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Oracare

Fail

Demand is soft, at -57.7% this quarter, so Oracare is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$88K/yr79K searches / yr
90-day growth
-57.7%search demand this quarter
Competition
87%top-5 click share · 8 brands · 8 sellers

Flapen Score

Oracare against its category

The dotted line is the Health & Household average. Past it, Oracare is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oracare market on Amazon at a glance

Shoppers on Amazon United States searched for Oracare 79K times last year and spent an estimated $88K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -57.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-57.7%
Conversion, latest week
3.1%
Market size, estimated
$88Ka year
Peak month
January3.3× the quietest month
Top search term
oracare29K searches a year

02 · Price

A sale here is worth $35.63.

Listings sell for $35.63 on average, from $25.26 to $80.63. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $35.63 that is $9K to $18K a year per listing.

Average price
$35.63inside the $15 to $100 sweet spot
Price range
$25.26–$80.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$9K–$18K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #1,450 within Multivitamins. It carries 812 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#1,450in Multivitamins
Average rating
4.01 starsAmazon United States average 4.42 stars
Average reviews
812per listing
Listings tracked
9

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
60 months

Products

Top Oracare products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

8

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

7%

  • Brand 141%
  • Brand 225%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (2 brands, 7%)

Demand

Oracare search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Oracare search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oracare29K/yr
  • oral defense20K/yr
  • oracare oral defense9K/yr
  • oral defence9K/yr
  • ora care2K/yr
  • oralite3K/yr
  • oral defence probiotics3K/yr
  • oral defense for bad breath3K/yr

Reviews and returns

What reviews say buyers love and hate about Oracare

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Oral Hygiene”
14%of negative reviews mention “Value For Money”
0.1%of orders come back
“Overpriced”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Oracare questions

Answered from the same tracked data.