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Oral B Io Charger

Fail

The top 5 products take 78% of clicks, so Oral B Io Charger is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$101K/yr59K searches / yr
90-day growth
+27.4%search demand this quarter
Competition
78%top-5 click share · 9 brands · 11 sellers

Flapen Score

Oral B Io Charger against its category

The dotted line is the Health & Household average. Past it, Oral B Io Charger is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oral B Io Charger market on Amazon at a glance

Shoppers on Amazon United States searched for Oral B Io Charger 59K times last year and spent an estimated $101K. The top 5 brands take 83% of clicks. Demand peaks in Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
+27.4%
Conversion, latest week
12.5%
Market size, estimated
$101Ka year
Peak month
July1.6× the quietest month
Top search term
oral b io charger31K searches a year

02 · Price

A sale here is worth $13.58.

Listings sell for $13.58 on average, from $9.41 to $19.92. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $13.58 that is $10K to $14K a year per listing.

Average price
$13.58under the $15 to $100 sweet spot
Price range
$9.41–$19.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$14K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Toothbrushes & Accessories. It carries 241 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#29in Toothbrushes & Accessories
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
241per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
23 months

Products

Top Oral B Io Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

11

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

12%

  • Brand 143%
  • Brand 214%
  • Brand 314%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (3 brands, 12%)

Demand

Oral B Io Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Oral B Io Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oral b io charger31K/yr
  • oral b io charger base17K/yr
  • oral b io charger replacement3K/yr
  • oral b io replacement charger2K/yr
  • oral b io toothbrush charger2K/yr
  • oral-b io charger3K/yr

Reviews and returns

What reviews say buyers love and hate about Oral B Io Charger

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Charging”
41%of negative reviews mention “Charging”
2.6%of orders come back
“Charges Slowly”
A buyer, on “Charging”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Oral B Io Charger questions

Answered from the same tracked data.