oral b kids replacement brush heads
Worth a lookShows searches that convert (15.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$16.58avg listing price — sweet spot $15–$100
Market size
Great$962K$962K/yr · 369K searches
Price range
Good$6.45–$35.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,712.32avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, oral b kids replacement brush heads is a $962K/yr Amazon United States market (369K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
oral b kids replacement brush heads market data
- Units sold / yr
- 50K–60K
- avg 2,500–3,000/product
- Revenue / yr
- $829K–$995K
- units × avg price
- Conversion rate
- 15.7%
- Avg BSR
- #153
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 0.4%
- Avg brand age
- 48 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
35
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
55%
Top 20: 98%
Open market
8%
- Oral-B45%
- Made by Dentists19%
- MeetSmile10%
- BrillFresh9%
- Burst5%
- Oddekey3%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top oral b kids replacement brush heads search terms
- oral b kids replacement heads125K/yr
- kids oral b replacement heads56K/yr
- made by dentist kids replacement heads25K/yr
- oral b replacement heads kids43K/yr
- burst kids replacement heads21K/yr
- oral b kids electric toothbrush heads18K/yr
- made by dentist toothbrush17K/yr
- made by dentists toothbrush heads6K/yr
- oral b kids electric toothbrush replacement heads8K/yr
- kids electric toothbrush heads7K/yr
Top oral b kids replacement brush heads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Made By Dentists Kids Electric Toothbrush Replacement Heads 6 Heads (2x3) - Soft Bristles Brush Head for Gentle Care 18 Months Supply
Made by Dentists$19.954.8★213 rev
Oral-B Kids Extra Soft Replacement Brush Heads 2 Count Cavity Protection
Oral-B$17.854.8★2,707 rev
16pcs Kids Replacement Heads Compatible with Braun Oral B Kids Electric Toothbrush Ultra Soft Bristles
MeetSmile$8.954.5★1,716 rev
Oral-B Pro Kids Electric Toothbrush Head with Disney Frozen Characters Extra Soft Bristles for Ages 3+ Pack of 4 Toothbrush Heads White
Oral-B$19.124.8★2,061 rev
Oral-B Pro Kids Electric Toothbrush Head with Spiderman Characters Extra Soft Bristles for Ages 3+ Pack of 4 Toothbrush Heads White
Oral-B$19.204.8★3,093 rev
Newest
by launch date
CHUNYUGG Replacement Heads Compatible with Made by Dentists Kids Electric Toothbrush 10 Pack Soft Bristles Brush Head Refill for Toddlers Age 2+ White
CHUNYUGG$15.4834 rev
Made By Dentists Sonic X Replacement Heads 6 Brush Heads (2x3 Packs) Soft Bristles for Kids and Teens 18 Months Supply Fits Only Sonic X Electric Toothbrushes
Made by Dentists$19.98213 rev
Made By Dentists Kids Electric Toothbrush Replacement Heads 6 Heads (2x3) - Soft Bristles Brush Head for Gentle Care 18 Months Supply
Made by Dentists$19.95213 rev
Made by Dentists Kids Electric Toothbrush - Rechargeable Vibrating Toothbrush with Timer Includes 6 Replacement Heads Gently Cleans Teeth Kid & Toddlers Age 2+ Shark
Made by Dentists$25.05484 rev
16pcs Kids Replacement Heads Compatible with Braun Oral B Kids Electric Toothbrush Ultra Soft Bristles
BrillFresh$8.95211 rev
Trending
90-day click momentumCHUNYUGG Replacement Heads Compatible with Made by Dentists Kids Electric Toothbrush 10 Pack Soft Bristles Brush Head Refill for Toddlers Age 2+ White
CHUNYUGG$15.484.7★
8pcs Kids Replacement Heads Compatible with Braun Oral B Kids Electric Toothbrush Ultra Soft Bristles
BrillFresh$6.454.5★
Made By Dentists Sonic X Replacement Heads 6 Brush Heads (2x3 Packs) Soft Bristles for Kids and Teens 18 Months Supply Fits Only Sonic X Electric Toothbrushes
Made by Dentists$19.984.8★
16pcs Kids Replacement Heads Compatible with Braun Oral B Kids Electric Toothbrush Ultra Soft Bristles
BrillFresh$8.954.7★
Made By Dentists Kids Electric Toothbrush Replacement Heads 6 Heads (2x3) - Soft Bristles Brush Head for Gentle Care 18 Months Supply
Made by Dentists$19.954.8★
What buyers say about oral b kids replacement brush heads
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent fit”
“Great deal”
“The build quality is solid”
“The bristles are soft”
“Easy to use”
“Quality and effective cleaning”
“As advertised”
“They are durable”
“The colors are super pretty”
“Great toothbrush”
What buyers complain about
“Break easily”
“Not charging”
“A little pricey”
“These are not soft”
“Low quality, not extra soft like they say”
“Doesnt fit”
“you can't clean it”
“The battery has completely died”
“I cant even use them the tips are way too hard”
“no instructions were given”
Top return reasons
Common questions
- Is oral b kids replacement brush heads profitable to sell on Amazon United States?
- The niche generates $962K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Worth a look (56/100).
- How competitive is the oral b kids replacement brush heads niche?
- 10 brands and 35 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in oral b kids replacement brush heads?
- Top complaints mined from reviews: Durability, Charging, Value For Money. The return rate is 0.7%.
- When does demand for oral b kids replacement brush heads peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the oral b kids replacement brush heads niche?
- Listings span $6.45–$35.52; the average listing price is $16.58 (sweet spot $15–$100). The average incumbent carries 1,712 reviews — the moat a new listing must climb.