Ona

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months

30K

Growth, 90 days vs prior 90

+10.7%

Conversion, latest week

2.9%

Market size, estimated

$47Ka year

Peak month

August1.3× the quietest month

Top search term

ona24K searches a year

Listings sell for $53.42 on average, from $5.19 to $442.51. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $53.42 that is $5K to $13K a year per listing.

Average price

$53.42inside the $15 to $100 sweet spot

Price range

$5.19–$442.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

100–250

Revenue per listing a year

$5K–$13K

Returns

0.5%of orders · Amazon United States median 2.1%

42% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #1,445 within Air Fresheners. It carries 2,087 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

42%

Prime listings

58%

Out of stock, average day

5.0%

Average rank

#1,445in Air Fresheners

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

2,087per listing

Listings tracked

26

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months