Onguard

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -54.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $191K a year.

Searches, last 12 months

71K

Growth, 90 days vs prior 90

-54.3%

Conversion, latest week

10.5%

Market size, estimated

$191Ka year

Peak month

September4.5× the quietest month

Top search term

on guard doterra essential oil10K searches a year

Listings sell for $25.56 on average, from $12.22 to $50.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $25.56 that is $6K to $13K a year per listing.

Average price

$25.56inside the $15 to $100 sweet spot

Price range

$12.22–$50.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$6K–$13K

Returns

0.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #102 within Aromatherapy. It carries 4,548 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#102in Aromatherapy

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

4,548per listing

Listings tracked

9

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

91 months