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One Touch Delica Lancing Device

Fail

The top 5 brands take 95% of clicks, so One Touch Delica Lancing Device is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$176K/yr97K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
72%top-5 click share · 8 brands · 72 sellers

Flapen Score

One Touch Delica Lancing Device against its category

The dotted line is the Health & Household average. Past it, One Touch Delica Lancing Device is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The One Touch Delica Lancing Device market on Amazon at a glance

Shoppers on Amazon United States searched for One Touch Delica Lancing Device 97K times last year and spent an estimated $176K. The top 5 brands take 95% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $176K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
8.3%
Market size, estimated
$176Ka year
Peak month
October1.3× the quietest month
Top search term
one touch delica plus lancing device23K searches a year

02 · Price

A sale here is worth $21.87.

Listings sell for $21.87 on average, from $5.99 to $48.66. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $21.87 that is $5K to $11K a year per listing.

Average price
$21.87inside the $15 to $100 sweet spot
Price range
$5.99–$48.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #67 within Diabetes Care. It carries 2,518 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
15.0%
Average rank
#67in Diabetes Care
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
2,518per listing
Listings tracked
16

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top One Touch Delica Lancing Device products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

72

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

3%

  • Brand 150%
  • Brand 236%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

One Touch Delica Lancing Device search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top One Touch Delica Lancing Device search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • one touch delica plus lancing device23K/yr
  • one touch delica plus14K/yr
  • one touch lancing device12K/yr
  • one touch lancet device7K/yr
  • onetouch delica plus lancing device7K/yr
  • one touch delica lancing device8K/yr
  • one touch delica7K/yr
  • onetouch delica plus6K/yr
  • one touch lancing device only4K/yr
  • onetouch delica lancing device3K/yr

Reviews and returns

What reviews say buyers love and hate about One Touch Delica Lancing Device

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Advertised Vs Actual Product”
11%of negative reviews mention “Functionality-Overall”
1.4%of orders come back
“DID NOT WORK”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common One Touch Delica Lancing Device questions

Answered from the same tracked data.