oral b nighttime dental guard
Worth a lookShows searches that convert (17.9% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Price range
Incredible$15.48–$25.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$20.88avg listing price — sweet spot $15–$100
Market size
Great$1.5M$1.5M/yr · 391K searches
Returns
Good2.0%return rate — above 5% kills the launch gate
Review moat
Bad10,710.2avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oral b nighttime dental guard is a $1.5M/yr Amazon United States market (391K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
oral b nighttime dental guard market data
- Units sold / yr
- 60K–80K
- avg 10,000–12,500/product
- Revenue / yr
- $1.3M–$1.7M
- units × avg price
- Conversion rate
- 17.9%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
53
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- DenTek84%
- SleepRight10%
- Oral-B6%
Demand
Weekly Amazon search volume, last 18 weeks — -19.4% search growth over the last 90 days.Top oral b nighttime dental guard search terms
- dentek night guard153K/yr
- dentek mouth guard40K/yr
- sleep right mouth guard16K/yr
- dentek professional fit dental guard20K/yr
- oral b nighttime dental guard20K/yr
- dentek mouth guard for grinding teeth41K/yr
- sleepright dental guard10K/yr
- tmj splint15K/yr
- den tek mouth guard for grinding teeth at night10K/yr
- dentech night guard9K/yr
Top oral b nighttime dental guard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DenTek Professional-Fit Dental Guard Mouth Guard for Grinding Teeth at Night 1 Count
DenTek$15.483.9★23,418 rev
DenTek Comfort-Fit Dental Guard Mouth Guard for Grinding Teeth at Night Pack of 2 Guards & 1 Storage Case
DenTek$25.703.9★9,356 rev
DenTek Ultimate Dental Guard Slim-Fit Mouth Guard for Grinding Teeth at Night FDA Cleared Night Guard 1 Count
DenTek$24.513.4★7,793 rev
SleepRight Select-Comfort Night Guard Dental Mouth Guard for Sleeping Prevents Teeth Grinding & Clenching Bruxism Protection (New Version)
SleepRight$19.103.7★2,036 rev
Oral-B Mouth Guard for Grinding Teeth at Night - Nighttime Dental Guard Moldable Night Guard with Scope Mint Flavor Less Than 3-Minutes for Custom Teeth Protection
Oral-B$19.623.5★10,948 rev
Newest
by launch dateSleepRight Select-Comfort Night Guard Dental Mouth Guard for Sleeping Prevents Teeth Grinding & Clenching Bruxism Protection (New Version)
SleepRight$19.102,036 rev
DenTek Ultimate Dental Guard Slim-Fit Mouth Guard for Grinding Teeth at Night FDA Cleared Night Guard 1 Count
DenTek$24.517,793 rev
DenTek Professional-Fit Dental Guard Mouth Guard for Grinding Teeth at Night 1 Count
DenTek$15.4823,418 rev
Oral-B Mouth Guard for Grinding Teeth at Night - Nighttime Dental Guard Moldable Night Guard with Scope Mint Flavor Less Than 3-Minutes for Custom Teeth Protection
Oral-B$19.6210,948 rev
DenTek Comfort-Fit Dental Guard Mouth Guard for Grinding Teeth at Night Pack of 2 Guards & 1 Storage Case
DenTek$25.709,356 rev
Trending
90-day click momentumSleepRight Select-Comfort Night Guard Dental Mouth Guard for Sleeping Prevents Teeth Grinding & Clenching Bruxism Protection (New Version)
SleepRight$19.103.7★
Oral-B Mouth Guard for Grinding Teeth at Night - Nighttime Dental Guard Moldable Night Guard with Scope Mint Flavor Less Than 3-Minutes for Custom Teeth Protection
Oral-B$19.623.5★
DenTek Professional-Fit Dental Guard Mouth Guard for Grinding Teeth at Night 1 Count
DenTek$15.483.9★
DenTek Ultimate Dental Guard Slim-Fit Mouth Guard for Grinding Teeth at Night FDA Cleared Night Guard 1 Count
DenTek$24.513.4★
DenTek Comfort-Fit Dental Guard Mouth Guard for Grinding Teeth at Night Pack of 2 Guards & 1 Storage Case
DenTek$25.703.9★
What buyers say about oral b nighttime dental guard
What buyers praise and complain about, mined from review topics.What buyers love
“It is comfortable”
“Good quality, easy instructions and comfortable”
“The process is easy”
“Easy to fit”
“Worth the money”
“Easy to follow instructions”
“Helps deter teeth grinding - highly recommend”
“this one is simple and effective”
“Durable”
“Works as advertised”
What buyers complain about
“Very loose fit”
“Product did not work as expected”
“Not comfortable to wear”
“Bad durability”
“WASTE OF MONEY”
“the build quality is very poor”
“Too Thick”
“Difficult to adjust”
“ones that are more of a hard plastic”
“The instructions are unclear”
Top return reasons
Common questions
- Is oral b nighttime dental guard profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 5 tracked products. 90-day search growth is -19.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the oral b nighttime dental guard niche?
- 3 brands and 53 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in oral b nighttime dental guard?
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Comfort-Overall. The return rate is 2.0%.
- What does it cost to enter the oral b nighttime dental guard niche?
- Listings span $15.48–$25.70; the average listing price is $20.88 (sweet spot $15–$100). The average incumbent carries 10,710 reviews — the moat a new listing must climb.