Oral B Nighttime Dental Guard

Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

391K

Growth, 90 days vs prior 90

-19.4%

Conversion, latest week

17.9%

Market size, estimated

$1.5Ma year

Top search term

dentek night guard153K searches a year

Listings sell for $20.88 on average, from $15.48 to $25.70. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 10,000 to 12,500 of them. At $20.88 that is $209K to $261K a year per listing.

Average price

$20.88inside the $15 to $100 sweet spot

Price range

$15.48–$25.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

10,000–12,500

Revenue per listing a year

$209K–$261K

Returns

2.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Teeth Grinding Guards. It carries 10,710 reviews at 3.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#7in Teeth Grinding Guards

Average rating

3.68 starsAmazon United States average 4.42 stars

Average reviews

10,710per listing

Listings tracked

5

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months