oral b picks
Worth a lookShows searches that convert (17.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great$1.1M$1.1M/yr · 458K searches
Avg price
Good$13.83avg listing price — sweet spot $15–$100
Price range
Good$3.78–$27.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Review moat
Bad4,380avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oral b picks is a $1.1M/yr Amazon United States market (458K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
oral b picks market data
- Units sold / yr
- 100K–125K
- avg 8,000–10,000/product
- Revenue / yr
- $1.4M–$1.7M
- units × avg price
- Conversion rate
- 17.9%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
78
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Oral-B91%
- Glide6%
- GLIDE3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Top oral b picks search terms
- oral b floss picks84K/yr
- glide floss picks105K/yr
- oral b glide floss picks62K/yr
- scope floss picks24K/yr
- glide dental floss picks21K/yr
- oral b flossers16K/yr
- glide flossers15K/yr
- oral b flosser16K/yr
- flossers glide19K/yr
- floss picks oral b12K/yr
Top oral b picks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral-B Glide Mint Dental Floss Picks with Long Lasting Scope Flavor 3 Pack of 75 Picks (225 Total)
Oral-B$10.584.2★4,399 rev
Oral-B Glide Complete Floss Picks Dental Floss Picks Scope Outlast 75-ct Toothpicks Floss Picks
Oral-B$3.784.3★17,146 rev
Oral-B Glide Peppermint Dental Floss Picks with Arctic Peppermint Oil Flavor 150 Picks
Oral-B$6.884.4★396 rev
Oral-B Glide Dental Floss Picks Arctic Peppermint Oil Flavor 3 Pack (75 Ct 225 Sticks Total) for Adults Shred-Resistant Teeth Flossers Removes Plaque in Tight Spaces Travel Friendly
Oral-B$9.844.1★5,992 rev
Oral B Glide Dental Floss Picks Gum Care 60 Count Pack of 4
Oral-B$27.934.0★2,739 rev
Newest
by launch dateOral-B Glide Peppermint Dental Floss Picks with Arctic Peppermint Oil Flavor 150 Picks
Oral-B$6.88396 rev
Oral-B Glide Mint Dental Floss Picks with Long Lasting Scope Flavor 3 Pack of 75 Picks (225 Total)
Oral-B$10.584,399 rev
Oral-B Glide Ultra Deep Clean Floss Picks Removes Food and Plaque Cool Mint Flavor 75 Floss Picks Pack of 3
Oral-B$10.911,538 rev
Oral-B Glide Dental Floss Picks Arctic Peppermint Oil Flavor 3 Pack (75 Ct 225 Sticks Total) for Adults Shred-Resistant Teeth Flossers Removes Plaque in Tight Spaces Travel Friendly
Oral-B$9.845,992 rev
Oral B Glide Dental Floss Picks Gum Care 60 Count Pack of 4
Oral-B$27.932,739 rev
Trending
90-day click momentumOral-B Glide Peppermint Dental Floss Picks with Arctic Peppermint Oil Flavor 150 Picks
Oral-B$6.884.4★
Oral-B Glide Mint Dental Floss Picks with Long Lasting Scope Flavor 3 Pack of 75 Picks (225 Total)
Oral-B$10.584.2★
Oral B Glide Dental Floss Picks Gum Care 60 Count Pack of 4
Oral-B$27.934.0★
Oral-B Glide Complete Floss Picks Dental Floss Picks Scope Outlast 75-ct Toothpicks Floss Picks
Oral-B$3.784.3★
Oral-B Glide Ultra Deep Clean Floss Picks Removes Food and Plaque Cool Mint Flavor 75 Floss Picks Pack of 3
Oral-B$10.914.0★
What buyers say about oral b picks
What buyers praise and complain about, mined from review topics.What buyers love
“Still, for the price and quality, these are a solid choice and Id recommend them”
“Very easy to”
“Great Value”
“As advertised”
“Very durable and sturdy”
“I really like it, it doesn't hurt my gums, and it's comfortable”
“Works well”
“Love these floss sticks”
“Cleans out particles well”
“Works well on most of my teeth”
What buyers complain about
“Falls Apart”
“Very cheap quality”
“Not sturdy”
“Obviously a little more pricey”
“Cheap material”
“The worst floss”
“These are not built well”
“NOT THE SAME”
“I can't use it anymore”
“corporate penny pinchers have degraded the product to the point that it is almost unusable”
Top return reasons
Common questions
- Is oral b picks profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the oral b picks niche?
- 3 brands and 78 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in oral b picks?
- Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 0.3%.
- When does demand for oral b picks peak?
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the oral b picks niche?
- Listings span $3.78–$27.93; the average listing price is $13.83 (sweet spot $15–$100). The average incumbent carries 4,380 reviews — the moat a new listing must climb.