oral b replacement heads io
Worth a lookShows searches that convert (12.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.6M$2.6M/yr · 663K searches
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$29.99avg listing price — sweet spot $15–$100
Price range
Great$10.55–$54.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,546.13avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oral b replacement heads io is a $2.6M/yr Amazon United States market (663K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
oral b replacement heads io market data
- Units sold / yr
- 80K–100K
- avg 4,000–5,000/product
- Revenue / yr
- $2.4M–$3.0M
- units × avg price
- Conversion rate
- 12.9%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 0.4%
- Avg brand age
- 43 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
72
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Oral-B91%
- KHBD5%
- Missleep3%
- Reach1%
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — +6.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top oral b replacement heads io search terms
- io toothbrush oral b replacement heads98K/yr
- oral b replacement heads io127K/yr
- oralb io replacement heads119K/yr
- io oral b replacement heads43K/yr
- io brush heads replacement33K/yr
- oral b io series 2 replacement heads30K/yr
- ios toothbrush oral b replacement heads26K/yr
- oral io replacement heads24K/yr
- oral b io3 replacement heads16K/yr
- io toothbrush heads28K/yr
Top oral b replacement heads io products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush 2 Count White
Oral-B$19.674.7★5,567 rev
Oral-B iO Ultimate Clean Electric Toothbrush Head Twisted & Angled Bristles for Deeper Plaque Removal Pack of 4 Suitable for Mailbox Black
Oral-B$32.974.8★19,849 rev
Oral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush 2 Count Black
Oral-B$20.664.7★5,547 rev
Oral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush 4 Count Black
Oral-B$34.054.8★19,849 rev
Oral-B iO Series Gentle Care Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush 2 Count White
Oral-B$21.574.7★3,820 rev
Newest
by launch date
Reach Premium Clean Replacement Toothbrush Heads Black 2 Ct Fits All Oral-B iO Electric Toothbrushes Gentle Triple-Action Soft Bristles to Polish Away Stains Remove Plaque Care for Gums
Reach$10.5564 rev
Oral-B iO Gum & Sensitive Replacement Heads Electric Toothbrush Brush Heads Black 6 Count
Oral-B$43.64381 rev
Oral-B iO Ultimate Clean Replacement Brush Heads 5 Count 4 Ultimate Clean + 1 Gum & Sensitive Black
Oral-B$38.003,605 rev
Oral-B iO Ultimate Clean Replacement Brush Heads 5 Count 4 Ultimate Clean + 1 Gum & Sensitive White
Oral-B$36.173,605 rev
8 Pack Replacement Toothbrush Heads Compatible with Oral B iO Brush Heads for Oral-B iO 2/3/4/5/6/7/8/9/10/7G Series with Covers White
KHBD$22.543,646 rev
Trending
90-day click momentumReach Premium Clean Replacement Toothbrush Heads Black 2 Ct Fits All Oral-B iO Electric Toothbrushes Gentle Triple-Action Soft Bristles to Polish Away Stains Remove Plaque Care for Gums
Reach$10.554.0★
8 Pack Replacement Toothbrush Heads Compatible with Oral B iO Brush Heads for Oral-B iO 2/3/4/5/6/7/8/9/10/7G Series with Covers White
KHBD$22.544.3★
Oral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush 2 Count Black
Oral-B$20.664.7★
Oral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush 4 Count Black
Oral-B$34.054.8★
Oral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush 2 Count White
Oral-B$19.674.7★
What buyers say about oral b replacement heads io
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Awesome quality”
“Easy fit”
“As advertised”
“They do clean your teeth very well”
“They clean great”
“The bristles are soft yet effective”
“I love these brush heads”
“Very durable”
“they clean noticeably better than a regular toothbrush”
What buyers complain about
“Extremely expensive”
“Bad quality”
“durability was poor”
“too tight”
“the hard plastic”
“Color fades quickly”
“Color indicators faded almost immediately”
“To boot, the entire packaging is in a foreign language and much smaller than the usual head”
“It doesnt clean good”
“I didnt review the description carefully”
Top return reasons
Common questions
- Is oral b replacement heads io profitable to sell on Amazon United States?
- The niche generates $2.6M/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the oral b replacement heads io niche?
- 4 brands and 72 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in oral b replacement heads io?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Durability. The return rate is 1.0%.
- When does demand for oral b replacement heads io peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the oral b replacement heads io niche?
- Listings span $10.55–$54.94; the average listing price is $29.99 (sweet spot $15–$100). The average incumbent carries 7,546 reviews — the moat a new listing must climb.