Is Oral B Cross Action Replacement Head profitable to sell on Amazon United States?

Flapen scores Oral B Cross Action Replacement Head 50 out of 100 on Amazon United States, a Maybe. Shoppers spend $542K a year across 21 tracked products. 1 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew -11.3% in the last 90 days.

How competitive is the Oral B Cross Action Replacement Head niche on Amazon United States?

7 brands and 73 sellers compete in Oral B Cross Action Replacement Head on Amazon United States. The top 5 Oral B Cross Action Replacement Head products take 57% of clicks, and the top 5 brands take 97%.

What do buyers complain about in Oral B Cross Action Replacement Head?

Oral B Cross Action Replacement Head buyers on Amazon United States complain most about Value For Money, Size-Overall, and Quality-Overall. An estimated 0.7% of orders come back.

When does demand for Oral B Cross Action Replacement Head peak?

Search demand for Oral B Cross Action Replacement Head on Amazon United States peaks in Jan–Dec, and the busiest month runs 2.3× the quietest.

What does it cost to enter the Oral B Cross Action Replacement Head niche?

Oral B Cross Action Replacement Head sells for $20.82 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.43 to $38.42. The average product has 18,939 reviews, the count a new listing must catch up to.

Oral B Cross Action Replacement Head

Maybe

An estimated 0.7% of orders come back. But the top 5 brands take 97% of clicks, so Oral B Cross Action Replacement Head is a Maybe.

Flapen Score: 50
50 / 100Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size: $542K/yr253K searches / yr
90-day growth: -11.3%search demand this quarter
Competition: 57%top-5 click share · 7 brands · 73 sellers

Flapen Score

Oral B Cross Action Replacement Head against its category

The dotted line is the Health & Household average. Past it, Oral B Cross Action Replacement Head is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Oral B Cross Action Replacement Head market on Amazon at a glance

Shoppers on Amazon United States searched for Oral B Cross Action Replacement Head 253K times last year and spent an estimated $542K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $542K a year.

Searches, last 12 months: 253K
Growth, 90 days vs prior 90: -11.3%
Conversion, latest week: 10.3%
Market size, estimated: $542Ka year
Peak month: January2.3× the quietest month
Top search term: oral b cross action replacement head103K searches a year

02 · Price

A sale here is worth $20.82.

Listings sell for $20.82 on average, from $8.43 to $38.42. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $20.82 that is $21K to $26K a year per listing.

Average price: $20.82inside the $15 to $100 sweet spot
Price range: $8.43–$38.42
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 25K–30K
Units per listing a year: 1,000–1,250
Revenue per listing a year: $21K–$26K
Returns: 0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #165 within Toothbrushes & Accessories. It carries 18,939 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings: 52%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #165in Toothbrushes & Accessories
Average rating: 4.66 starsAmazon United States average 4.42 stars
Average reviews: 18,939per listing
Listings tracked: 21

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 1Amazon's first-year sales bar
Average brand age: 59 months

Products

Top Oral B Cross Action Replacement Head products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

Brand 182%
Brand 27%
Brand 34%
Brand 42%
Brand 52%
Brand 62%
Open — no brand owns it (1 brand, 1%)

Demand

Oral B Cross Action Replacement Head search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Oral B Cross Action Replacement Head search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

oral b cross action replacement head103K/yr -5.9%10.9% conv.
oral b cross action replacement heads23K/yr +22.3%6.4% conv.
oral b replacement heads cross action heads22K/yr -35.6%8.2% conv.
oral b cross action20K/yr +11.2%5.2% conv.
oral b cross action replacement heads for electric toothbrush11K/yr +6.0%10.3% conv.
oral b crossaction replacement heads28K/yr -58.0%7.1% conv.
oral b replacement heads cross action11K/yr -30.8%8.8% conv.
oral b toothbrush head cross action4K/yr +61.9%0.1% conv.
oral b pro cross action replacement head4K/yr +20.2%22.8% conv.
oral b 3710 replacement heads6K/yr -29.2%2.6% conv.