Is oral b pro 1000 replacement brush heads profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Worth a look (56/100).

How competitive is the oral b pro 1000 replacement brush heads niche?

9 brands and 65 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in oral b pro 1000 replacement brush heads?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Hard Feel. The return rate is 0.9%.

When does demand for oral b pro 1000 replacement brush heads peak?

Demand peaks in Jan–Feb; the busiest month runs 2.4× the quietest.

What does it cost to enter the oral b pro 1000 replacement brush heads niche?

Listings span $8.96–$38.42; the average listing price is $18.94 (sweet spot $15–$100). The average incumbent carries 18,098 reviews — the moat a new listing must climb.

oral b pro 1000 replacement brush heads

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.94

avg listing price — sweet spot $15–$100

Market size

Great$1.2M

$1.2M/yr · 556K searches

Price range

Great$8.96–$38.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-2.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Review moat

Bad18,097.55

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, oral b pro 1000 replacement brush heads is a $1.2M/yr Amazon United States market (556K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 56/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

oral b pro 1000 replacement brush heads market data

Units sold / yr: 60K–80K; avg 2,500–3,000/product
Revenue / yr: $1.1M–$1.5M; units × avg price
Conversion rate: 11.4%
Avg BSR: #117
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

Oral-B67%
Cellena11%
GENKENT6%
MOFELE4%
NEDIFON4%
BKIX3%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Open Trend

Top oral b pro 1000 replacement brush heads search terms

oral b pro 1000 replacement heads119K/yr +37.9%13.1% conv.
oral b cross action replacement head103K/yr -5.9%10.1% conv.
oral b 1000 replacement heads40K/yr +6.4%9.4% conv.
oral b cross action replacement heads23K/yr +22.3%5.7% conv.
oral-b pro 1000 replacement heads20K/yr +3.1%9.7% conv.
oral b replacement heads cross action heads22K/yr -35.6%7.5% conv.
oral b cross action20K/yr +11.2%3.7% conv.
oral b precision clean replacement heads23K/yr -8.9%0.9% conv.
oral-b crossaction replacement heads6K/yr >1,000%9.4% conv.
oral b pro 1000 replacement brush heads74K/yr -73.7%3.1% conv.

All search terms

Top oral b pro 1000 replacement brush heads products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oral B Cross Action Electric Toothbrush Replacement Brush Heads Refill 4Count

Oral-B$18.934.8★93,046 rev

Cellena 8-Pack Replacement Electric Toothbrush Heads Compatible with Oral-B Pro 1000 Smart 1500 Genius X (Not for iO) Medium-Soft Bristles for Gentle Deep Clean

Cellena$9.034.3★2,299 rev

Oral-B Pro Cross Action Electric Toothbrush Head X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 8 Toothbrush Heads White

Oral-B$32.124.8★11,694 rev

Oral-B Pro Cross Action Toothbrush Heads for Electric Toothbrush Pack of 10 Suitable for a Post Box

Oral-B$35.494.7★9,382 rev

Replacement Toothbrush Heads Compatible with Oral B Braun 12 Pcs Professional Electric Toothbrush Brush Heads Compatible with Oral B Replacement Heads Refill 7000/Pro 1000/9600/500/3000

GENKENT$9.564.6★19,260 rev

Newest

by launch date

Cellena 20-Pack Replacement Electric Toothbrush Heads Compatible with Oral-B Pro 1000 Smart 1500 Genius X Vitality (Not for iO) Dupont End-Rounded Nylon Bristles for Gentle Deep Clean

Cellena$12.7955 rev

4mo ago

Cross Action Replacement Toothbrush Heads Compatible with Oral-B Braun 12 Pack with Color-Coded Rings for Family with 360 Angled Bristles Fits 7000/Pro 1000/500/3000 Series Medium Stiffness

ZyuSiKei$15.687 rev

10mo ago

Replacement Brush Heads for Oral-B Pro 500/1000/1500/2000/3000 - Pink Color-Matched Design for Pro 1000 Pink Handle Soft Bristles Multi-Style 16 Pack by GiaZentrix

GiaZentrix$16.5265 rev

1y ago

Cellena 8-Pack Replacement Electric Toothbrush Heads Compatible with Oral-B Pro 1000 Smart 1500 Genius X (Not for iO) Medium-Soft Bristles for Gentle Deep Clean

Cellena$9.032,299 rev

2y ago

Replacement Heads Compatible with Braun Oral B Pro 1000 Genius X Smart 1500 Electric Toothbrush 8 Pcs Precision Brush Heads Refills Compatible with Oral B (Black)

MOFELE$9.771,028 rev

2y ago

What buyers say about oral b pro 1000 replacement brush heads

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money28%

“Great Deal”

Size-Overall19%

“Exact fit”

Quality-Overall17%

“Ease of use quality”

Advertised Vs Actual Product10%

“As promised”

Efficiency4%

“Very effective”

Brush Quality4%

“Great brush”

Ease Of Cleaning2%

“Great cleaning”

Ease Of Use2%

“Ease to use”

Soft Feel2%

“Softness is great”

Compatibility-Overall2%

“They are compatible”

What buyers complain about

Size-Overall22%

“Too Big”

Quality-Overall13%

“I got in such low quality”

Hard Feel9%

“Very hard”

Value For Money6%

“Expensive”

Durability5%

“Breaks”

Compatibility-Overall3%

“Not compatible”

Color3%

“All white rings instead of colors”

Design-Overall3%

“Wrong design error”

Functionality-Overall3%

“decided they werent effective”

Ease Of Cleaning3%

“This creates issues with cleaning”

Top return reasons

Size-Overall62%

Compatibility-Overall17%

Advertised Vs Actual Product8%

Functionality-Overall3%

Quality-Overall2%

Hard Feel1%

Defective Material/Parts1%

Value For Money1%

Color1%

Shape/Style1%

Common questions

Is oral b pro 1000 replacement brush heads profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Worth a look (56/100).
How competitive is the oral b pro 1000 replacement brush heads niche?: 9 brands and 65 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in oral b pro 1000 replacement brush heads?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Hard Feel. The return rate is 0.9%.
When does demand for oral b pro 1000 replacement brush heads peak?: Demand peaks in Jan–Feb; the busiest month runs 2.4× the quietest.
What does it cost to enter the oral b pro 1000 replacement brush heads niche?: Listings span $8.96–$38.42; the average listing price is $18.94 (sweet spot $15–$100). The average incumbent carries 18,098 reviews — the moat a new listing must climb.