Oral B Replacement Heads Io
MaybeBuyers convert on 12.9% of searches. But the top 5 brands take 100% of clicks, so Oral B Replacement Heads Io is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $2.6M/yr663K searches / yr
- 90-day growth
- +6.1%search demand this quarter
- Competition
- 70%top-5 click share · 4 brands · 72 sellers
Flapen Score
Oral B Replacement Heads Io against its category
The dotted line is the Health & Household average. Past it, Oral B Replacement Heads Io is stronger. Inside it, weaker.
Market
The Oral B Replacement Heads Io market on Amazon at a glance
Shoppers on Amazon United States searched for Oral B Replacement Heads Io 663K times last year and spent an estimated $2.6M. All 4 brands take every click. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 12.9% of those searches ended in a purchase.
Shoppers searched for this 663K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.
- Searches, last 12 months
- 663K
- Growth, 90 days vs prior 90
- +6.1%
- Conversion, latest week
- 12.9%
- Market size, estimated
- $2.6Ma year
- Peak month
- February1.5× the quietest month
- Top search term
- io toothbrush oral b replacement heads98K searches a year
02 · Price
A sale here is worth $29.99.
Listings sell for $29.99 on average, from $10.55 to $54.94. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $29.99 that is $120K to $150K a year per listing.
- Average price
- $29.99inside the $15 to $100 sweet spot
- Price range
- $10.55–$54.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $120K–$150K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #53 within Toothbrushes & Accessories. It carries 7,546 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #53in Toothbrushes & Accessories
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 7,546per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Oral B Replacement Heads Io products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Oral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush 2 Count White
- Price
- $19.67
- Rating
- 4.7/5
- Reviews
- 5,567
- Age
- 5y ago
Oral-B iO Ultimate Clean Electric Toothbrush Head Twisted & Angled Bristles for Deeper Plaque Removal Pack of 4 Suitable for Mailbox Black
- Price
- $32.97
- Rating
- 4.8/5
- Reviews
- 19,849
- Age
- 6y ago
Oral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush 2 Count Black
- Price
- $20.66
- Rating
- 4.7/5
- Reviews
- 5,547
- Age
- 5y ago
Oral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush 4 Count Black
- Price
- $34.05
- Rating
- 4.8/5
- Reviews
- 19,849
- Age
- 2y ago
Oral-B iO Series Gentle Care Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush 2 Count White
- Price
- $21.57
- Rating
- 4.7/5
- Reviews
- 3,820
- Age
- 5y ago
Trending
estimated 90-day click momentum
Reach Premium Clean Replacement Toothbrush Heads Black 2 Ct Fits All Oral-B iO Electric Toothbrushes Gentle Triple-Action Soft Bristles to Polish Away Stains Remove Plaque Care for Gums
- Price
- $10.55
- Rating
- 4.0/5
- Reviews
- 64
- Age
- 6mo ago
8 Pack Replacement Toothbrush Heads Compatible with Oral B iO Brush Heads for Oral-B iO 2/3/4/5/6/7/8/9/10/7G Series with Covers White
- Price
- $22.54
- Rating
- 4.3/5
- Reviews
- 3,646
- Age
- 1y ago
Oral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush 2 Count Black
- Price
- $20.66
- Rating
- 4.7/5
- Reviews
- 5,547
- Age
- 5y ago
Oral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush 4 Count Black
- Price
- $34.05
- Rating
- 4.8/5
- Reviews
- 19,849
- Age
- 2y ago
Oral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush 2 Count White
- Price
- $19.67
- Rating
- 4.7/5
- Reviews
- 5,567
- Age
- 5y ago
Newest
by launch dateReach Premium Clean Replacement Toothbrush Heads Black 2 Ct Fits All Oral-B iO Electric Toothbrushes Gentle Triple-Action Soft Bristles to Polish Away Stains Remove Plaque Care for Gums
- Price
- $10.55
- Rating
- 4.0/5
- Reviews
- 64
- Age
- 6mo ago
Oral-B iO Gum & Sensitive Replacement Heads Electric Toothbrush Brush Heads Black 6 Count
- Price
- $43.64
- Rating
- 4.7/5
- Reviews
- 381
- Age
- 1y ago
Oral-B iO Ultimate Clean Replacement Brush Heads 5 Count 4 Ultimate Clean + 1 Gum & Sensitive Black
- Price
- $38.00
- Rating
- 4.7/5
- Reviews
- 3,605
- Age
- 1y ago
Oral-B iO Ultimate Clean Replacement Brush Heads 5 Count 4 Ultimate Clean + 1 Gum & Sensitive White
- Price
- $36.17
- Rating
- 4.7/5
- Reviews
- 3,605
- Age
- 1y ago
8 Pack Replacement Toothbrush Heads Compatible with Oral B iO Brush Heads for Oral-B iO 2/3/4/5/6/7/8/9/10/7G Series with Covers White
- Price
- $22.54
- Rating
- 4.3/5
- Reviews
- 3,646
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
72
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- Oral-B91%
- KHBD5%
- Missleep3%
- Reach1%
Demand
Oral B Replacement Heads Io search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Oral B Replacement Heads Io search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- io toothbrush oral b replacement heads98K/yr
- oral b replacement heads io127K/yr
- oralb io replacement heads119K/yr
- io oral b replacement heads43K/yr
- io brush heads replacement33K/yr
- oral b io series 2 replacement heads30K/yr
- ios toothbrush oral b replacement heads26K/yr
- oral io replacement heads24K/yr
- oral b io3 replacement heads16K/yr
- io toothbrush heads28K/yr
Reviews and returns
What reviews say buyers love and hate about Oral B Replacement Heads Io
We read the reviews and the return reasons for every product selling here.
“Extremely expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oral B Replacement Heads Io questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data