Optavia Bars
FailThe top 5 brands take 99% of clicks, so Optavia Bars is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $146K/yr122K searches / yr
- 90-day growth
- -1.0%search demand this quarter
- Competition
- 67%top-5 click share · 6 brands · 426 sellers
Flapen Score
Optavia Bars against its category
The dotted line is the Health & Household average. Past it, Optavia Bars is stronger. Inside it, weaker.
Market
The Optavia Bars market on Amazon at a glance
Shoppers on Amazon United States searched for Optavia Bars 122K times last year and spent an estimated $146K. The top 5 brands take 99% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.
- Searches, last 12 months
- 122K
- Growth, 90 days vs prior 90
- -1.0%
- Conversion, latest week
- 6.0%
- Market size, estimated
- $146Ka year
- Peak month
- August1.9× the quietest month
- Top search term
- think delight protein bars20K searches a year
02 · Price
A sale here is worth $19.83.
Listings sell for $19.83 on average, from $6.50 to $28.63. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $19.83 that is $10K to $15K a year per listing.
- Average price
- $19.83inside the $15 to $100 sweet spot
- Price range
- $6.50–$28.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $10K–$15K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #331 within Nutrition Bars & Drinks. It carries 3,949 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #331in Nutrition Bars & Drinks
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 3,949per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Optavia Bars products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
think! Delight Protein Bars Chocolate Peanut Butter Pie Low Sugar & Low Carb Gluten-Free Snack Keto Friendly Snacks 12 Count (Packaging May Vary)
- Price
- $19.07
- Rating
- 4.2/5
- Reviews
- 2,029
- Age
- 3y ago

Atkins Caramel Chocolate Nut Roll Snack Bar Protein Snack 7g Protein 2g Sugar High Fiber Snack 16 Count
- Price
- $20.71
- Rating
- 4.7/5
- Reviews
- 3,263
- Age
- 3y ago

think! Delight Keto Protein Bars Healthy Low Carb Gluten Free Snack - Chocolate Mousse Pie 10 Count (Packaging May Vary)
- Price
- $20.94
- Rating
- 4.3/5
- Reviews
- 1,237
- Age
- 5y ago

Atkins Endulge Caramel Nut Chew Bar Low Sugar Snack Dessert Bar High Fiber Bar 1g Sugar 10 Count
- Price
- $10.46
- Rating
- 4.6/5
- Reviews
- 12,262
- Age
- 11y ago

Extend Sugar Free Protein Bars Perfect Diabetic Snacks High Protein and Fiber Hunger Control & Steady Energy Low Carb Keto Friendly (12 Count Chocolate Peanut Butter)
- Price
- $28.21
- Rating
- 4.2/5
- Reviews
- 1,562
- Age
- 2y ago
Trending
estimated 90-day click momentum
Extend Sugar Free Protein Bars Perfect Diabetic Snacks High Protein and Fiber Hunger Control & Steady Energy Low Carb Keto Friendly (12 Count Chocolate Peanut Butter)
- Price
- $28.21
- Rating
- 4.2/5
- Reviews
- 1,562
- Age
- 2y ago

Atkins Endulge Caramel Nut Chew Bar Dessert Favorite 1g Sugar Good Source of Fiber 5 Count
- Price
- $6.50
- Rating
- 4.6/5
- Reviews
- 4,926
- Age
- 20y ago

think! Delight Keto Protein Bars Healthy Low Carb Gluten Free Snack - Chocolate Mousse Pie 10 Count (Packaging May Vary)
- Price
- $20.94
- Rating
- 4.3/5
- Reviews
- 1,237
- Age
- 5y ago

Extend Nutrition Sugar Free High Protein Bars Perfect Sugar Free Snacks for Diabetes Protein Bars for Hunger Control & Steady Energy Low Carb Keto Intermittent Fasting Rich Chocolate 12 Count
- Price
- $28.23
- Rating
- 4.0/5
- Reviews
- 503
- Age
- 18y ago

Atkins Peanutty Overload Snack Bar Protein Snack High in Fiber 2g Sugar 5 Count
- Price
- $7.10
- Rating
- 4.6/5
- Reviews
- 311
- Age
- 1y ago
Newest
by launch date
Atkins Peanutty Overload Snack Bar Protein Snack High in Fiber 2g Sugar 5 Count
- Price
- $7.10
- Rating
- 4.6/5
- Reviews
- 311
- Age
- 1y ago

Extend Sugar Free Protein Bars Perfect Diabetic Snacks High Protein and Fiber Hunger Control & Steady Energy Low Carb Keto Friendly (12 Count Chocolate Peanut Butter)
- Price
- $28.21
- Rating
- 4.2/5
- Reviews
- 1,562
- Age
- 2y ago

Extend Sugar Free Protein Bars Perfect Diabetic Snacks High Protein and Fiber Hunger Control & Steady Energy Low Carb Keto Friendly (Peanut Butter)
- Price
- $27.98
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 2y ago

Atkins Caramel Chocolate Nut Roll Snack Bar Protein Snack 7g Protein 2g Sugar High Fiber Snack 16 Count
- Price
- $20.71
- Rating
- 4.7/5
- Reviews
- 3,263
- Age
- 3y ago

think! Delight Protein Bars Chocolate Peanut Butter Pie Low Sugar & Low Carb Gluten-Free Snack Keto Friendly Snacks 12 Count (Packaging May Vary)
- Price
- $19.07
- Rating
- 4.2/5
- Reviews
- 2,029
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
426
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
0%
- think!46%
- Atkins30%
- Extend Bar19%
- WonderSlim2%
- Quest2%
- IQBAR1%
- Open — no brand owns it (0%)
Demand
Optavia Bars search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 1.9×
Search terms
Top Optavia Bars search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- think delight protein bars20K/yr
- think keto protein bars11K/yr
- atkins caramel chocolate nut roll bar13K/yr
- optavia bars12K/yr
- atkins caramel nut chew bar8K/yr
- think keto bars6K/yr
- think delight9K/yr
- extend bars for diabetics5K/yr
- extend nutrition bars for diabetics4K/yr
- keto snack bars6K/yr
Reviews and returns
What reviews say buyers love and hate about Optavia Bars
We read the reviews and the return reasons for every product selling here.
“Didnt like the taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Optavia Bars questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









