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Opalite

Fail

Shoppers spend an estimated $14K a year here, so Opalite is a Fail.

Flapen Score
29
29 / 100
Ranks 14,489 of 14,768 Health & Household niches · −20 vs the category median of 49
Market size
$14K/yr98K searches / yr
90-day growth
-38.6%search demand this quarter
Competition
83%top-5 click share · 7 brands · 8 sellers

Flapen Score

Opalite against its category

The dotted line is the Health & Household average. Past it, Opalite is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Opalite market on Amazon at a glance

Shoppers on Amazon United States searched for Opalite 98K times last year and spent an estimated $14K. The top 5 brands take 94% of clicks. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -38.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-38.6%
Conversion, latest week
1.1%
Market size, estimated
$14Ka year
Top search term
opalite85K searches a year

02 · Price

A sale here is worth $13.43.

Listings sell for $13.43 on average, from $6.00 to $29.69. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $13.43 that is $0 to $1K a year per listing.

Average price
$13.43under the $15 to $100 sweet spot
Price range
$6.00–$29.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #386 within Healing Crystals. It carries 467 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
2.5%
Average rank
#386in Healing Crystals
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
467per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Opalite products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

8

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

3%

  • Brand 165%
  • Brand 216%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Opalite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJun

Peak months: Feb, Dec · busiest ÷ quietest = 3.3× · 7 of 12 months tracked

Search terms

Top Opalite search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • opalite85K/yr
  • opalite stone8K/yr
  • opalite crystal5K/yr

Reviews and returns

What reviews say buyers love and hate about Opalite

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Advertised Vs Actual Product”
75%of negative reviews mention “Advertised Vs Actual Product”
1.5%of orders come back
“Misleading”
A buyer, on “Advertised Vs Actual Product”75% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Opalite questions

Answered from the same tracked data.