Is oral b replacement heads profitable to sell on Amazon United States?

The niche generates $15.9M/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Launch it (57/100).

How competitive is the oral b replacement heads niche?

7 brands and 78 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in oral b replacement heads?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Hard Feel. The return rate is 0.9%.

When does demand for oral b replacement heads peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the oral b replacement heads niche?

Listings span $6.25–$38.00; the average listing price is $19.47 (sweet spot $15–$100). The average incumbent carries 22,685 reviews — the moat a new listing must climb.

oral b replacement heads

Launch it

A $15.9M/yr market growing +1.5% this quarter with returns at 0.9% — clears our launch bar.

Market size

Incredible$15.9M

$15.9M/yr · 5.7M searches

Conversion

Incredible14.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$19.47

avg listing price — sweet spot $15–$100

Price range

Good$6.25–$38.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+1.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad22,684.73

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, oral b replacement heads is a $15.9M/yr Amazon United States market (5.7M searches/yr). The top 5 brands hold 95% of demand. Verdict: Launch it — 57/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

oral b replacement heads market data

Units sold / yr: 800K–1.0M; avg 30,000–40,000/product
Revenue / yr: $15.6M–$19.5M; units × avg price
Conversion rate: 14.3%
Avg BSR: #44
Page quality: 0%
Prime: 100%
Sponsored: 59%
Out of stock: 4.0%
Avg brand age: 51 months
Avg seller age: 142 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 flat

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

Oral-B51%
GENKENT29%
NEDIFON7%
SetSail4%
Cellena4%
TINGOX3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top oral b replacement heads search terms

oral b replacement heads3.9M/yr +5.8%11.1% conv.
oral b braun replacement heads422K/yr -11.0%14.3% conv.
oral b toothbrush heads271K/yr -5.8%11.2% conv.
braun oral b replacement heads151K/yr -2.5%14.4% conv.
toothbrush heads oral b143K/yr -1.9%11.1% conv.
oral b electric toothbrush heads167K/yr -25.6%8.5% conv.
oral b brush heads76K/yr +14.7%6.5% conv.
tooth brush heads oral b72K/yr +3.6%9.5% conv.
oral b electric toothbrush replacement heads84K/yr -24.9%7.6% conv.
braun toothbrush heads replacement48K/yr +4.3%11.8% conv.

All search terms

Top oral b replacement heads products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Replacement Toothbrush Heads Compatible with Oral B Braun 12 Pcs Professional Electric Toothbrush Brush Heads Compatible with Oral B Replacement Heads Refill 7000/Pro 1000/9600/500/3000

GENKENT$9.564.6★19,260 rev

Oral B Cross Action Electric Toothbrush Replacement Brush Heads Refill 4Count

Oral-B$18.934.8★93,046 rev

Replacement Toothbrush Heads for Oral B Braun(Individually Packaged) 8 Pack Professional Electric Toothbrush Heads Compatible with Oral B 7000/Pro 1000/9600/ 5000/3000/8000 (8 Count)

NEDIFON$14.694.4★2,976 rev

Oral-B CrossAction Toothbrush Heads Pack of 8 Replacement Refills for Electric Rechargeable Toothbrush Mailbox Sized Pack

Oral-B$33.594.8★93,046 rev

Replacement Toothbrush Heads Compatible with Oral-B Braun 20 Pcs Professional Electric Toothbrush Brush Heads for Oral B Replacement Head Refill Pro 500/1000/1500/3000/3757/5000/7000/7500/8000

GENKENT$12.234.6★34,038 rev

Newest

by launch date

Oral-B Electric Toothbrush Replacement Brush Heads Precision Clean White 1 Count + 2 Daily Clean White

Oral-B$24.2066 rev

6mo ago

Oral-B iO Ultimate Clean Replacement Brush Heads 5 Count 4 Ultimate Clean + 1 Gum & Sensitive Black

Oral-B$38.003,605 rev

1y ago

Cellena 8-Pack Replacement Electric Toothbrush Heads Compatible with Oral-B Pro 1000 Smart 1500 Genius X (Not for iO) Medium-Soft Bristles for Gentle Deep Clean

Cellena$9.032,299 rev

2y ago

Oral-B Pro Cross Action Toothbrush Heads for Electric Toothbrush Pack of 10 Suitable for a Post Box

Oral-B$35.499,382 rev

2y ago

Replacement Toothbrush Heads for Oral B Braun(Individually Packaged) 8 Pack Professional Electric Toothbrush Heads Compatible with Oral B 7000/Pro 1000/9600/ 5000/3000/8000 (8 Count)

NEDIFON$14.692,976 rev

3y ago

What buyers say about oral b replacement heads

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money28%

“Fair price”

Size-Overall18%

“Easy fit”

Quality-Overall16%

“Excellent product”

Advertised Vs Actual Product9%

“As Expected”

Brush Quality3%

“Brilliant brushes”

Efficiency3%

“seems to be doing a good job”

Oral Hygiene3%

“Cleans teeth well”

Ease Of Cleaning2%

“Cleans great”

Soft Feel2%

“Bristles feel like in between soft”

Durability2%

“Fantastic durability”

What buyers complain about

Size-Overall19%

“Much too small”

Quality-Overall13%

“I got in such low quality”

Hard Feel10%

“NOT SOFT”

Value For Money8%

“very expensive”

Durability6%

“Breaks”

Color3%

“the all coloring came off in about a week”

Ease Of Cleaning3%

“didnt clean very well”

Compatibility-Overall2%

“Not compatible”

Functionality-Overall2%

“decided they werent effective”

Design-Overall2%

“Bad design”

Top return reasons

Size-Overall61%

Compatibility-Overall16%

Advertised Vs Actual Product7%

Functionality-Overall3%

Value For Money2%

Quality-Overall2%

Hard Feel1%

Defective Material/Parts1%

Color1%

Shape/Style1%

Common questions

Is oral b replacement heads profitable to sell on Amazon United States?: The niche generates $15.9M/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Launch it (57/100).
How competitive is the oral b replacement heads niche?: 7 brands and 78 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in oral b replacement heads?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Hard Feel. The return rate is 0.9%.
When does demand for oral b replacement heads peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the oral b replacement heads niche?: Listings span $6.25–$38.00; the average listing price is $19.47 (sweet spot $15–$100). The average incumbent carries 22,685 reviews — the moat a new listing must climb.