oral b pro 100 replacement heads
Skip itA deep review moat (13,901 avg reviews) — this niche doesn't clear our bar today.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$16.74avg listing price — sweet spot $15–$100
Price range
Great$6.68–$39.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$287K$287K/yr · 134K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Review moat
Bad13,900.95avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, oral b pro 100 replacement heads is a $287K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
oral b pro 100 replacement heads market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $251K–$335K
- units × avg price
- Conversion rate
- 12.8%
- Avg BSR
- #119
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
61
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
6%
- Oral-B56%
- MOFELE21%
- valuabletry5%
- Caslynor5%
- ARTCESAR4%
- BKIX4%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.5×
Top oral b pro 100 replacement heads search terms
- oral b replacement heads black34K/yr
- oral b genius x replacement heads33K/yr
- oral b pro 100 replacement heads18K/yr
- oral b black replacement heads11K/yr
- black oral b replacement heads8K/yr
- oral b genius replacement heads9K/yr
- oral b braun replacement heads black6K/yr
- oral b smart 1500 replacement heads5K/yr
- oral b 100 replacement heads4K/yr
- oral b toothbrush heads black2K/yr
Top oral b pro 100 replacement heads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Replacement Heads Compatible with Braun Oral B Pro 1000 Genius X Smart 1500 Electric Toothbrush 8 Pcs Precision Brush Heads Refills Compatible with Oral B (Black)
MOFELE$9.774.4★1,028 rev
Oral-B Crossaction Electric Toothbrush Replacement Brush Head Refills Black 4 Count (Pack of 1)
Oral-B$18.374.8★3,040 rev
Oral-B Cross Action Replacement Brush Heads for an Oral-B Electric Toothbrush Pack of 4 Black
Oral-B$19.374.8★4,703 rev
Oral-B Pro Cross Action Electric Toothbrush Head X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 8 Toothbrush Heads Black
Oral-B$35.494.8★11,694 rev
Oral B Cross Action Electric Toothbrush Replacement Brush Heads Refill 4Count
Oral-B$18.934.8★93,046 rev
Newest
by launch date
Cellena 20-Pack Replacement Electric Toothbrush Heads Compatible with Oral-B Pro 1000 Smart 1500 Genius X Vitality (Not for iO) Dupont End-Rounded Nylon Bristles for Gentle Deep Clean
Cellena$12.7955 rev
Caslynor Replacement Heads Compatible with Oral B Braun Pro 100 500 1000 Vitality Smart Genius Cross Bristles for Deeper Plaque Removal Pack of 12 Electric Toothbrush Heads Refills White
Caslynor$12.30400 rev
Replacement Toothbrush Heads Compatible with Oral B Braun Pro 500 1000 Genius X Smart 1500 Series 8 Pack Professional Electric Toothbrush Heads White+Black
BKIX$9.67273 rev
ARTCESAR Replacement Heads for Oral B 12 Pack Soft Electric Toothbrush Heads Deep and Precise Cleaning for Oral B Braun Pro1000/1500/7500/3000/7000/8000/500 and More(Black)
ARTCESAR$7.641,211 rev
Cellena 8-Pack Replacement Electric Toothbrush Heads Compatible with Oral-B Pro 1000 Smart 1500 Genius X (Not for iO) Medium-Soft Bristles for Gentle Deep Clean
Cellena$9.032,299 rev
Trending
90-day click momentumCellena 20-Pack Replacement Electric Toothbrush Heads Compatible with Oral-B Pro 1000 Smart 1500 Genius X Vitality (Not for iO) Dupont End-Rounded Nylon Bristles for Gentle Deep Clean
Cellena$12.794.6★
Oral-B Cross Action Replacement Brush Heads for an Oral-B Electric Toothbrush Pack of 4 Black
Oral-B$19.374.8★
Oral-B CrossAction Electric Toothbrush Replacement Brush Head Refills Black 2 Count
Oral-B$12.634.8★
Oral-B Pro Cross Action Electric Toothbrush Head X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 8 Toothbrush Heads White
Oral-B$32.124.8★
Replacement Heads Compatible with Braun Oral B Pro 1000 Genius X Smart 1500 Electric Toothbrush 8 Pcs Precision Brush Heads Refills Compatible with Oral B (Black)
MOFELE$9.774.4★
What buyers say about oral b pro 100 replacement heads
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Excellent product”
“Exact fit”
“As described”
“Great brush”
“Cleans well”
“Ease to use”
“Bristles feel like in between soft”
“IT works great”
“Soft and durable”
What buyers complain about
“Much too small”
“seems to be a quality control issue”
“this are not soft so be aware”
“Expensive”
“It fell apart”
“Not compatible”
“the white bristles turned a light brown color shortly thereafter”
“Plastic design poor and tight fit”
“Not quite the same”
“Did not clean between teeth properly”
Top return reasons
Common questions
- Is oral b pro 100 replacement heads profitable to sell on Amazon United States?
- The niche generates $287K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the oral b pro 100 replacement heads niche?
- 9 brands and 61 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in oral b pro 100 replacement heads?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Hard Feel. The return rate is 0.8%.
- When does demand for oral b pro 100 replacement heads peak?
- Demand peaks in Jan; the busiest month runs 2.5× the quietest.
- What does it cost to enter the oral b pro 100 replacement heads niche?
- Listings span $6.68–$39.57; the average listing price is $16.74 (sweet spot $15–$100). The average incumbent carries 13,901 reviews — the moat a new listing must climb.