Is orabase profitable to sell on Amazon United States?

The niche generates $360K/yr across 7 tracked products. 90-day search growth is +1.7%. Flapen's verdict: Skip it (42/100).

How competitive is the orabase niche?

3 brands and 30 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in orabase?

Top complaints mined from reviews: Pain Relief-Overall, Oral Hygiene, Taste-Overall. The return rate is 0.1%.

When does demand for orabase peak?

Demand is steady year-round — the busiest month runs 1.9× the quietest.

What does it cost to enter the orabase niche?

Listings span $5.35–$26.73; the average listing price is $11.05 (sweet spot $15–$100). The average incumbent carries 3,386 reviews — the moat a new listing must climb.

orabase

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible19.0%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.35–$26.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$360K

$360K/yr · 172K searches

Avg price

Okay$11.05

avg listing price — sweet spot $15–$100

Review moat

Okay3,386.29

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+1.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, orabase is a $360K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

orabase market data

Units sold / yr: 30K–40K; avg 5,000–6,000/product
Revenue / yr: $332K–$442K; units × avg price
Conversion rate: 19.0%
Avg BSR: #101
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 80 months
Avg seller age: 148 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Benzodent57%
Zilactin41%
Orajel2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.9×

Open Trend

Top orabase search terms

benzodent50K/yr +3.8%19.6% conv.
zilactin28K/yr -1.2%23.3% conv.
orabase paste with benzocaine18K/yr +15.4%5.4% conv.
benzodent for dentures pain20K/yr -16.0%19.7% conv.
zilactin b canker sore gel14K/yr +6.8%27.0% conv.
zilactin b14K/yr -7.0%22.1% conv.
benzodent maximum strength dental pain relieving cream9K/yr +25.0%19.1% conv.
kenalog in orabase paste8K/yr +7.9%2.1% conv.
colgate orabase paste with benzocaine3K/yr +2.4%2.8% conv.
zilactin cold sore gel4K/yr -42.0%15.4% conv.

All search terms

Top orabase products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Benzodent Maximum Strength Dental and Oral Pain Relieving Cream for Dentures Mouth Sores and Braces Long lasting Topical Anesthetic 1oz

Benzodent$10.284.6★6,589 rev

Zilactin-B Fast Acting Canker Sore Treatment - Long Lasting Protection and Oral Pain Relief of Canker Sores Mouth Sores and Gum Irritations Made in USA 0.25oz Gel Pack of 1

Zilactin$10.624.5★1,453 rev

Benzodent Maximum Strength Dental and Oral Pain Relieving Cream for Dentures Mouth Sores and Braces Long lasting Topical Anesthetic 0.25 oz

Benzodent$5.354.6★6,551 rev

Zilactin Early Relief Cold Sore Treatment - Fast Relief of Cold Sores and Fever Blisters Made in USA 0.25oz Gel Pack of 1

Zilactin$9.964.7★580 rev

Benzodent Dental Pain Relieving Cream 1 Ounce - Pack of 3

Benzodent$26.734.9★980 rev

Newest

by launch date

Zilactin-B Fast Acting Canker Sore Treatment - Long Lasting Protection and Oral Pain Relief of Canker Sores Mouth Sores and Gum Irritations Made in USA 0.25oz Gel Pack of 1

Zilactin$10.621,453 rev

2y ago

Zilactin Early Relief Cold Sore Treatment - Fast Relief of Cold Sores and Fever Blisters Made in USA 0.25oz Gel Pack of 1

Zilactin$9.96580 rev

2y ago

Orajel 3X for Mouth Sores: Maximum Strength Gel Tube 0.42oz- from #1 Oral Pain Relief Brand

Orajel$6.656,939 rev

6y ago

Benzodent Dental Pain Relieving Cream 1 Ounce - Pack of 3

Benzodent$26.73980 rev

9y ago

Benzodent Maximum Strength Dental and Oral Pain Relieving Cream for Dentures Mouth Sores and Braces Long lasting Topical Anesthetic 0.25 oz

Benzodent$5.356,551 rev

9y ago

What buyers say about orabase

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency16%

“Does its job well”

Oral Hygiene13%

“Great for use on gums for sore from new dentures”

Tooth Sensitivity11%

“Great for helping sores heal from dentures”

Quality-Overall9%

“Solid Product”

Advertised Vs Actual Product7%

“As advertised”

Cold Relief4%

“Works great for cold sores”

Value For Money4%

“Worth every penny”

Fever Relief3%

“This cleared up my teens canker sores in one day”

Ease Of Application2%

“Easy to apply”

Itch Relief2%

“It really takes care of those sores”

What buyers complain about

Pain Relief-Overall14%

“hurts really bad”

Oral Hygiene9%

“Oralgel mouth sore gel”

Taste-Overall7%

“Doesnt taste the greatest”

Adhesion/Stickiness4%

“you need to use adhesive”

Size-Overall4%

“Larger 1oz”

Ease Of Use4%

“it isn't the easiest to rub in”

Durability4%

“for not as long”

Functionality-Overall3%

“I didnt get very good results”

Value For Money3%

“I was disappointed by price”

Dilute/Watery2%

“a bit more watery you just put it on a q tip. a little goes a long way dont overdo it”

Top return reasons

Functionality-Overall42%

Joint Pain12%

Pain Relief-Overall12%

Tooth Brightening8%

Storage Capacity8%

Size-Overall8%

Age Suitability8%

Taste-Overall4%

Common questions

Is orabase profitable to sell on Amazon United States?: The niche generates $360K/yr across 7 tracked products. 90-day search growth is +1.7%. Flapen's verdict: Skip it (42/100).
How competitive is the orabase niche?: 3 brands and 30 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in orabase?: Top complaints mined from reviews: Pain Relief-Overall, Oral Hygiene, Taste-Overall. The return rate is 0.1%.
When does demand for orabase peak?: Demand is steady year-round — the busiest month runs 1.9× the quietest.
What does it cost to enter the orabase niche?: Listings span $5.35–$26.73; the average listing price is $11.05 (sweet spot $15–$100). The average incumbent carries 3,386 reviews — the moat a new listing must climb.