Is omeprazole 20mg capsules profitable to sell on Amazon United States?

The niche generates $311K/yr across 13 tracked products. 90-day search growth is +8.6%. Flapen's verdict: Skip it (45/100).

How competitive is the omeprazole 20mg capsules niche?

7 brands and 31 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in omeprazole 20mg capsules?

Top complaints mined from reviews: Functionality-Overall, Dosage, Heart Health. The return rate is 0.0%.

What does it cost to enter the omeprazole 20mg capsules niche?

Listings span $6.97–$22.93; the average listing price is $10.99 (sweet spot $15–$100). The average incumbent carries 17,144 reviews — the moat a new listing must climb.

omeprazole 20mg capsules

Skip it

Strong incumbent ratings (4.8★) — this niche doesn't clear our bar today.

Conversion

Incredible20.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Good$311K

$311K/yr · 139K searches

Price range

Good$6.97–$22.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.99

avg listing price — sweet spot $15–$100

Growth

Okay+8.6%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

Bad77%

top-5 click share — a locked-up shelf

Review moat

Bad17,143.92

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, omeprazole 20mg capsules is a $311K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 45/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

omeprazole 20mg capsules market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: $330K–$440K; units × avg price
Conversion rate: 20.3%
Avg BSR: #50
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 74 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

HealthCareAisle48%
Amazon Basic Care15%
CAMBER PHARMACEUTICALS, INC10%
Amazon Basics9%
Ohm9%
GeriCare6%
Open — no brand owns it (1 brand, 3%)

Top omeprazole 20mg capsules search terms

omeprazole 20mg capsules64K/yr +0.9%18.0% conv.
omeprazole capsules36K/yr +3.6%14.7% conv.
omeprazole mini capsules6K/yr +99.9%11.1% conv.
omeprazole capsules 20mg9K/yr +33.7%13.8% conv.
omeprazole 20 mg capsules6K/yr +34.9%11.7% conv.
prilosec capsules5K/yr -14.8%13.5% conv.
omeprazole capsules 40mg3K/yr +16.3%13.3% conv.
omeprazole capsule3K/yr +34.9%14.2% conv.
omeprazole 20mg bulk prime 200 count capsules2K/yr -6.4%12.9% conv.
omeprazole 20mg capsules 42 count2K/yr -44.6%18.4% conv.

All search terms

Top omeprazole 20mg capsules products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HealthCareAisle Omeprazole 20 mg 42 Delayed-Release Capsules - Acid Reducer Treats Frequent Heartburn 42 Count (Pack of 1)

HealthCareAisle$9.864.7★15,326 rev

Amazon Basics Omeprazole Delayed Release Mini Capsules 20 mg Acid Reducer Treats Frequent Heartburn 24HR 42 Count (Previously Care)

Amazon Basics$10.304.8★3,280 rev

Amazon Basic Care Omeprazole Delayed Release Tablets 20 mg Treats Frequent Heartburn Acid Reducer Heartburn Medicine 42 Count (Pack of 1) (Packaging may vary)

Amazon Basic Care$8.594.7★60,288 rev

Camber Omeprazole 20mg Delayed-Release Tablets Heartburn and Acid Reducer Reflux Medicine (42 Count)

CAMBER PHARMACEUTICALS, INC$8.214.7★2,944 rev

GeriCare Omeprazole Delayed Release Capsules 20.6mg - Acid Reducer Pills for 24 Hour Heartburn Relief - Acid Reflux Medicine to Treat Frequent Heartburn (42 Count)

GeriCare$14.754.8★1,552 rev

Newest

by launch date

Camber Esomeprazole Magnesium USP 20mg Delayed Release Capsules Treats Frequent Heartburn (42 Count)

CAMBER PHARMACEUTICALS, INC$7.38989 rev

1y ago

Ohm Omeprazole Delayed-Release Tablets 20mg Acid Reducer Treats Frequent Heartburn (12 Weeks of Supply 84 Count)

Ohm$15.0818,221 rev

2y ago

Amazon Basics Omeprazole Delayed Release Mini Capsules 20 mg Acid Reducer Treats Frequent Heartburn 24HR 42 Count (Previously Care)

Amazon Basics$10.303,280 rev

3y ago

Camber Omeprazole 20mg Delayed-Release Tablets Heartburn and Acid Reducer Reflux Medicine (42 Count)

CAMBER PHARMACEUTICALS, INC$8.212,944 rev

5y ago

HealthCareAisle Omeprazole 20 mg - 42 Delayed Release Tablets - Acid Reducer Treats Frequent Heartburn

HealthCareAisle$8.586,905 rev

5y ago

What buyers say about omeprazole 20mg capsules

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money31%

“much cheaper”

Efficiency11%

“Works ok”

Quality-Overall10%

“reliable product”

Advertised Vs Actual Product10%

“Works as advertised”

Heart Health8%

“It helps keep my heartburn away”

Acid Regulator/Stomach Ache Relief5%

“Helps with acid reflux”

Regulates Digestion5%

“Helps with acid reflux”

Dosage4%

“so taking this daily is very helpful to keep my system happy”

Ease Of Chewing/Swallowing2%

“Best size for ease of swallowing”

Ease Of Use2%

“Easy to use”

What buyers complain about

Functionality-Overall16%

“Works poorly”

Dosage10%

“Unless you are going to double up on the dose”

Heart Health7%

“Still having heart burn”

Value For Money7%

“cheaper”

Size-Overall4%

“These are quite large”

Acid Regulator/Stomach Ache Relief3%

“I had stomach pain”

Regulates Digestion3%

“my acid reflux was terrible like I hadn't even taken medication for it”

Ease Of Use3%

“They are nearly impossible to open”

Advertised Vs Actual Product3%

“Item photo is misleading”

Pain Relief-Overall2%

“need some relief”

Common questions

Is omeprazole 20mg capsules profitable to sell on Amazon United States?: The niche generates $311K/yr across 13 tracked products. 90-day search growth is +8.6%. Flapen's verdict: Skip it (45/100).
How competitive is the omeprazole 20mg capsules niche?: 7 brands and 31 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in omeprazole 20mg capsules?: Top complaints mined from reviews: Functionality-Overall, Dosage, Heart Health. The return rate is 0.0%.
What does it cost to enter the omeprazole 20mg capsules niche?: Listings span $6.97–$22.93; the average listing price is $10.99 (sweet spot $15–$100). The average incumbent carries 17,144 reviews — the moat a new listing must climb.