Is onguard profitable to sell on Amazon United States?

The niche generates $191K/yr across 9 tracked products. 90-day search growth is -54.3%. Flapen's verdict: Skip it (39/100).

How competitive is the onguard niche?

5 brands and 26 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in onguard?

Top complaints mined from reviews: Smell, Leak-Proof, Taste-Overall. The return rate is 0.3%.

When does demand for onguard peak?

Demand peaks in Jan–Aug–Sep–Oct–Dec; the busiest month runs 4.5× the quietest.

What does it cost to enter the onguard niche?

Listings span $12.22–$50.88; the average listing price is $25.56 (sweet spot $15–$100). The average incumbent carries 4,548 reviews — the moat a new listing must climb.

onguard

Skip it

Soft demand (-54.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.56

avg listing price — sweet spot $15–$100

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Price range

Great$12.22–$50.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$191K

$191K/yr · 71K searches

Review moat

Bad4,548.44

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad85%

top-5 click share — a locked-up shelf

Growth

Bad-54.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, onguard is a $191K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Aug–Sep–Oct–Dec. Verdict: Skip it — 39/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

onguard market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $153K–$204K; units × avg price
Conversion rate: 10.5%
Avg BSR: #102
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.5%
Avg brand age: 91 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

doTERRA75%
Natural Riches11%
REVIVEEO7%
The Best Essential Oil Co4%
Nexon Botanics3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -54.3% search growth over the last 90 days.

Peak months: Jan, Aug, Sep, Oct, Dec · busiest ÷ quietest = 4.5×

Open Trend

Top onguard search terms

on guard doterra essential oil10K/yr +37.6%9.8% conv.
on guard essential oil33K/yr -68.9%6.5% conv.
immunity essential oil13K/yr -68.8%2.3% conv.
doterra on guard essential oil5K/yr -39.9%6.8% conv.
doterra essential oil on guard2K/yr -37.5%6.0% conv.
onguard essential oils2K/yr -45.6%9.2% conv.
vitality immunity essential oil5K/yr -92.5%0.0% conv.

All search terms

Top onguard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

doTERRA On Guard Essential Oil Protective Blend - 15 ml

doTERRA$50.884.7★4,426 rev

doTERRA - On Guard Touch Essential Oil Protective Blend - 10 mL Roll On

doTERRA$35.884.8★1,192 rev

Natural Riches Five Guards Essential Oil Blend for Health Shield Aromatherapy with Clove Cinnamon Lemon Rosemary Eucalyptus Oil - 30ml

Natural Riches$14.294.6★9,454 rev

doTERRA - On Guard+ Softgels Essential Oil Protective Blend - 60 Softgels

doTERRA$38.584.8★1,723 rev

Immunity Boost 10mL Essential Oil Blend by Revive Essential Oils - 100% Pure Therapeutic Grade for Diffuser Humidifier Massage Aromatherapy Skin & Hair Care

REVIVEEO$15.464.8★1,084 rev

Newest

by launch date

The Best On Guard + Protect Essential Oil Blend- Premium Grade- 100% Pure & Natural for Aromatherapy Diffuser Spa Massage Air Freshener- 10 ml (.33 fl oz)

The Best Essential Oil Co$15.2978 rev

2y ago

Immunity Boost 10mL Essential Oil Blend by Revive Essential Oils - 100% Pure Therapeutic Grade for Diffuser Humidifier Massage Aromatherapy Skin & Hair Care

REVIVEEO$15.461,084 rev

3y ago

Robbers Immunity Essential Oil Blend 30 ml - Immune Boost Aromatherapy for Diffusers - Natural Shield Against Impurities - Nexon Botanics

Nexon Botanics$12.2217,504 rev

6y ago

doTERRA On Guard Sanitizing Mist - 27mL (2 Pack)

doTERRA$24.522,006 rev

8y ago

Natural Riches Five Guards Essential Oil Blend for Health Shield Aromatherapy with Clove Cinnamon Lemon Rosemary Eucalyptus Oil - 30ml

Natural Riches$14.299,454 rev

9y ago

What buyers say about onguard

What buyers praise and complain about, mined from review topics.

What buyers love

Smell43%

“Clean smelling”

Quality-Overall16%

“Excellent product”

Ingredients-Overall6%

“My favorite essential oil thus far”

Cold Relief5%

“My favorite product to fight the common cold season”

Value For Money5%

“Worth it”

Immunity Booster4%

“Great product to support immune system”

Natural Ingredients3%

“Chemical free all natural”

Advertised Vs Actual Product2%

“Item was as described”

Fever Relief2%

“help fight air borne illness”

Vitamin2%

“Great supplement”

What buyers complain about

Smell39%

“Strong odor”

Leak-Proof14%

“Still leaked everywhere”

Taste-Overall8%

“The taste is not amazing”

Size-Overall6%

“Pay attention too the size”

Allergies6%

“Not as good as Young Living Thieves Oil for my allergies”

Quality-Overall6%

“Can't say on the quality as it just arrived last week”

Oily/Greasy6%

“but the oil is unchanged”

Value For Money3%

“it got too expensive”

Top return reasons

Leak-Proof58%

Smell25%

Oily/Greasy5%

Product Condition4%

Advertised Vs Actual Product3%

Size-Overall2%

Itch Relief1%

Taste-Overall1%

Value For Money1%

Strength1%

Common questions

Is onguard profitable to sell on Amazon United States?: The niche generates $191K/yr across 9 tracked products. 90-day search growth is -54.3%. Flapen's verdict: Skip it (39/100).
How competitive is the onguard niche?: 5 brands and 26 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in onguard?: Top complaints mined from reviews: Smell, Leak-Proof, Taste-Overall. The return rate is 0.3%.
When does demand for onguard peak?: Demand peaks in Jan–Aug–Sep–Oct–Dec; the busiest month runs 4.5× the quietest.
What does it cost to enter the onguard niche?: Listings span $12.22–$50.88; the average listing price is $25.56 (sweet spot $15–$100). The average incumbent carries 4,548 reviews — the moat a new listing must climb.