One Touch
MaybeShoppers spend an estimated $4.3M a year here. But the top 5 brands take 100% of clicks, so One Touch is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $4.3M/yr693K searches / yr
- 90-day growth
- -11.5%search demand this quarter
- Competition
- 84%top-5 click share · 1 brands · 3 sellers
Flapen Score
One Touch against its category
The dotted line is the Health & Household average. Past it, One Touch is stronger. Inside it, weaker.
Market
The One Touch market on Amazon at a glance
Shoppers on Amazon United States searched for One Touch 693K times last year and spent an estimated $4.3M. One brand takes every click. Demand peaks in Jan–Feb. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 14.0% of those searches ended in a purchase.
Shoppers searched for this 693K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.
- Searches, last 12 months
- 693K
- Growth, 90 days vs prior 90
- -11.5%
- Conversion, latest week
- 14.0%
- Market size, estimated
- $4.3Ma year
- Peak month
- February1.8× the quietest month
- Top search term
- one touch verio test strips352K searches a year
02 · Price
A sale here is worth $44.36.
Listings sell for $44.36 on average, from $20.69 to $92.59. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At $44.36 that is $355K to $444K a year per listing.
- Average price
- $44.36inside the $15 to $100 sweet spot
- Price range
- $20.69–$92.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $355K–$444K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Diabetes Care. It carries 5,592 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #13in Diabetes Care
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 5,592per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top One Touch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Brand 1100%
- Open — no brand owns it (0%)
Demand
One Touch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Search terms
Top One Touch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- one touch verio test strips352K/yr
- onetouch verio test strips81K/yr
- one touch71K/yr
- verio one touch test strips 10031K/yr
- one touch verio33K/yr
- one touch verio flex test strips22K/yr
- onetouch verio16K/yr
- onetouch15K/yr
- one touch verio reflect test strips10K/yr
- verio test strips12K/yr
Reviews and returns
What reviews say buyers love and hate about One Touch
We read the reviews and the return reasons for every product selling here.
“Too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common One Touch questions
Answered from the same tracked data.









