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One Touch Ultra 2

Maybe

An estimated 0.7% of orders come back. But the top 5 brands take 98% of clicks, so One Touch Ultra 2 is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$1.5M/yr671K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
60%top-5 click share · 7 brands · 64 sellers

Flapen Score

One Touch Ultra 2 against its category

The dotted line is the Health & Household average. Past it, One Touch Ultra 2 is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The One Touch Ultra 2 market on Amazon at a glance

Shoppers on Amazon United States searched for One Touch Ultra 2 671K times last year and spent an estimated $1.5M. The top 5 brands take 98% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 671K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
671K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
5.9%
Market size, estimated
$1.5Ma year
Peak month
May5.4× the quietest month
Top search term
one touch ultra test strips201K searches a year

02 · Price

A sale here is worth $37.13.

Listings sell for $37.13 on average, from $8.97 to $88.07. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $37.13 that is $56K to $74K a year per listing.

Average price
$37.13inside the $15 to $100 sweet spot
Price range
$8.97–$88.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$56K–$74K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #58 within Diabetes Care. It carries 3,456 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
81%
Out of stock, average day
3.0%
Average rank
#58in Diabetes Care
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
3,456per listing
Listings tracked
21

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top One Touch Ultra 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

64

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

1%

  • Brand 173%
  • Brand 211%
  • Brand 38%
  • Brand 45%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

One Touch Ultra 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 5.4×

Search terms

Top One Touch Ultra 2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • one touch ultra test strips201K/yr
  • one touch ultra 2 test strips95K/yr
  • one touch verio meter76K/yr
  • one touch ultra 237K/yr
  • one touch test strips29K/yr
  • one touch ultra28K/yr
  • onetouch ultra 2 test strips26K/yr
  • one touch verio flex24K/yr
  • one touch glucose monitor kit23K/yr
  • one touch ultra 2 meter16K/yr

Reviews and returns

What reviews say buyers love and hate about One Touch Ultra 2

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
11%of negative reviews mention “Advertised Vs Actual Product”
0.7%of orders come back
“of false advertisement”
A buyer, on “Advertised Vs Actual Product”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common One Touch Ultra 2 questions

Answered from the same tracked data.