Orabase
FailThe top 5 brands take 100% of clicks, so Orabase is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $360K/yr172K searches / yr
- 90-day growth
- +1.7%search demand this quarter
- Competition
- 93%top-5 click share · 3 brands · 30 sellers
Flapen Score
Orabase against its category
The dotted line is the Health & Household average. Past it, Orabase is stronger. Inside it, weaker.
Market
The Orabase market on Amazon at a glance
Shoppers on Amazon United States searched for Orabase 172K times last year and spent an estimated $360K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 19.0% of those searches ended in a purchase.
Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $360K a year.
- Searches, last 12 months
- 172K
- Growth, 90 days vs prior 90
- +1.7%
- Conversion, latest week
- 19.0%
- Market size, estimated
- $360Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- benzodent50K searches a year
02 · Price
A sale here is worth $11.05.
Listings sell for $11.05 on average, from $5.35 to $26.73. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 5,000 to 6,000 of them. At $11.05 that is $55K to $66K a year per listing.
- Average price
- $11.05under the $15 to $100 sweet spot
- Price range
- $5.35–$26.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $55K–$66K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #101 within Joint & Muscle Pain Relief. It carries 3,386 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #101in Joint & Muscle Pain Relief
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 3,386per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Orabase products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Benzodent Maximum Strength Dental and Oral Pain Relieving Cream for Dentures Mouth Sores and Braces Long lasting Topical Anesthetic 1oz
- Price
- $10.28
- Rating
- 4.6/5
- Reviews
- 6,589
- Age
- 19y ago

Zilactin-B Fast Acting Canker Sore Treatment - Long Lasting Protection and Oral Pain Relief of Canker Sores Mouth Sores and Gum Irritations Made in USA 0.25oz Gel Pack of 1
- Price
- $10.62
- Rating
- 4.5/5
- Reviews
- 1,453
- Age
- 2y ago

Benzodent Maximum Strength Dental and Oral Pain Relieving Cream for Dentures Mouth Sores and Braces Long lasting Topical Anesthetic 0.25 oz
- Price
- $5.35
- Rating
- 4.6/5
- Reviews
- 6,551
- Age
- 9y ago

Zilactin Early Relief Cold Sore Treatment - Fast Relief of Cold Sores and Fever Blisters Made in USA 0.25oz Gel Pack of 1
- Price
- $9.96
- Rating
- 4.7/5
- Reviews
- 580
- Age
- 2y ago

Benzodent Dental Pain Relieving Cream 1 Ounce - Pack of 3
- Price
- $26.73
- Rating
- 4.9/5
- Reviews
- 980
- Age
- 9y ago
Trending
estimated 90-day click momentum
Benzodent Dental Pain Relieving Cream 1 Ounce - Pack of 3
- Price
- $26.73
- Rating
- 4.9/5
- Reviews
- 980
- Age
- 9y ago

Orajel 3X for Mouth Sores: Maximum Strength Gel Tube 0.42oz- from #1 Oral Pain Relief Brand
- Price
- $6.65
- Rating
- 4.6/5
- Reviews
- 6,939
- Age
- 6y ago

Zilactin-B Fast Acting Canker Sore Treatment - Long Lasting Protection and Oral Pain Relief of Canker Sores Mouth Sores and Gum Irritations Made in USA 0.25oz Gel Pack of 1
- Price
- $10.62
- Rating
- 4.5/5
- Reviews
- 1,453
- Age
- 2y ago

Benzodent Dental Pain Relieving Cream for Dentures and Braces 0.25 Ounce Tube
- Price
- $7.73
- Rating
- 4.6/5
- Reviews
- 612
- Age
- 19y ago

Benzodent Maximum Strength Dental and Oral Pain Relieving Cream for Dentures Mouth Sores and Braces Long lasting Topical Anesthetic 1oz
- Price
- $10.28
- Rating
- 4.6/5
- Reviews
- 6,589
- Age
- 19y ago
Newest
by launch date
Zilactin-B Fast Acting Canker Sore Treatment - Long Lasting Protection and Oral Pain Relief of Canker Sores Mouth Sores and Gum Irritations Made in USA 0.25oz Gel Pack of 1
- Price
- $10.62
- Rating
- 4.5/5
- Reviews
- 1,453
- Age
- 2y ago

Zilactin Early Relief Cold Sore Treatment - Fast Relief of Cold Sores and Fever Blisters Made in USA 0.25oz Gel Pack of 1
- Price
- $9.96
- Rating
- 4.7/5
- Reviews
- 580
- Age
- 2y ago

Orajel 3X for Mouth Sores: Maximum Strength Gel Tube 0.42oz- from #1 Oral Pain Relief Brand
- Price
- $6.65
- Rating
- 4.6/5
- Reviews
- 6,939
- Age
- 6y ago

Benzodent Dental Pain Relieving Cream 1 Ounce - Pack of 3
- Price
- $26.73
- Rating
- 4.9/5
- Reviews
- 980
- Age
- 9y ago

Benzodent Maximum Strength Dental and Oral Pain Relieving Cream for Dentures Mouth Sores and Braces Long lasting Topical Anesthetic 0.25 oz
- Price
- $5.35
- Rating
- 4.6/5
- Reviews
- 6,551
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
30
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- Benzodent57%
- Zilactin41%
- Orajel2%
- Open — no brand owns it (0%)
Demand
Orabase search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Orabase search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- benzodent50K/yr
- zilactin28K/yr
- orabase paste with benzocaine18K/yr
- benzodent for dentures pain20K/yr
- zilactin b canker sore gel14K/yr
- zilactin b14K/yr
- benzodent maximum strength dental pain relieving cream9K/yr
- kenalog in orabase paste8K/yr
- colgate orabase paste with benzocaine3K/yr
- zilactin cold sore gel4K/yr
Reviews and returns
What reviews say buyers love and hate about Orabase
We read the reviews and the return reasons for every product selling here.
“hurts really bad”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Orabase questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









