Oral B Kids Replacement Brush Heads
MaybeBuyers convert on 15.7% of searches. But the products selling today already average 4.7★, so Oral B Kids Replacement Brush Heads is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $962K/yr369K searches / yr
- 90-day growth
- -5.2%search demand this quarter
- Competition
- 55%top-5 click share · 10 brands · 35 sellers
Flapen Score
Oral B Kids Replacement Brush Heads against its category
The dotted line is the Health & Household average. Past it, Oral B Kids Replacement Brush Heads is stronger. Inside it, weaker.
Market
The Oral B Kids Replacement Brush Heads market on Amazon at a glance
Shoppers on Amazon United States searched for Oral B Kids Replacement Brush Heads 369K times last year and spent an estimated $962K. The top 5 brands take 88% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 15.7% of those searches ended in a purchase.
Shoppers searched for this 369K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $962K a year.
- Searches, last 12 months
- 369K
- Growth, 90 days vs prior 90
- -5.2%
- Conversion, latest week
- 15.7%
- Market size, estimated
- $962Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- oral b kids replacement heads125K searches a year
02 · Price
A sale here is worth $16.58.
Listings sell for $16.58 on average, from $6.45 to $35.52. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $16.58 that is $41K to $50K a year per listing.
- Average price
- $16.58inside the $15 to $100 sweet spot
- Price range
- $6.45–$35.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $41K–$50K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #153 within Toothbrushes & Accessories. It carries 1,712 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #153in Toothbrushes & Accessories
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 1,712per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Oral B Kids Replacement Brush Heads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
35
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
55%
Top 20: 98%
Open market
8%
- Brand 145%
- Brand 219%
- Brand 310%
- Brand 49%
- Brand 55%
- Brand 63%
- Open — no brand owns it (4 brands, 8%)
Demand
Oral B Kids Replacement Brush Heads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Oral B Kids Replacement Brush Heads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oral b kids replacement heads125K/yr
- kids oral b replacement heads56K/yr
- made by dentist kids replacement heads25K/yr
- oral b replacement heads kids43K/yr
- burst kids replacement heads21K/yr
- oral b kids electric toothbrush heads18K/yr
- made by dentist toothbrush17K/yr
- made by dentists toothbrush heads6K/yr
- oral b kids electric toothbrush replacement heads8K/yr
- kids electric toothbrush heads7K/yr
Reviews and returns
What reviews say buyers love and hate about Oral B Kids Replacement Brush Heads
We read the reviews and the return reasons for every product selling here.
“Break easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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FAQ
Common Oral B Kids Replacement Brush Heads questions
Answered from the same tracked data.