oral b cross action replacement head
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$20.82avg listing price — sweet spot $15–$100
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Price range
Great$8.43–$38.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$542K$542K/yr · 253K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Review moat
Bad18,939.48avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oral b cross action replacement head is a $542K/yr Amazon United States market (253K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
oral b cross action replacement head market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- $521K–$625K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #165
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 52%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
73
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
1%
- Oral-B82%
- NUHUi7%
- ZyuSiKei4%
- BKIX2%
- Othanary2%
- EBIEFLY2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -11.3% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.3×
Top oral b cross action replacement head search terms
- oral b cross action replacement head103K/yr
- oral b cross action replacement heads23K/yr
- oral b replacement heads cross action heads22K/yr
- oral b cross action20K/yr
- oral b cross action replacement heads for electric toothbrush11K/yr
- oral b crossaction replacement heads28K/yr
- oral b replacement heads cross action11K/yr
- oral b toothbrush head cross action4K/yr
- oral b pro cross action replacement head4K/yr
- oral b 3710 replacement heads6K/yr
Top oral b cross action replacement head products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral B Cross Action Electric Toothbrush Replacement Brush Heads Refill 4Count
Oral-B$18.934.8★93,046 rev
Oral-B Pro Cross Action Toothbrush Heads for Electric Toothbrush Pack of 10 Suitable for a Post Box
Oral-B$35.494.7★9,382 rev
Oral B Cross Action Replacement Electric Toothbrush Heads x4
Oral-B$18.354.8★926 rev
4Pcs Electric Spin Toothbrush Replacement Heads Sensitive Dual Clean Rotating Sets Fit for Braun Oral B Cross Action Power 4732 3733 4734
NUHUi$9.564.5★341 rev
Oral-B Pro Cross Action Replacement Brush Heads 10 Count (XXL Pack) Electric Toothbrush Refills International Version
Oral-B$38.424.8★928 rev
Newest
by launch date
Oral-B Electric Toothbrush Replacement Brush Heads CrossAction White 1 Count + 1 Sensitive White
Oral-B$18.6247 rev
Cross Action Replacement Toothbrush Heads Compatible with Oral-B Braun 12 Pack with Color-Coded Rings for Family with 360 Angled Bristles Fits 7000/Pro 1000/500/3000 Series Medium Stiffness
ZyuSiKei$15.687 rev
BKIX Replacement Brush Heads Compatible with Braun Oral B Pro 500 1000 Toothbrush Fit Smart 1500 Genius X Cross Sensitive Brush Head Refills Medium Softness 8 Count
BKIX$10.26637 rev
Oral-B Pro Cross Action Electric Toothbrush Head X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 8 Toothbrush Heads Black
Oral-B$35.4911,694 rev
Oral-B Pro Cross Action Toothbrush Heads for Electric Toothbrush Pack of 10 Suitable for a Post Box
Oral-B$35.499,382 rev
Trending
90-day click momentumOral-B Electric Toothbrush Replacement Brush Heads CrossAction White 1 Count + 1 Sensitive White
Oral-B$18.624.7★
Cross Action Replacement Toothbrush Heads Compatible with Oral-B Braun 12 Pack with Color-Coded Rings for Family with 360 Angled Bristles Fits 7000/Pro 1000/500/3000 Series Medium Stiffness
ZyuSiKei$15.684.1★
4Pcs Electric Spin Toothbrush Replacement Heads Sensitive Dual Clean Rotating Sets Fit for Braun Oral B Cross Action Power 4732 3733 4734
NUHUi$9.564.5★
BKIX Replacement Brush Heads Compatible with Braun Oral B Pro 500 1000 Toothbrush Fit Smart 1500 Genius X Cross Sensitive Brush Head Refills Medium Softness 8 Count
BKIX$10.264.3★
Oral-B Deep Clean Battery Powered Toothbrush Replacement Brush Heads Refill Soft 2 Count
Oral-B$8.964.8★
What buyers say about oral b cross action replacement head
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality is solid”
“Best price”
“Exact fit”
“As advertised”
“Works well at cleaning”
“Great brush”
“My dentist is happy”
“Great functionality”
“Very durable as expected”
“Ease to use”
What buyers complain about
“Not worth it”
“Too Big”
“Very cheap quality”
“Its actually white colored not blue”
“Not soft at all”
“note that these would not be compatible”
“has a short life”
“Needs improvement”
“Incorrect Product Description”
“I tried going on the cheap with non-Oral-B heads for my Oral-B power base”
Top return reasons
Common questions
- Is oral b cross action replacement head profitable to sell on Amazon United States?
- The niche generates $542K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the oral b cross action replacement head niche?
- 7 brands and 73 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in oral b cross action replacement head?
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.7%.
- When does demand for oral b cross action replacement head peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the oral b cross action replacement head niche?
- Listings span $8.43–$38.42; the average listing price is $20.82 (sweet spot $15–$100). The average incumbent carries 18,939 reviews — the moat a new listing must climb.