Skip to content

Orabase

Fail

The top 5 brands take 100% of clicks, so Orabase is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$360K/yr172K searches / yr
90-day growth
+1.7%search demand this quarter
Competition
93%top-5 click share · 3 brands · 30 sellers

Flapen Score

Orabase against its category

The dotted line is the Health & Household average. Past it, Orabase is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orabase market on Amazon at a glance

Shoppers on Amazon United States searched for Orabase 172K times last year and spent an estimated $360K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 19.0% of those searches ended in a purchase.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $360K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
19.0%
Market size, estimated
$360Ka year
Peak month
October1.9× the quietest month
Top search term
benzodent50K searches a year

02 · Price

A sale here is worth $11.05.

Listings sell for $11.05 on average, from $5.35 to $26.73. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 5,000 to 6,000 of them. At $11.05 that is $55K to $66K a year per listing.

Average price
$11.05under the $15 to $100 sweet spot
Price range
$5.35–$26.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
5,000–6,000
Revenue per listing a year
$55K–$66K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #101 within Joint & Muscle Pain Relief. It carries 3,386 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#101in Joint & Muscle Pain Relief
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
3,386per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Orabase products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 241%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Orabase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Orabase search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • benzodent50K/yr
  • zilactin28K/yr
  • orabase paste with benzocaine18K/yr
  • benzodent for dentures pain20K/yr
  • zilactin b canker sore gel14K/yr
  • zilactin b14K/yr
  • benzodent maximum strength dental pain relieving cream9K/yr
  • kenalog in orabase paste8K/yr
  • colgate orabase paste with benzocaine3K/yr
  • zilactin cold sore gel4K/yr

Reviews and returns

What reviews say buyers love and hate about Orabase

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Efficiency”
14%of negative reviews mention “Pain Relief-Overall”
0.1%of orders come back
“hurts really bad”
A buyer, on “Pain Relief-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Orabase questions

Answered from the same tracked data.