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One Touch Ultra Test Strips

Fail

The top 5 brands take 100% of clicks, so One Touch Ultra Test Strips is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$1.1M/yr464K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
79%top-5 click share · 5 brands · 30 sellers

Flapen Score

One Touch Ultra Test Strips against its category

The dotted line is the Health & Household average. Past it, One Touch Ultra Test Strips is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The One Touch Ultra Test Strips market on Amazon at a glance

Shoppers on Amazon United States searched for One Touch Ultra Test Strips 464K times last year and spent an estimated $1.1M. All 5 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 464K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
464K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
6.7%
Market size, estimated
$1.1Ma year
Peak month
September1.3× the quietest month
Top search term
one touch ultra test strips201K searches a year

02 · Price

A sale here is worth $36.92.

Listings sell for $36.92 on average, from $8.97 to $88.07. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $36.92 that is $55K to $74K a year per listing.

Average price
$36.92inside the $15 to $100 sweet spot
Price range
$8.97–$88.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$55K–$74K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #56 within Diabetes Care. It carries 4,489 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
80%
Out of stock, average day
4.3%
Average rank
#56in Diabetes Care
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
4,489per listing
Listings tracked
15

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
81 months

Products

Top One Touch Ultra Test Strips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 216%
  • Brand 38%
  • Brand 42%
  • Brand 51%

Demand

One Touch Ultra Test Strips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top One Touch Ultra Test Strips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • one touch ultra test strips201K/yr
  • one touch ultra 2 test strips95K/yr
  • one touch test strips29K/yr
  • onetouch ultra 2 test strips26K/yr
  • onetouch ultra test strips 10014K/yr
  • one touch ultra mini test strips15K/yr
  • onetouch ultra test strips10K/yr
  • one touch ultra blue test strips9K/yr
  • one touch select plus test strips7K/yr
  • unistrip glucose test strips8K/yr

Reviews and returns

What reviews say buyers love and hate about One Touch Ultra Test Strips

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
13%of negative reviews mention “Measurement/Reading Accuracy”
0.6%of orders come back
“Many tabs display error on meter”
A buyer, on “Measurement/Reading Accuracy”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common One Touch Ultra Test Strips questions

Answered from the same tracked data.