensitive peak?

Search demand for Oral B Replacement Heads Sensitive on Amazon United States peaks in Jan–Oct–Nov–Dec, and the busiest month runs 2.1× the quietest.

What does it cost to enter the Oral B Replacement Heads Sensitive niche?

Oral B Replacement Heads Sensitive sells for $23.79 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.25 to $45.89. The average product has 12,819 reviews, the count a new listing must catch up to.

Oral B Replacement Heads Sensitive

Maybe

Buyers convert on 15.5% of searches. But the top 5 brands take 98% of clicks, so Oral B Replacement Heads Sensitive is a Maybe.

Flapen Score: 53
53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size: $750K/yr203K searches / yr
90-day growth: -14.2%search demand this quarter
Competition: 54%top-5 click share · 7 brands · 68 sellers

Flapen Score

Oral B Replacement Heads Sensitive against its category

The dotted line is the Health & Household average. Past it, Oral B Replacement Heads Sensitive is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Oral B Replacement Heads Sensitive market on Amazon at a glance

Shoppers on Amazon United States searched for Oral B Replacement Heads Sensitive 203K times last year and spent an estimated $750K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 15.5% of those searches ended in a purchase.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $750K a year.

Searches, last 12 months: 203K
Growth, 90 days vs prior 90: -14.2%
Conversion, latest week: 15.5%
Market size, estimated: $750Ka year
Peak month: January2.1× the quietest month
Top search term: oral b sensitive replacement heads86K searches a year

02 · Price

A sale here is worth $23.79.

Listings sell for $23.79 on average, from $6.25 to $45.89. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $23.79 that is $24K to $30K a year per listing.

Average price: $23.79inside the $15 to $100 sweet spot
Price range: $6.25–$45.89
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 25K–30K
Units per listing a year: 1,000–1,250
Revenue per listing a year: $24K–$30K
Returns: 1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #123 within Toothbrushes & Accessories. It carries 12,819 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings: 52%
Prime listings: 100%
Out of stock, average day: 8.0%
Average rank: #123in Toothbrushes & Accessories
Average rating: 4.62 starsAmazon United States average 4.42 stars
Average reviews: 12,819per listing
Listings tracked: 21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 50 months

Products

Top Oral B Replacement Heads Sensitive products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

Brand 172%
Brand 213%
Brand 39%
Brand 43%
Brand 51%
Brand 61%
Open — no brand owns it (1 brand, 1%)

Demand

Oral B Replacement Heads Sensitive search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Oral B Replacement Heads Sensitive search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

oral b sensitive replacement heads86K/yr -19.3%11.6% conv.
oral b replacement heads sensitive46K/yr -8.9%11.5% conv.
oral b braun replacement heads soft14K/yr -7.8%11.5% conv.
oral b replacement heads soft bristle13K/yr +25.1%12.0% conv.
oral b replacement heads sensitive gum13K/yr -16.6%12.8% conv.
soft oral b replacement heads10K/yr -10.2%12.4% conv.
oral b gum care replacement heads8K/yr -20.4%9.6% conv.
oral-b sensitive gum care electric toothbrush replacement brush heads9K/yr -31.5%12.4% conv.
oral-b extra soft bristle electric toothbrush replacement brush heads4K/yr -41.9%8.1% conv.