opalescence teeth whitening 10%
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Incredible$33.73–$82.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$55.69avg listing price — sweet spot $15–$100
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Growth
Good+37.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,393.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad$92K$92K/yr · 17K searches
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, opalescence teeth whitening 10% is a $92K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
opalescence teeth whitening 10% market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $84K–$111K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 71 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Opalescence100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — +37.0% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.4×
Top opalescence teeth whitening 10% search terms
- opalescence teeth whitening 10%11K/yr
- opalescence 10%5K/yr
- opalescence teeth whitening 10 percent2K/yr
Top opalescence teeth whitening 10% products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Opalescence 10% Teeth Whitening Kit - Gel Syringes Refills - Low Sensitivity (4 Syringes) - Carbamide Peroxide - Made in the USA by Ultradent 5211-2
Opalescence$33.734.5★762 rev
Opalescence Go 10% - Prefilled Teeth Whitening Trays Kit (10 Treatments) - 10% Hydrogen Peroxide - Mint Made by Ultradent Products. Go Teeth Whitening Kit -Mint- GO10-5193-1
Opalescence$82.194.3★1,359 rev
Opalescence 10% Teeth Whitening Kit - Gel Syringes Refills - Low Sensitivy (8 Units) - Carbamide Peroxide - Made in the USA by Ultradent 5211-4
Opalescence$63.344.5★395 rev
Opalescence 10% Gel Syringes Teeth Whitening - Refill Kit (4 Syringes Total) Carbamide Peroxide. Made by Ultradent in Melon Flavor. Tooth Whitening Refill Syringes
Opalescence$33.864.5★83 rev
Opalescence GO 15 Whitening Bundle - (7 Treatments) Hydrogen Peroxide Prefilled Teeth Whitening Trays and Travel Sensitive Whitening Toothpaste 1 Oz - Mint Flavor- Includes a Toothbrush - 6288-1T
Opalescence$58.164.3★1,674 rev
Newest
by launch dateOpalescence GO 15 Whitening Bundle - (7 Treatments) Hydrogen Peroxide Prefilled Teeth Whitening Trays and Travel Sensitive Whitening Toothpaste 1 Oz - Mint Flavor- Includes a Toothbrush - 6288-1T
Opalescence$58.161,674 rev
Opalescence GO 15 Mint Whitening Bundle - (7 Treatments) Hydrogen Peroxide Prefilled Teeth Whitening Trays and Travel Whitening Sensitivity Toothpaste 1 Oz - Mint Flavor - 6288-1
Opalescence$59.1610,931 rev
Opalescence GO 15 Whitening Bundle - (7 Treatments) Hydrogen Peroxide Prefilled Teeth Whitening Trays and Travel Original Whitening Toothpaste 1 Oz - Mint Flavor - Includes Toothbrush 6238-1T
Opalescence$59.601,674 rev
Opalescence Go 10% - Prefilled Teeth Whitening Trays Kit (10 Treatments) - 10% Hydrogen Peroxide - Mint Made by Ultradent Products. Go Teeth Whitening Kit -Mint- GO10-5193-1
Opalescence$82.191,359 rev
Opalescence Go 15- Prefilled Teeth Whitening Trays Kit - 15% Hydrogen Peroxide - (10 Treatments) Dentist Recomended - Made by Ultradent Products. Teeth Whitening Kit -Mint - 5194-1
Opalescence$77.2110,931 rev
Trending
90-day click momentumOpalescence GO 15 Mint Whitening Bundle - (7 Treatments) Hydrogen Peroxide Prefilled Teeth Whitening Trays and Travel Whitening Sensitivity Toothpaste 1 Oz - Mint Flavor - 6288-1
Opalescence$59.164.3★
Opalescence GO 15 Whitening Bundle - (7 Treatments) Hydrogen Peroxide Prefilled Teeth Whitening Trays and Travel Original Whitening Toothpaste 1 Oz - Mint Flavor - Includes Toothbrush 6238-1T
Opalescence$59.604.3★
Opalescence 10% Gel Syringes Teeth Whitening - Refill Kit (4 Syringes Total) Carbamide Peroxide. Made by Ultradent in Melon Flavor. Tooth Whitening Refill Syringes
Opalescence$33.864.5★
Opalescence Go 15- Prefilled Teeth Whitening Trays Kit - 15% Hydrogen Peroxide - (10 Treatments) Dentist Recomended - Made by Ultradent Products. Teeth Whitening Kit -Mint - 5194-1
Opalescence$77.214.3★
Opalescence 15% Gel Syringes Teeth Whitening Refill Kit - Low Sensitivity (4 Syringes) - Cool Mint - Carbamide Peroxide - Made in The USA by Ultradent Tooth Whitening - 5195-2
Opalescence$33.934.5★
What buyers say about opalescence teeth whitening 10%
What buyers praise and complain about, mined from review topics.What buyers love
“Teeth whitening”
“Theyre very easy to use once you get the hang of it”
“Its affordable”
“This kit is high quality”
“Effective”
“They don't make my teeth sensitive AT ALL”
“Brighter Smile”
“Followed instructions exactly”
“They fit me good”
“which makes it easy to stick with”
What buyers complain about
“Trays not working”
“way too expensive”
“Did not adhere to my teeth”
“However, two months after receiving them, I find the remaining ten are all dried up inside their sealed cases”
“Garbage”
“Very difficult to apply”
“I drink coffee and a Diet Coke daily so had some discoloration and yellowing”
“Didnt notice much of a difference after using several times”
“These do not work as advertised”
“The instructions did not indicate if you receive the product this is the way it should work”
Top return reasons
Common questions
- Is opalescence teeth whitening 10% profitable to sell on Amazon United States?
- The niche generates $92K/yr across 9 tracked products. 90-day search growth is +37.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the opalescence teeth whitening 10% niche?
- 1 brands and 2 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in opalescence teeth whitening 10%?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Adhesion/Stickiness. The return rate is 0.8%.
- When does demand for opalescence teeth whitening 10% peak?
- Demand peaks in Jul; the busiest month runs 2.4× the quietest.
- What does it cost to enter the opalescence teeth whitening 10% niche?
- Listings span $33.73–$82.19; the average listing price is $55.69 (sweet spot $15–$100). The average incumbent carries 3,393 reviews — the moat a new listing must climb.