One Hitter

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+2.8%

Conversion, latest week

3.1%

Market size, estimated

$1.0Ma year

Peak month

December1.5× the quietest month

Top search term

one hitter341K searches a year

Listings sell for $26.99 on average, from $4.71 to $384.73. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $26.99 that is $13K to $20K a year per listing.

Average price

$26.99inside the $15 to $100 sweet spot

Price range

$4.71–$384.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$13K–$20K

Returns

0.9%of orders · Amazon United States median 2.1%

43% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #997 within Tobacco-Related Products. It carries 1,281 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

43%

Prime listings

89%

Out of stock, average day

10.7%

Average rank

#997in Tobacco-Related Products

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

1,281per listing

Listings tracked

72

32 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

32

Successful launches

10Amazon's first-year sales bar

Average brand age

39 months