Oral B Replacement Heads
MaybeShoppers spend an estimated $15.9M a year here. But the top 5 brands take 95% of clicks, so Oral B Replacement Heads is a Maybe.
- Flapen Score
- 57 / 100Top 18% of 14,768 Health & Household niches · +8 vs the category median of 4957
- Market size
- $15.9M/yr5.7M searches / yr
- 90-day growth
- +1.5%search demand this quarter
- Competition
- 57%top-5 click share · 7 brands · 78 sellers
Flapen Score
Oral B Replacement Heads against its category
The dotted line is the Health & Household average. Past it, Oral B Replacement Heads is stronger. Inside it, weaker.
Market
The Oral B Replacement Heads market on Amazon at a glance
Shoppers on Amazon United States searched for Oral B Replacement Heads 5.7M times last year and spent an estimated $15.9M. The top 5 brands take 95% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 14.3% of those searches ended in a purchase.
Shoppers searched for this 5.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.9M a year.
- Searches, last 12 months
- 5.7M
- Growth, 90 days vs prior 90
- +1.5%
- Conversion, latest week
- 14.3%
- Market size, estimated
- $15.9Ma year
- Peak month
- January1.4× the quietest month
- Top search term
- oral b replacement heads3.9M searches a year
02 · Price
A sale here is worth $19.47.
Listings sell for $19.47 on average, from $6.25 to $38.00. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 30,000 to 40,000 of them. At $19.47 that is $584K to $779K a year per listing.
- Average price
- $19.47inside the $15 to $100 sweet spot
- Price range
- $6.25–$38.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- $584K–$779K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #44 within Toothbrushes & Accessories. It carries 22,685 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #44in Toothbrushes & Accessories
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 22,685per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Oral B Replacement Heads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
78
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
2%
- Brand 151%
- Brand 229%
- Brand 37%
- Brand 44%
- Brand 54%
- Brand 63%
- Open — no brand owns it (1 brand, 2%)
Demand
Oral B Replacement Heads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Oral B Replacement Heads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oral b replacement heads3.9M/yr
- oral b braun replacement heads422K/yr
- oral b toothbrush heads271K/yr
- braun oral b replacement heads151K/yr
- toothbrush heads oral b143K/yr
- oral b electric toothbrush heads167K/yr
- oral b brush heads76K/yr
- tooth brush heads oral b72K/yr
- oral b electric toothbrush replacement heads84K/yr
- braun toothbrush heads replacement48K/yr
Reviews and returns
What reviews say buyers love and hate about Oral B Replacement Heads
We read the reviews and the return reasons for every product selling here.
“Much too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oral B Replacement Heads questions
Answered from the same tracked data.