one reeses protein bar
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great107.6avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$27.42avg listing price — sweet spot $15–$100
Price range
Incredible$27.17–$27.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Market size
Bad$77K$77K/yr · 67K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, one reeses protein bar is a $77K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jul–Aug–Sep. Verdict: Skip it — 45/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
one reeses protein bar market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $82K–$110K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #444
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 5.1%
- Avg brand age
- 58 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- REDEFINE100%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -10.8% search growth over the last 90 days.Peak months: Jan, Jul, Aug, Sep · busiest ÷ quietest = 4.0×
Top one reeses protein bar search terms
- skippy oatmeal protein pie22K/yr
- redefine oatmeal protein pie16K/yr
- redefine7K/yr
- redefine foods8K/yr
- protein oatmeal cream pies4K/yr
- oatmeal protein pie5K/yr
- skippy protein oatmeal pie3K/yr
- redefine skippy oatmeal protein pie1K/yr
- skippy protein oatmeal cream pies2K/yr
Top one reeses protein bar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Redefine Foods Oatmeal Protein Pie SKIPPY Peanut Butter - 8 Count - 15g of Protein Per Serving - Non-GMO
REDEFINE$27.523.5★214 rev
Redefine Foods Oatmeal Protein Pie Original Flavor - 8 Count - 14g of Protein Per Serving - Non-GMO
REDEFINE$27.363.1★124 rev
Redefine Foods Oatmeal Protein Pie SKIPPY Chocolate - 8 Count - 15g of Protein Per Serving - Non-GMO
REDEFINE$27.563.5★124 rev
Redefine Foods Oatmeal Protein Pie Peanut Butter & Jelly - 8 Count - 14g of Protein Per Serving - Non-GMO
REDEFINE$27.483.5★13 rev
Redefine Foods Protein Pie MoonPie Chocolate - 8 Count - 14g of Protein Per Serving - Non-GMO
REDEFINE$27.173.9★63 rev
Newest
by launch dateRedefine Foods Oatmeal Protein Pie Peanut Butter & Jelly - 8 Count - 14g of Protein Per Serving - Non-GMO
REDEFINE$27.4813 rev
Redefine Foods Oatmeal Protein Pie SKIPPY Peanut Butter - 8 Count - 15g of Protein Per Serving - Non-GMO
REDEFINE$27.52214 rev
Redefine Foods Oatmeal Protein Pie SKIPPY Chocolate - 8 Count - 15g of Protein Per Serving - Non-GMO
REDEFINE$27.56124 rev
Redefine Foods Oatmeal Protein Pie Original Flavor - 8 Count - 14g of Protein Per Serving - Non-GMO
REDEFINE$27.36124 rev
Redefine Foods Protein Pie MoonPie Chocolate - 8 Count - 14g of Protein Per Serving - Non-GMO
REDEFINE$27.1763 rev
Trending
90-day click momentumRedefine Foods Oatmeal Protein Pie Peanut Butter & Jelly - 8 Count - 14g of Protein Per Serving - Non-GMO
REDEFINE$27.483.5★
Redefine Foods Protein Pie MoonPie Chocolate - 8 Count - 14g of Protein Per Serving - Non-GMO
REDEFINE$27.173.9★
Redefine Foods Oatmeal Protein Pie SKIPPY Peanut Butter - 8 Count - 15g of Protein Per Serving - Non-GMO
REDEFINE$27.523.5★
Redefine Foods Oatmeal Protein Pie Original Flavor - 8 Count - 14g of Protein Per Serving - Non-GMO
REDEFINE$27.363.1★
Redefine Foods Oatmeal Protein Pie SKIPPY Chocolate - 8 Count - 15g of Protein Per Serving - Non-GMO
REDEFINE$27.563.5★
What buyers say about one reeses protein bar
What buyers praise and complain about, mined from review topics.What buyers love
“They're a delicious snack alternative”
“Great healthy snack”
“These are some good cookies I tried to find something with no sugar”
“Flavor wise, it's great”
“great for my cycling”
“Favorite dessert”
“The price value is fair”
“they are softer than ever”
“Quality”
“Good taste, no sugar alcohol”
What buyers complain about
“Not tasty”
“The peanut butter part is too thick and dry”
“not much flavor”
“they look nothing like the photo”
“I just couldnt get over the texture”
“Waste of money”
“Old and stale”
“there wasnt much marshmallow”
“has that signature artificial protein taste to it”
“Need bigger box”
Common questions
- Is one reeses protein bar profitable to sell on Amazon United States?
- The niche generates $77K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the one reeses protein bar niche?
- 1 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in one reeses protein bar?
- Top complaints mined from reviews: Taste-Overall, Moist/Dry, Flavor. The return rate is 0.0%.
- When does demand for one reeses protein bar peak?
- Demand peaks in Jan–Jul–Aug–Sep; the busiest month runs 4.0× the quietest.
- What does it cost to enter the one reeses protein bar niche?
- Listings span $27.17–$27.56; the average listing price is $27.42 (sweet spot $15–$100). The average incumbent carries 108 reviews — the moat a new listing must climb.