One a Day 65+

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months

15K

Growth, 90 days vs prior 90

+12.9%

Conversion, latest week

6.5%

Market size, estimated

$22Ka year

Peak month

January1.5× the quietest month

Top search term

equate multivitamin adults 506K searches a year

Listings sell for $23.10 on average, from $15.88 to $33.32. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $23.10 that is $2K to $6K a year per listing.

Average price

$23.10inside the $15 to $100 sweet spot

Price range

$15.88–$33.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

0.0%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #1,226 within Multivitamins. It carries 5,713 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

80%

Out of stock, average day

17.6%

Average rank

#1,226in Multivitamins

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

5,713per listing

Listings tracked

5

The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

89 months