Is onigiri wrappers profitable to sell on Amazon United States?

The niche generates $349K/yr across 17 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -42.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the onigiri wrappers niche?

16 brands and 59 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in onigiri wrappers?

Top complaints mined from reviews: Ease Of Use, Size-Overall, Instructions/User Manual/Troubleshooting. The return rate is 0.3%.

When does demand for onigiri wrappers peak?

Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the onigiri wrappers niche?

Listings span $7.81–$27.67; the average listing price is $14.69 (sweet spot $15–$100). The average incumbent carries 1,319 reviews — the moat a new listing must climb.

onigiri wrappers

Worth a look

Shows low returns (0.3%), but soft demand (-42.8% this quarter) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.69

avg listing price — sweet spot $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Price range

Good$7.81–$27.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,318.59

avg incumbent reviews — the moat a new listing must climb

Market size

Good$349K

$349K/yr · 306K searches

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-42.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, onigiri wrappers is a $349K/yr Amazon United States market (306K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

onigiri wrappers market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: $294K–$367K; units × avg price
Conversion rate: 7.8%
Avg BSR: #2,993
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 6.5%
Avg brand age: 35 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

30%

MYUNGGA21%
NICE WITCH'S12%
アートナップ12%
Snackathon11%
LEQC8%
UNHA'S ASIAN SNACK BOX7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -42.8% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top onigiri wrappers search terms

onigiri wrappers209K/yr -46.4%6.9% conv.
onigiri seaweed wrappers35K/yr -31.6%7.1% conv.
onigiri seaweed11K/yr -47.2%6.8% conv.
onigiri wrapper9K/yr -40.7%5.3% conv.
musubi wrappers5K/yr -3.3%1.4% conv.
onigiri wrap6K/yr -47.4%7.1% conv.
rice ball wrapper4K/yr -26.6%5.6% conv.
onigiri wrappers plastic4K/yr -25.9%4.4% conv.
triangle kimbap4K/yr -7.8%2.0% conv.
onigiri nori3K/yr +3.8%7.1% conv.

All search terms

Top onigiri wrappers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kaneyama Seaweed Wrappers for Triangular Onigiri Rice Ball (50 Sheets Refill)

MYUNGGA$17.984.8★996 rev

[50 sheets] Nice witchs Seaweed Wrappers for Triangle Rice Ball Korean Gimbap Nori Onigiri Sheets for Easy Homemade Cooking

NICE WITCH'S$16.524.7★152 rev

Artnap 50pcs Art Nap Rice Ball Film - Triangular Clear/Transparent Unframed Wall Mount Kitchen Bento Japanese Adult Unisex

アートナップ$7.814.5★62 rev

LEQC Onigiri Wrapper with Nori Separator Rice Ball Packaging to Keep Seaweed Crispy Disposable Japanese Onigiri Wrapper 100 Count

LEQC$26.985.0★5 rev

Unhas Korean Onigiri Seaweed Wrappers for Rice Balls 40 Sheets

UNHA'S ASIAN SNACK BOX$13.974.1★15 rev

Newest

by launch date

Snackathon Onigiri Seaweed Wrappers (30 Sheets) Made in Korea Premium Roasted Nori for Triangle Onigiri Rice Balls & Gimbap Includes Cute Sealing Stickers

Snackathon$10.5926 rev

4mo ago

Snackathon Onigiri Seaweed Wrappers (15 Sheets) Made in Korea Premium Roasted Nori for Triangle Rice Balls Gimbap Korean Food Lunch and Snack Box Includes Cute Sealing Stickers

Snackathon$8.1126 rev

4mo ago

Unhas Korean Onigiri Seaweed Wrappers for Rice Balls 40 Sheets

UNHA'S ASIAN SNACK BOX$13.9715 rev

5mo ago

100-Pack Onigiri Wrappers with Stickers - Food Grade Plastic Musubi Wrappers for Triangle Rice Balls Microwave & Fridge Safe Perfect for Bento & Picnic

feelP0P0$8.953 rev

6mo ago

LEQC Onigiri Wrapper with Nori Separator Rice Ball Packaging to Keep Seaweed Crispy Disposable Japanese Onigiri Wrapper 100 Count

LEQC$26.985 rev

6mo ago

What buyers say about onigiri wrappers

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall21%

“Great tasting”

Ease Of Use19%

“Easy and Convenient”

Quality-Overall10%

“Good quality”

Value For Money9%

“Reasonably priced”

Crispiness6%

“Tasty and crispy”

Flavor3%

“have a great flavor”

Freshness3%

“It seems fresh”

Nutritional Content2%

“Overall, a tasty, healthy, and convenient snack”

Durability2%

“They are very durable”

Advertised Vs Actual Product2%

“Just as I thought”

What buyers complain about

Ease Of Use12%

“Kinda hard to use”

Size-Overall7%

“small”

Instructions/User Manual/Troubleshooting6%

“There are no instructions inside the bag”

Stale/Rotten/Spoiled6%

“taste a little stale”

Value For Money5%

“better cheaper”

Strength5%

“Wayyy too brittle”

Flavor4%

“taste fine. not flavored”

Advertised Vs Actual Product4%

“*PRODUCT DOESNT WORK AS ADVERTISED* *PRODUCT DOESNT WORK AS ADVERTISED*”

Taste-Overall4%

“Bad taste”

Color4%

“not good color”

Top return reasons

Advertised Vs Actual Product50%

Value For Money12%

Size-Overall12%

Functionality-Overall7%

Material Quality5%

Quality-Overall2%

Thin2%

Instructions/User Manual/Troubleshooting2%

Adhesion/Stickiness1%

Ease Of Use1%

Common questions

Is onigiri wrappers profitable to sell on Amazon United States?: The niche generates $349K/yr across 17 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -42.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the onigiri wrappers niche?: 16 brands and 59 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in onigiri wrappers?: Top complaints mined from reviews: Ease Of Use, Size-Overall, Instructions/User Manual/Troubleshooting. The return rate is 0.3%.
When does demand for onigiri wrappers peak?: Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the onigiri wrappers niche?: Listings span $7.81–$27.67; the average listing price is $14.69 (sweet spot $15–$100). The average incumbent carries 1,319 reviews — the moat a new listing must climb.