Optifast

Shoppers searched for this 757K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

757K

Growth, 90 days vs prior 90

+4.6%

Conversion, latest week

10.7%

Market size, estimated

$1.8Ma year

Peak month

January2.0× the quietest month

Top search term

nugo protein bars239K searches a year

Listings sell for $21.87 on average, from $1.89 to $48.03. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $21.87 that is $44K to $55K a year per listing.

Average price

$21.87inside the $15 to $100 sweet spot

Price range

$1.89–$48.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,000–2,500

Revenue per listing a year

$44K–$55K

Returns

0.0%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #128 within Nutrition Bars & Drinks. It carries 984 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#128in Nutrition Bars & Drinks

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

984per listing

Listings tracked

30

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

71 months