Oral B Picks

Shoppers searched for this 458K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

458K

Growth, 90 days vs prior 90

+3.9%

Conversion, latest week

17.9%

Market size, estimated

$1.1Ma year

Peak month

December1.5× the quietest month

Top search term

oral b floss picks84K searches a year

Listings sell for $13.83 on average, from $3.78 to $27.93. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At $13.83 that is $111K to $138K a year per listing.

Average price

$13.83under the $15 to $100 sweet spot

Price range

$3.78–$27.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

8,000–10,000

Revenue per listing a year

$111K–$138K

Returns

0.3%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Dental Floss & Picks. It carries 4,380 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#48in Dental Floss & Picks

Average rating

4.06 starsAmazon United States average 4.42 stars

Average reviews

4,380per listing

Listings tracked

9

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months