Oral B Pro 100 Replacement Heads
FailThe average product has 13,901 reviews to catch up to, so Oral B Pro 100 Replacement Heads is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $287K/yr134K searches / yr
- 90-day growth
- -7.8%search demand this quarter
- Competition
- 63%top-5 click share · 9 brands · 61 sellers
Flapen Score
Oral B Pro 100 Replacement Heads against its category
The dotted line is the Health & Household average. Past it, Oral B Pro 100 Replacement Heads is stronger. Inside it, weaker.
Market
The Oral B Pro 100 Replacement Heads market on Amazon at a glance
Shoppers on Amazon United States searched for Oral B Pro 100 Replacement Heads 134K times last year and spent an estimated $287K. The top 5 brands take 90% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 12.8% of those searches ended in a purchase.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $287K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- -7.8%
- Conversion, latest week
- 12.8%
- Market size, estimated
- $287Ka year
- Peak month
- January2.5× the quietest month
- Top search term
- oral b replacement heads black34K searches a year
02 · Price
A sale here is worth $16.74.
Listings sell for $16.74 on average, from $6.68 to $39.57. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $16.74 that is $13K to $17K a year per listing.
- Average price
- $16.74inside the $15 to $100 sweet spot
- Price range
- $6.68–$39.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $13K–$17K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #119 within Toothbrushes & Accessories. It carries 13,901 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #119in Toothbrushes & Accessories
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 13,901per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Oral B Pro 100 Replacement Heads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
61
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
6%
- Brand 156%
- Brand 221%
- Brand 35%
- Brand 45%
- Brand 54%
- Brand 64%
- Open — no brand owns it (3 brands, 6%)
Demand
Oral B Pro 100 Replacement Heads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.5×
Search terms
Top Oral B Pro 100 Replacement Heads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oral b replacement heads black34K/yr
- oral b genius x replacement heads33K/yr
- oral b pro 100 replacement heads18K/yr
- oral b black replacement heads11K/yr
- black oral b replacement heads8K/yr
- oral b genius replacement heads9K/yr
- oral b braun replacement heads black6K/yr
- oral b smart 1500 replacement heads5K/yr
- oral b 100 replacement heads4K/yr
- oral b toothbrush heads black2K/yr
Reviews and returns
What reviews say buyers love and hate about Oral B Pro 100 Replacement Heads
We read the reviews and the return reasons for every product selling here.
“Much too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oral B Pro 100 Replacement Heads questions
Answered from the same tracked data.