Oral B Replacement Heads

Shoppers searched for this 5.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.9M a year.

Searches, last 12 months

5.7M

Growth, 90 days vs prior 90

+1.5%

Conversion, latest week

14.3%

Market size, estimated

$15.9Ma year

Peak month

January1.4× the quietest month

Top search term

oral b replacement heads3.9M searches a year

Listings sell for $19.47 on average, from $6.25 to $38.00. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 30,000 to 40,000 of them. At $19.47 that is $584K to $779K a year per listing.

Average price

$19.47inside the $15 to $100 sweet spot

Price range

$6.25–$38.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

800K or moreAmazon's top range

Units per listing a year

30,000–40,000

Revenue per listing a year

$584K–$779K

Returns

0.9%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #44 within Toothbrushes & Accessories. It carries 22,685 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#44in Toothbrushes & Accessories

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

22,685per listing

Listings tracked

22

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months